Your Coaching Business Online: How to Build and Promote It [Tips That Work]

Do you want to become a professional online business coach and make your mark in the industry? Here are some tried-and-true techniques that will help you get ahead. Having the right strategies in hand will set you up for success.

Your Coaching Business Online: How to Build and Promote It [Tips That Work] cover image


Sergey Butko

Updated: April 16, 2024

15 min read

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According to the International Coaching Federation, the coaching industry is expected to reach a value of $20 billion.

It leaves no illusion – coaching can be a lucrative business.

However, it also poses some new challenges. The market has become incredibly competitive, and building your own brand is not so easy anymore.

Here's what you need. Listed below are some tried-and-true methods you can use to gain an edge.

Take these tips to heart, and your professional coaching business will soon be off the ground! 🚀

What is a coaching business online?

An online coaching business is one of the most popular and dynamic ways professionals can use their expertise to help others.

By creating online courses, coaches are able to connect with clients from all over the world, providing access to resources and education that would otherwise be impossible.

Not only does this open up amazing income streams for those offering online coaching services, but it also creates opportunities for life-changing experiences for their coaching clients.

Types of online coaching business

Business coaching online is like having an experienced mentor by your side to guide you through the highs and lows of many aspects of life. Here are some of today's most popular coaching business types.

👩🏼‍💻 Career Coaching 

Career coach caters to working professionals. They offer tailored one-on-one coaching designed to help individuals reach their career goals, from finding success during job interviews to developing new coaching skills and pushing for promotions.

🏢 Business Coaching 

Business coaches are a valuable resource for both entrepreneurs and corporations. It is a way of joining forces with a knowledgeable and experienced individual who has direct coaching experience in what it takes to have a successful business.

💌 Relationship Coaching 

Whether it be for couples, individuals, families, or dating partners, an experienced relationship coach can help them develop better communication skills and manage disagreements responsibly.

🌿 Life Coaching

Life coaches focus on helping coaching clients reach their personal and professional goals. Life coaching programs can involve working together on areas such as self-esteem, stress management, goal-setting, communication skills, and conflict resolution.

🏋🏻‍♀️ Sports Coaching

With different levels of skill and ambition, players need support from experienced professionals in order to learn about the game and achieve their goals. Motivation is what they need, and a motivational speaker who works with sportspeople can provide it.

Tips for building a successful online coaching business

But what brought you here is that you want to start your own coaching business from scratch, right? No matter which coaching model you choose, the marketing strategies listed below will help you to stay on track and find your gap between industry leaders.

#1 Have a clear business coaching niche

Finding and identifying a target audience that will value your services is integral to growing a successful business, as it allows you to target specific potential clients and make sure your offering is 100% relevant to them.

Having an understanding of your niche and its challenges gives you an edge – by playing upon these challenges, you are more likely to win over impressed clients who see the value that a good online coach can bring.

⚠️ Be clear about who you want to coach, what experience you have that would benefit them, and how that fits in with your overall mission statement.

With a clear idea of what makes you unique amongst other coaches, you’re already off to a great start.

#2 Create valuable and interesting content 

If you are trying to build a successful online coaching business, content is king. Creating top-notch industry content that is both valuable and interesting should be at the top of your priorities list.

Crafting valuable blog posts and making informative videos or podcasts will not only attract more viewers but also push them to stay with and trust your brand.

As an online coach, you have the unique opportunity to reach out to numerous people around the world, so make sure your content lives up to that potential.

A coach who is speaking and creating a video content for his coaching business.

Keep it relevant and playful, adding a bit of wit or humor into your messaging makes it stand out and encourages people to engage with it.

Remember: Strong content and regular posts create trustworthy customers!

#3 Build relationships with other bloggers and online business owners 

No matter what business you're in, connections are everything. Instead of competing, you can provide support to each other. Each of you brings different values and is specialized in different fields, so there will be room for everyone.

Connecting with influencers, industry peers, and potential customers can help increase your network and visibility in the online entrepreneurial world. From attending social media events, hosting webinars, or participating in both physical and virtual conferences, the opportunities to connect with fellow entrepreneurs are endless.

One of the great things about platforms like LinkedIn and Twitter is that they make it so easy to reach out and collaborate with like-minded individuals. So why not take advantage of these amazing resources by growing your relationships with other influential players in your industry?

#4 Attend industry events and meet-ups 

As with the previous point, this one is also closely related. Attending industry conferences and events will not only expand your network but also gives you the opportunity to connect with potential clients.

​Not only will you start to build important connections in the field of online coaching, but you will also have the opportunity to learn from top industry professionals and hear about the newest trends in your niche. Plus, there's nothing like a good face-to-face conversation to get fired up about what you are doing and ready to take it to the next level.

Show yourself and show your abilities. Once you gain some recognition, you can participate in events as a presenter. As a motivational speaker, these are the occasions you can use to show off your real skills. Get the most out of them.

#5 Get involved in online communities that are relevant to your niche

Groups on Facebook, LinkedIn communities, or any other social networking can be hugely beneficial. It doesn’t only give you recognition but also the desired image as an industry leader.

Don't be shy about getting involved – the more active you are in these communities, the better! Comment, respond to questions, ask open-ended questions – be visible and share your expertise.

Aside from that, participating in conversations within these groups can help people gain trust for you and your business.

⚠️ Don’t know where to look for? Start by being where your competitors and target audience are. Then, if you know you'll already have a group of supporters, you may start thinking about creating your own online space.

#6 Create a social media profile for your business

An attractive and engaging profile is the perfect social platform to start connecting with your potential clients and building trust, credibility, and visibility. It helps to publish social media content following a calendar to establish a regular posting schedule.

Crafting creative social media posts that speak directly to your desired audience can not only draw people in but will also help to establish your brand identity.

As such, it's important to pick just the right elements for your profile, such as clever copywriting, relevant visuals, and an authentic voice, to really grab attention and make sure that you stand out from the crowd.

Successful coaches and industry experts make use of social media platforms to share their coaching practice, also to create a community, and promote their business online.

Social media icons and likes - social media presence as a tip for coaching business.

Tip! YouTube, Facebook, and LinkedIn are popular platforms for expert coaches. Instagram is also a good option (in particular for self-care coaches). The Spotify streaming platform would be a good choice for sharing your podcast.

#7 Make use of handy tools

There is also one thing to consider – software for coaches.

You can stay organized and successful without extra effort thanks to the coaching tool. This comprehensive system helps industry experts (also beginner coaches) streamline the process of scheduling sessions, communicating with clients, monitoring progress, and collecting payments – all while offering outstanding customer service.

⚠️ Building from scratch the whole system can cost a fortune, so ready-made solutions such as Calendesk or Coaching Loft are great alternatives with affordable pricing plans. Further, many of these solutions offer building customization, allowing you to tailor the tool to your business goals.

#8 Create a website 

Last but not least, don't forget to create your own coaching site with a sustainable web design (better if it includes a blog too), for which you can use an AI website builder. It will help you to get organic traffic and lets you aim for some additional content optimization features (you can write SEO articles for that abovementioned blog or have an SEO agency do so for you).

It's going to be your home base, as it'll be the site potential clients find and where you can showcase your services and qualifications (so make it awesome!). Don’t forget about regular updates – a website is essential to create an identity for your business and keeping customers informed about its mission statement, services, and successes.

Easy navigation and all the information potential clients need are key principles of a full-featured coaching business website. Include information about industry certifications, experience, testimonials, individual coaching programs, online coaching programs, etc.

Extra tip: End your coaching sessions with certificates

Certificates may seem like a small thing, but they can be a great way to leave a lasting impact on client coaching sessions and is definitely among the noticeable approaches.

Why? To inspire trust, increase authority, motivate and engage, plus market your business effectively.

Your clients may not always remember every lesson they learned in the session, but they will almost certainly remember receiving a certificate. It's an excellent way to show your ideal client that you value the time and energy they put into meetings with you.

You don't need to go over the top with your certificate either – you can make use of a certificate platform such as Certifier and choose one of the free templates available to download right away.

Library of certificate templates for coaching business.

Tip! If you go a step further and become a Certifier member, you get lots of customization options and the ability to automate the process of sending certificates to your email list easily. Sign up for a forever-free plan today!

They are also a fun, visual reminder of how far you both have come to that point. This is why ending each session with certificates should definitely become a part of your coaching routine.

➡️ Do you have many participants to handle with? Check out this: How to Create Certificates from Google Sheets and Excel?

Successful coaching business on hand

If you only have a coaching business plan tailored to your target market and all these tips in mind – good job. You’re just a step away from achieving success.

With the help of digital marketing strategies like creating engaging industry content and building relationships with customers through email campaigns and social media tactics, you will be able to create a profitable coaching business.

So let’s get out there and make your sole proprietor dreams become a reality!

Need a little wind in your sails to turn your knowledge into income? ⛵️ So it’s your call – give your potential clients something unique and prepare the perfect certificates that will make you stand out from the rest. 

Sergey Butko avatar

Sergey Butko

Tech entrepreneur. Forbes 30 Under 30 Europe. At Certifier, Sergey’s work focused on revolutionizing the way credentials, certificates, and badges are issued and managed through cutting-edge APIs and software infrastructure.

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