Your course changed learners’ mindset, their certificate should change the way the world sees them. Explore free life coaching certificate templates you can tailor in minutes—dynamic fields, QR verification, flawless prints, powered by Certifier.

Here’s the list of the most common questions asked about life coaching certification.

FAQ about life coaching certificate templates

A collage of free life coaching certificate templates in various styles and colors, including titles like "Certified Life Coach" and "Certified Wellness Life Coach."

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Get access to free life coaching certificate templates—editable, print-ready, QR-secure. Brand and issue professional credentials in minutes with Certifier.

15 Free Life Coaching Certificate Templates | Certifier

Digital marketing expert. At Certifier, Aksen applies his knowledge to promote the company's digital credentialing solutions, ensuring that the revolutionary aspects of Certifier's software are communicated clearly and effectively to the global market.

Aksen Semak

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Design and issue certificates with our life coaching certificate templates

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Create & Send Certificates

15 Free Life Coaching Certificate Templates

Check out the flexibility of Certifier’s employment certificate templates with ready-to-fill placeholders. Cover all essential employment certification elements. Edit directly online with the Certifier editor or download to Word or Figma. See just how simple creating employment certificates can be.

Manage HR documentation with pro employment certificate templates. Customize online with Certifier or download to Word or Figma.

15 Free Employment Certificate Templates | Certifier - #1 on G2

15 Employment Certificate Templates to Get for Free

Have you yet to decide what to write on your certificate? Here you have ready-made texts. Just copy and paste it!

Do you need help with certificate wording? Here you have ready-made texts. Just copy and paste it!

Here Are 25+ Examples of the Best Certificate Wording | Certifier

Here Are 25+ Examples of the Best Certificate Wording

Looking for a certificate design in MS Word? Good to have you here. A new certificates marketplace has been launched by Certifier! See on your own how quickly you can download the certificate templates for Word and modify them as you need. And all of this is free!

Free Word certificate template is just around the corner. Download one of many expertly designed templates and simply modify it as needed.

64 Free Word Certificate Templates [Easy To Download] | Certifier

64 Free Word Certificate Templates

Tired of complicated credential management? It doesn’t have to be that way! We welcome you to our curated list of the top digital credential management software solutions that can transform your credentialing process. Explore our top picks and learn how the right software can make credential management effortless.

Here is the list of the most common questions to find the best digital credential management software.

FAQ about credential management software

Digital credential management software like Certifier, Sertifier, Certify'em and Accredible.

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Digital credential management software is the answer to your certification woes. Who says managing credentials has to be hard? Here’s the toolbox filled to the brim with top tools.

14 Top Digital Credential Management Software | Certifier

Certifier is the best digital credential management software - see for yourself!

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The Toolbox: 14 Top Digital Credential Management Software

See if Credly is worth it? Is the price that high to break the bank? Is Credly free? Explore alternatives that will be worth considering in 2025.

See Credly pricing. Will it break the bank? Explore alternatives that will be worth considering in 2025. Comparison table included.

Credly Pricing: Worth in 2025? [+8 Alternatives] | Certifier

Credly Pricing: Is Credly Worth It in 2025? (+ 8 Alternatives and Comparison Table)

Issuing certificates at the end of the learning course boosts the end-exam passing rate by {{follow-start-url=https://www.ibm.com/blogs/ibm-training/do-digital-badges-really-provide-value-to-businesses/ follow-end-url}}694{{follow-end-url-tag}}%.However, you need a foolproof tech stack to reach any of the benefits that creating online certificates brings. If you need to create a certificate, you should encompass the application process from a bird's view. Designing a template is just one part of the job. It is much more important to think of the distribution of a plethora of certificates without investing too much time into it.No matter what design tool you use, what kind of text editor you create your copy in, or what system you use to gather and analyze data you still need an appropriate certification program to generate credentials. Finding a tool that will allow you to create professional-level certificates is not a piece of cake.Well, today is your lucky day since Certifier has prepared something special.We have gathered a list of professional certificate makers that will help you achieve your business goals through outstanding certificate designs and seamless certificate generation processes.<h2>#1 Certifier&nbsp;- most reliable professional certificate maker { #1 Certifier }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Certifier_most_reliable_certificate_maker_069817d6e8.png" alt="Certifier most reliable certificate maker.">${{ section-yellow-start }}Pricing: Up to 250 credentials per month Certifier is for free.${{ section-yellow-end }}We think that <a href="https://certifier.io" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Certifier</a> is the most reliable and efficient online certificate maker that will grant you successful completion of the development process. This solution enables you to build, design, issue, manage and send online certificates in minimum time. Each step of the process happens in a convenient certificate creator that is really easy to use and navigate through.What makes Certifier stand out as a certificate program is its huge library of free certificate templates, also called design patterns, that are available for every user. If you don't want to use <a href="https://certifier.io/certificate-templates" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">ready-made templates</a>, you can always create your design using a powerful visual editor – all without spending too many hours per week on it. When the look of your certificates is ready, you can customize documents by filing them out with data using dynamic elements.Thanks to this feature, you can issue personalized certificates and automatically send them in bulk via a built-in email sender later – and the best thing is that you don't need any relevant experience to do so. That's not all – each certificate can be downloaded and saved in your preferred format, including <a href="https://certifier.io/features/generator/pdf-certificates-maker-online" rel="noopener noreferrer" target="_blank">PDF</a>.${{ section-cta-small-blue }}<h2>#2 Accredible - comprehensive certificate generator { #2 Accredible }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Accredible_certificate_generator_5ee9b2e4e4.png" alt="Accredible certificate generator.">${{ section-yellow-start }}Pricing: Starting at $996 per year. Accredible offers a demo.${{ section-yellow-end }}<a href="https://www.accredible.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Accredible</a> is a digital credentialing platform. You can use this certificate program to issue, manage and track beautiful certificates or other additional documents, like badges. This solution enables you not only to edit and view the analytics of certificates you send them but also to add features like expiry date to each document you create.The tool offers a feature enabling organizations to not only generate certificates but also add verification as a part of the process. This means that recipients of certificates and their potential employers can verify whether the certificates they are presented with are legitimate. Certificates issued using Accredible can be revoked even after being published.<h2>#3 Smart Certificate (CVTrust) - issue digital certificates and credentials { #3 Smart Certificate (CVTrust) }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052220/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Smart_Certificate_digital_credentials_4c56f2b1e4.png" alt="Smart Certificate digital credentials.">${{ section-yellow-start }}Pricing: Starting at about $100 per 50 documents.${{ section-yellow-end }}<a href="https://www.smartcertificate.com/en/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Smart Certificate</a> is a SaaS software publisher certificate you can use to generate certified documents for the blockchain. Certificates you make using Smart Certificate labels are always created in a secure way. By using this solution to generate your certificates, you can create the emission and flow of all issued documents.The possibility of checking whether a certain document branded by the Smart Certificate is credible brings additional value to the platform users. As the<a href="https://risingmax.com/custom-software-development-company" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 0, 0);"> </a><a href="https://risingmax.com/custom-software-development-company" rel="noopener noreferrer" target="_blank">custom software development company</a> of this solution state, they want to bring efficiency and transparency in the education sector and job market – what better way is there to acknowledge a successfully completed college credit than with a professional certificate?<h2>#4 TRUE (formerly TrueCtr) - a digital certificates creator { #4 TRUE }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052220/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_TRUE_digital_certificate_creator_c88f89f06d.png" alt="TRUE digital certificate creator.">${{ section-yellow-start }}Pricing: Pricing is available upon request.${{ section-yellow-end }}<a href="https://trueoriginal.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">TRUE</a> was created to let organizations like schools, businesses, or NGOs create and issue secure and verifiable digital documents – proof of completion – such as certificates, awards, a successful application letter, proofs of membership, and degree level confirmations, etc.The tool provides static and animated certificate designs, you can use this tool to create and distribute certificates with animated designs, which, as claimed by TRUE, may attract more traffic to your website.TRUE system provides users with statistics about issued certificates and lets organizations learn from every certificate they generated – with no background knowledge or advanced skills needed. Digital documents can be issued automatically or in bulk, it's possible to download and print them – depending on whether you want them for online courses or campus-based courses – it's up to you!<h2>#5 Certify'em - simple certificate maker { #5 Certify'em }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Certify_em_simple_certificate_maker_476d9f22f0.png" alt="Certify'em simple certificate maker website.">${{ section-yellow-start }}Pricing: The Certify'em paid plan price starts at $79.99 per year. It offers a free limited plan.${{ section-yellow-end }}<a href="https://www.certifyem.com/home" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Certify'em</a> is a simple certificate generator for online course creators looking for an uncomplicated online certificate maker. This software uses Google Forms as a part of an exam to create certificates and send them via email to exam takers, like a baccalaureate student for instance. You can choose from a number of templates, but most of them offer a pretty basic design.This certificate software has more than 100 reviews on Google Workplace Marketplace, so you can always check what others say and decide whether it's the right solution for you.<h2>#6 Sertifier - create certificates instantly { #6 Sertifier }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Sertifier_f7186d20a3.png" alt="Sertifier certificate maker.">${{ section-yellow-start }}Pricing: From $75 per month for the cheapest plan.${{ section-yellow-end }}<a href="https://sertifier.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Sertifier</a> lets users design, send, and store digital credentials, certificates, and badges in a simple, secure way. It's really easy to use thanks to a simple drag and drop certificate builder.Since Sertifier enables you to track certificates you issue, it can also be used as an education data collection tool. It's possible to collect education data via Sertifier, because this solution analyzes actions taken by each certificate receiver and follows every step of the documents you sent.Other features provided by Sertifier include: importing receiver lists, bulk sending of certificates, exploring skills assessments, following trending skills in your company or industry, and more.<h2>#7 Mettl Certify - online certificate maker { #7 Mettl Certify }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Mettl_online_certificate_maker_e2661d4474.png" alt="Mettl online certificate maker.">${{ section-yellow-start }}Pricing: Pricing is available upon request.${{ section-yellow-end }}<a href="https://mettl.com/en/online-certification-software/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Mettl</a> is a leading provider of online talent measurement solutions and the company has been changing the educational landscape since 2010. One of the products it provides includes online certificate software.You can use Mettl to conduct online assessments, exams, or learning and development initiatives such as coding assessment, campus hiring, hackathons, skills gap analysis, blue-collar recruitment tests, and so on.These are just a few examples of knowledge check options provided by Mettl. Each of these initiatives can be completed by issuing a certificate using the Online Certification Tool offered by Mettl. It can be leveraged to generate certificates for software certification, industry certification, or educational assessments.<h2>#8 SimpleCert - custom digital certificates { #8 SimpleCert }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052220/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Simple_Cert_custom_digital_certificates_0e71cd052e.png" alt="SimpleCert custom digital certificates.">${{ section-yellow-start }}Pricing: Starting at $19 per month. SimpleCert offers a free account with 10 credits a month.${{ section-yellow-end }}<a href="https://simplecert.net/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">SimpleCert</a> is an easy-to-use and complete certificate management system. With this certificate software, you can automatically issue certificates and then send them using email templates with the possibility to add your own text and images and obviously include links to download certificates. Each email including a certificate is tracked to measure efficiency.The tool enables some degree of personalization, as you can upload lists of recipients and other data corresponding with each certificate and email address.<h2>#9 Credly - create certificates and badges online { #9 Credly }</h2><img src="https://res.cloudinary.com/certifier/image/upload/v1685052215/The_Best_Online_Software_to_Create_Certificates_9_Professional_Certificate_Makers_Certifier_blog_Credly_certificates_and_badges_c257384b17.png" alt="Credly certificates and badges maker website.">${{ section-yellow-start }}Pricing: Credly pricing is detailed in a separate article. Get to know more: <a href="https://certifier.io/blog/credly-pricing-is-credly-worth-it-in-2022" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Is Credly Worth It in 2025?</a>${{ section-yellow-end }}<a href="https://info.credly.com/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Credly</a> is an end-to-end certificate program that creates and manages digital credentials in the form of, among others, badges or certificates. This platform serves as a network for credential issuers, enabling companies to manage their credential programs, issue certificates, and collect data about their employees' knowledge and skills.It's used by many organizations to recognize and reward achievement, attract and retain talent, or bring value to members by providing verifiable and credible digital credentials. Certificate generation is one of the features offered by Credly. By using this solution, you can create digital credentials in a secure way, store them, and distribute them in seconds thanks to bulk upload, integrations offered by Credly, or using its REST API.<h2>Why certificate creator software is better than manual design? { Why certificate creator software is better than manual design? }</h2><h3>Efficiency and speed</h3>Certificate creator software significantly cuts down the time it takes to design a certificate. Instead of creating each element from scratch, you can select and customize templates, allowing you to produce professional-looking certificates quickly and efficiently.<h3>Consistency and branding</h3>With certificate creator software, you can maintain consistency across multiple certificates. You can easily replicate the same style, colors, and fonts, enhancing your brand's image and recognition.<h3>Ease of use and accessibility</h3>Certificate maker software is typically designed to be user-friendly, even for those without a design background. With intuitive interfaces and drag-and-drop functionalities, you can create impressive certificates without the steep learning curve associated with manual design tools.<h2>Summary and conclusions { Conclusion }</h2>As you see, there are many platforms you can use to create a certificate. They differ in terms of functions, pricing, features, etc. Here is a short checklist we advise you to go through in order to make up your mind${{ list-item-checkmark-yellow-start }}read the reviews about the software on different portals, such as Trustpilot or Capterra${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}check whether there is a free plan available for you to test the certificate software without commitment${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}check the available pricing options to understand whether a particular online certificate maker fits your budget${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}get acquainted with the learning base to see whether the complexity of the certificate maker meets your requirements in this regard (as an individual course or webinar creator, you should look for simple solutions, while more advanced platforms that require reading long articles before getting started are better for bigger companies)${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}if it is possible, create a certificate using that platform and issue it to yourself as a test in order to understand what kind of experience your recipients will get${{ list-item-checkmark-yellow-end }}Depending on your budget and what you expect from the tool, you can choose from simple solutions, test more advanced software, or, if your business model requires it, create an end-to-end educational experience with certificates as a part of the puzzle.It may be a bit hard to choose from a pool of possibilities, but as for now, you have one reliable certificate software at your fingertips. Think about the most ambitious project that involves using a software publisher certificate, and Certifier will cover most of your requirements in hands-on projects for online tools for certificates.You can always&nbsp;create a free account to test our solution&nbsp;and get to know all of its features and what potential it offers.${{ section-cta-large-blue }}

Depending on your budget and what you expect from the tool, you can choose from simple solutions, test more advanced software, or, if your business model requires it – create an end-to-end educational experience with certificates as a part of the puzzle.

Check our list of professional certificate makers that will help you achieve your business goals through outstanding certificate designs.

9 Best Online Software to Create Certificates | Certifier

The Best Online Software to Create Certificates - 9 Professional Certificate Makers (2025 update)

You probably came here with a burning question in mind: “How to send multiple badges via email?” If your recipients list puts your grocery shopping list on shame, then you need a reliable way to send multiple badges in one go.And there is not only one secret method to do that. You can do it in three different ways:${{ list-item-checkmark-yellow-start }}
All at once with Certifier (it literally takes a minute!)${{ list-item-checkmark-yellow-end }}
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Semi-manually, through Google Apps tools${{ list-item-checkmark-yellow-end }}
${{ list-item-checkmark-yellow-start }}Manually, with a little help from the badge generator${{ list-item-checkmark-yellow-end }}
Let’s go into details and find out how to send even 600 badges in the same amount of time as 5.<h2>Unbeatable perks of sending badges via email { Perks of sending badges via email }</h2>Are you still wondering whether sending a digital badge email is a good idea? Frankly said, there is no better option than that. We have 2023 – <a href="https://certifier.io/blog/what-are-digital-credentials" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">digital credentials</a> are becoming more popular than paper ones with each passing day.Do you need more proof?Reason 1: Digital badges meet the expectations of today’s badge earners. They can share active credentials via social channels or get to know their social network on LinkedIn once they have gained a new title. They can build their online presence in the professional world, which is essential in today's job market.&nbsp;Reason 2: Digital credential network gives you complete control with saved time and effort. You can use automation to create badges, grant them to users and track their progress. All this can be managed through a single online platform or within one <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank">badge generators</a>.Reason 3: Think about Mother Earth. The digital credential solution is a much more ecological option. You don't have to print anything, you don't have to hire credential designers, and you don't have to optimize your design options for printed versions (and we know that sometimes the corrections from the printing house seem to have no end).<h2>Option 01: Sending badges by email automatically via one single tool - Certifier (it’s free!) { Option 01: Certifier }</h2>Follow along with this video:<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.youtube.com/embed/GQ9yU1teZRg?showinfo=0"></iframe>We won’t lie to you. This is the most reliable and convenient way to send your badges online. With a minimum effort on your side. Imagine a certificate tool that makes badge distribution seamless, requiring just a few simple clicks – that's what Certifier does.It’s a digital credential management software that, except for providing an array of credentials templates, also plays the role of an analytics tool. Certifier allows you to have insight into badge status and the group of recipients and manage many different credential designs all at once.So, how to send badges via email with the help of Certifier? The process is pretty simple. <a href="https://app.certifier.io/sign-up?_gl=1*19pkng8*_ga*NjM3NjI5OTY4LjE2NjI5NzQzNzU.*_ga_CT2PET4TWT*MTY4NTUyMDA5OS4yNDguMS4xNjg1NTIwMDk5LjYwLjAuMA.." rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Create a badge profile</a> and follow the steps.<h3>Step 1: Prepare your badge design and recipient list</h3>Customize your badge with pre-made templates or create your own from scratch. You can choose from a variety of ribbons, bases, and badge icons, change the font and text – make any tweaks you wish.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543572/send_emails_with_badges_to_multiple_recipients_certifier_blog_create_badge_certifier_2704d3817a.png" alt="Creating badges in Certifier built-in editor.">${{ section-yellow-start }}
👉🏼 Certifier provides a library with <a href="https://certifier.io/badge-templates" rel="noopener noreferrer" target="_blank">free digital badge templates</a>. You can customize them within the Certifier editor or download to Word, Photoshop or vector formats.${{ section-yellow-end }}
Once all your badge details are good to go, make a list of entire recipients who joined your webinar, training course, or class learning. These are the very same people you'll be sending your badge invitation email to. Download it (preferably to CSV, XLSX, or XLS file). Easy peasy!<h3>Step 2: Start the badge management process</h3>Go to the Groups tab and select “Create group.” Give it a name, and choose your badge certificate design from the list. If you’re using a premium version, you can even select the email template. You can also set up an expiration date for your badges. Click "Create Group" to confirm your settings.Note! Remove the certificate design if you do not want to include it.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543572/send_emails_with_badges_to_multiple_recipients_certifier_blog_creating_group_of_badge_recipients_d1515e8a76.png" alt="Creating group of badge recipients in Certifier.">Then, click “Issue credentials” at the top right corner. Select a group name and choose to upload recipients via spreadsheet.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543576/send_emails_with_badges_to_multiple_recipients_certifier_blog_uploading_sheet_with_badge_earners_data_1ba56c82c5.png" alt="Uploading sheet with badge earners data.">You are almost there! Upload a recipient list or get a spreadsheet template if you don’t know how to create one (email address and name are everything you need to send out your digital credentials).&nbsp;<img src="https://res.cloudinary.com/certifier/image/upload/v1685543572/send_emails_with_badges_to_multiple_recipients_certifier_blog_sending_badges_in_bulk_822f247c01.png" alt="Sending badges in bulk via Certifier.">That’s all. You get your list ready.<h3>Step 3: Send emails and track badge status</h3>To make sure everything looks great, click "Preview Before Publishing". There you can check badge and email appearance.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543576/send_emails_with_badges_to_multiple_recipients_certifier_blog_verifying_badges_eed623e30c.png" alt="Verifying badges in Certifier dashboard.">All checked? Save and publish – your credentials are being distributed! The "Credentials" tab allows you to track their status at any time. See if your badge email has been opened or even added to social media sites like LinkedIn!<img src="https://res.cloudinary.com/certifier/image/upload/v1685543571/send_emails_with_badges_to_multiple_recipients_certifier_blog_checking_badge_status_2ac4ef4546.png" alt="Checking badge status on Certifier dashboard.">Note! Good to know that Certifier provides seamless integration via API or such tools as Zapier, Google Sheets, or Google Forms. Also, it allows for custom integrations via API.<h2>Option 02: Semi-manual emailing of badges using Google Apps { Option 02: Google Apps }</h2>Now, let's dive into the ins and outs of sending certification badges via email using Google Drive Apps. While this method might take a little extra time, it'll still save you a ton of hassle compared to doing it all manually.There are a few different ways you can create online badges using Google Drive. There is only one Google tool that can be used to create badges – Google Slides. Be careful, though. It’ll be quite limited.If you need some help on how to create Google Slides, this article might help you out: <a href="https://certifier.io/blog/how-to-make-google-slides-certificates-in-5-steps" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">How to Make Google Slides Certificate in 5 Steps</a>. It’s aimed at digital certificates, but it still will work out in terms of badges.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543572/send_emails_with_badges_to_multiple_recipients_certifier_blog_creating_badges_in_google_slides_df422cf28d.png" alt="Creating badges in Google Slides.">Once your badges are ready, go to the main menu of Google Drive and create a new Google Form. Click “Responses” and then “Link to Sheets” – thanks to that, e.g., after registering via a form, all your recipients' data (with an email address) will be stored here.&nbsp;The last step is to add an AutoCrat add-on so that you’ll be able to send badges by using your Gmail account. You can choose to send certificates right away as soon as someone fills out the form, or you can schedule them to be sent at a specific time.This option may not be the perfect one, and there are some pitfalls to watch out for, but it's still possible to optimize it so that it works.<h2>Option 03: Sending badges manually along with an online badge maker { Option 03: Sending manually }</h2>Here it is – the last, the most time-consuming option. The method will work if you have a few badges to send. But, if you have a lot that you want to customize individually, it might take too much of your energy.To begin with, you need to find an appropriate design credentials tool. You can use such tools as Figma, Canva, and Adobe or just order the design from a graphic designer. Basically, you need to enter the recipients' data manually and prepare each design separately (unless you use one design for all recipients).${{ list-item-checkmark-yellow-start }}Generate a customized link for each badge (e.g., via a folder in Google Drive). Copy the link to the first badge and paste it into an Excel file.${{ list-item-checkmark-yellow-end }}

${{ list-item-checkmark-yellow-start }}Drag the cell with the link over other cells to automatically generate corresponding links with consecutive numbers.${{ list-item-checkmark-yellow-end }}

${{ list-item-checkmark-yellow-start }}Add columns for recipients' names and email addresses, and save the Excel file.${{ list-item-checkmark-yellow-end }}

${{ list-item-checkmark-yellow-start }}Sync the file with your <a href="https://canarymail.io/blog/email-client-features/" rel="noopener noreferrer" target="_blank">email client</a> or use a tool like Instantly to send emails automatically.${{ list-item-checkmark-yellow-end }}

${{ list-item-checkmark-yellow-start }}Craft personalized content for each email and attach the badge link.${{ list-item-checkmark-yellow-end }}
<h2>Comparison table: Compare options for sending badges through email { Comparison table }</h2>You have the opportunity to compare all three options available here. Each of them surpasses traditional printed credentials in terms of speed and efficiency.<img src="https://res.cloudinary.com/certifier/image/upload/v1685543571/send_emails_with_badges_to_multiple_recipients_certifier_blog_comparison_table_636f5381d6.png" alt="Comparison table of three badge sending options.">The result? Option #1 stands out as the only choice that enables you to automate the entire process, from start to finish, resulting in significant time savings. Also, just Certifier provides an easy-to-access <a href="https://certifier.io/badge-templates" rel="noopener noreferrer" target="_blank">free editable badge templates</a>. It’s also the easiest way to send your badges via email, allowing you to badge creation and distribution from one single dashboard.<h2>Put your trust in badge automation { Conclusion }</h2>Having <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">virtual badges</a> sent to recipients is a nice thing, isn't it? You don’t have to worry about finding a special delivery service or waiting for the mailman. And with the automation of badge sending, you don't even have to worry about allocating your time and resources to printing them properly.Just trust in your automated processes and leave it up to tools when it comes to sending badges via email.Among the options we've explored, one solution stands out from the rest – Certifier. It's the ultimate superstar that will revolutionize your badges sending experience. Do you want to see for yourself? Sign up for your <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">forever free plan</a> today and start creating and sending your electronic badges today.

You're just a step away from sending badges in bulk via email. Three methods to choose from. See which one suits you best.

How to Send Emails With Badges to Multiple Recipients | Certifier

How to Send Emails With Badges to Multiple Recipients? (3-Ways Guide)

Did you know there are certificates for pretty much any occasion? If not, we’re about to show you numerous interesting use cases. Join us for this article to explore them all.

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Are you curious to know the types of certificates out there? From training, through diplomas, to doula certificates, let’s explore them all with Certifier.

Types of Digital Certificates | Certifier

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Types of Digital Certificates

Do you want to make your certification program but don’t know where to start? It's a lot to cover, but this guide will get you started.Our aim is to equip you with the industry expert knowledge and tools needed to create a certification program that stands out. Let's begin this journey together and transform the baseline skills and experience into a valuable learning opportunity for others!<h2>What is a certification program? { What is a certification program? }</h2>The certification program is a course that ends with a certificate that proves a certain skill, qualification, or professional area. To get this, its participants usually have to pass a test or complete a special class. Sometimes, they might need to keep learning or retake the test after a while to demonstrate that they remain competent.<img src="https://res.cloudinary.com/certifier/image/upload/v1706732453/how_to_create_a_certification_program_Certifier_blog_what_is_a_certification_program_e5915cae64.png" alt="The certificate that ends the certification program."><h2>Benefits of a certification program&nbsp;{ Benefits }</h2>Whether you are an individual who decides to learn something new or a company that organizes a <a href="https://certifier.io/blog/create-your-own-diploma-11-best-practices" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">new certification course</a> for your employees, everyone can benefit from online certification programs (or in-person ones). Here are a couple of the benefits of certification training.<h3>Investing in your employees' skills</h3>For businesses, certification programs can help ensure employees have the necessary skills and foundational knowledge to do their jobs correctly. For example, any leadership role might require <a href="https://monday.com/blog/rnd/agile-project-management-certification" rel="noopener noreferrer" target="_blank">certification in the agile approach to project management</a>. Workers are the backbone of every company, so the better they are trained, the more productive and profitable a company can be. Therefore, it is essential and advantageous for companies to invest in their career skills by providing training programs.<h3>Creating an educational environment at work</h3>You can create an educational environment at your workplace by providing a training program. So, your company would be a great place to work for those willing to expand their knowledge, gain new skills, and be professional in a particular industry. Training helps employees learn new skills, stay updated on industry changes, and improve problem-solving abilities.&nbsp;<h3>Attracting high-quality employees and improving customer satisfaction</h3>You can also use both in-person and online certification programs to attract and retain high-quality employees and improve customer satisfaction. Certification also shows that employees are dedicated to their careers and are willing to invest time and effort into learning new things. So, attracting more ambitious workers is possible when they see that a company they want to apply to provides such certified courses.&nbsp;&nbsp;<h3>The sense of development for individuals</h3>For individuals, certification programs can provide a sense of accomplishment, completion, and pride and improve job prospects and earnings potential.&nbsp;If you, as an employee, are not quite sure about participating, you can ask for a free demo of a new certification course you are planning to take part in.<h2>How to create a certification program? { How to create it? }</h2>It takes special preparation to create an online certification program. A thing like this doesn't just happen overnight (at least the best ones). What makes one certification program better than another?${{ section-blue-start }}How to create a certification program? Here are the main steps you must take.${{ list-item-checkmark-blue-start }}Step 1: Identify the needs and course scope${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 2: Choose the certification course format${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 3: Set up the logistics${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 4: Pick the best certification software${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 5: Promote the course${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 6: Track the progress${{ list-item-checkmark-blue-end }}${{ section-blue-end }}<h3>Step 1: Identify the needs and course scope</h3>The first step is to develop the program content. It will include determining the objectives of the certification course and what topics you want and need to cover. Once you have a clear idea of the program's goals and scope, you can begin developing the actual content, such as course materials, test questions, and so on.Tips from experts:<ul><li>Consult with industry experts to understand the current job market and identify high-demand skills that set professionals apart.</li><li>Determine the technical skills and job-ready skills that are in high demand but not adequately covered by existing certificate programs or a college degree program and school diploma.</li><li>Develop an industry-recognized certification program that addresses these gaps and provides practical, hands-on projects.</li></ul><h3>Step 2: Choose the certification course format</h3>Consider the preferred learning styles of your target audience. Do they benefit more from interactive, hands-on learning or traditional lecture-based methods?Choose between online, offline, or blended learning formats.Online self-paced courses offer flexibility, while certification training with instructors can provide more structured learning.<h3>Step 3: Set up the logistics</h3>Determine what educational resources you need, including expert instructors, course materials, and technical support.You'll also need human resources. Hire expert instructors who are not only knowledgeable but also skilled in teaching and engaging students. Develop comprehensive individual course materials, textbooks, workbooks, and online resources.It’s also time to design the application process. Create a cloud application form that captures all necessary information about applicants (especially if you want to create your certificates based on this info).What to include in the application form for a certification program?<ul><li>Recipient’s name</li><li>Email address</li><li>Background and experience</li><li>Preferred course dates</li></ul><h3>Step 4: Pick the best certification software</h3>There’s no more need to do certificates manually. You can automate the whole process and mitigate the risk of errors – from generating certificates to their distribution.Look into a wide range of different certification software options. Compare features like user interface, scalability, data security, and cost. Test the software with a small group to ensure it meets your needs.<a href="https://certifier.io/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Certifier</a> offers a range of features to make your certification process smooth and impressive.&nbsp;${{ section-cta-custom }}If you have a long list of participants, manually creating certificates can be time-consuming. With Certifier, you can easily send out certificates in bulk. Just prepare a CSV file with participant names and email addresses, choose a template or design your certificate, upload the list, and click send. It's that simple!<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_platform_for_creating_certification_programs_and_managing_digital_credentials_691ffb62ee.webp" alt="Certifier’s platform for creating certification programs and managing digital credentials." style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 13px; font-family: Helvetica, Arial, sans-serif;"><h3>Step 5: Promote the course</h3>Promoting your certification course is crucial to attract the right participants and ensure its success. Craft your promotional messages to resonate with this audience, highlighting how your course will address their specific needs and goals.Use platforms like LinkedIn, Twitter, and Facebook to reach potential participants. Share engaging content like success stories, course snippets, and testimonials.Take it a step further and have larger goals in mind.Include a share button while you’re sending out the certificates. As a result, your participants will share their certificates on their social media feeds. It's an easy way to promote your certification courses through word-of-mouth. With Certifier, your participants get the recipient’s wallet view from which they can share the certificates with others (and you can track when they do!).<h3>Step 6: Track the progress</h3>Last but not least, maintaining the certification course is essential. It will involve periodically reviewing and updating the program content and monitoring compliance with the program's requirements.&nbsp;Additionally, it’s essential to ensure that certified individuals remain current in their knowledge and skills by requiring them to complete continuing education or recertification.By following these steps, you can create a certification program that benefits businesses and individuals. So, you may also find these tips helpful if you're about to start your own program or learn more about the process.<h2>Certification program – good practices { Good practices }</h2>We’ve got you covered in terms of good practices worth incorporating before and during organizing a certification program. Here are some crucial ones.<h3>Make it easy to get started</h3>It is always challenging to take the first step. So, it’s a good practice to make it as easy as possible for people to start your certification program. One way to do this is by having a clear and concise getting started guide. The guide should include a detailed description of the steps they need to follow and what resources are available to help them.<h3>Make it valuable</h3>Your certification program should be valuable to your company and the individuals who complete it. This means that you need to carefully consider what skills and knowledge are needed for someone to be successful in your industry.&nbsp;Before starting a certification program, identify the areas in which your workers need to improve, so your company and employees can benefit. Figuring it out will help you create the program by giving you hints and suggestions for enhancement.&nbsp;<h3>Make it affordable</h3>A certification program's affordability is another crucial aspect to consider. You want to ensure that your program’s price is accessible to as many people as possible.&nbsp;There are many ways to do this, such as offering discounts for early registrants or providing scholarships for those who cannot afford the program's total cost.<h3>Make it flexible</h3>Flexibility is another key consideration when creating digital courses. You want to ensure that individuals with different schedules and commitments can complete your program.One way to do this is by offering a variety of delivery methods, such as online, in-person, or self-paced options.<h3>Make it enjoyable</h3>Finally, you want to make sure that your certification program is enjoyable for those who complete it. Therefore, try to make your program engaging and interactive, for example, by incorporating games and challenges into the learning process.<h2>How can Certifier support your certification program? { How can Certifier support you? }</h2>Certifier is a {{follow-start-url=https://www.youtube.com/watch?v=hROZB6m5WVM follow-end-url}}certificate generator{{follow-end-url-tag}} for building digital credentials and would be a great asset to your certification program. It is a win-win situation for your brand as well as for participants. Receiving a digital certificate is a way to reward participants for their efforts and dedicated time. In addition, it motivates them to keep striving for more.<h3>Simple design process</h3>If you don’t have much time to create your documents from the ground up, use Certifier’s template. There are many available so that everyone will find something suitable. Simply select the <a href="https://certifier.io/certificate-templates/scholarship" rel="noopener noreferrer" target="_blank">scholarship certificate template</a> that best fits your needs and tailor it to reflect your brand and certification program. Incorporate your company's logo. Drag &amp; drop editor allows you to customize the certificates however you want to.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_editor_for_customizing_certificate_templates_and_creating_certification_programs_6d46035f52.webp" alt="Certifier’s editor for customizing certificate templates and creating certification programs." style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 13px; font-family: Helvetica, Arial, sans-serif;"><h3>Bulk certifications</h3>If your certification program counts many participants, manually creating digital credentials will take a lot of time. But it doesn’t have to. When you have a list of participants prepared previously in a CVS file, the process of sending documents in bulk is a piece of cake. Certifier provides dynamic attributes that automatically fill out the content with appropriate data from the spreads.If you are interested in how the attributes exactly work and how to use them, here is the article ➡️ How To Use Dynamic Attributes To Create and Send Certificates in Bulk.${{ section-cta-custom }}<h3>Post-course tracking</h3>Getting insights is valuable if you want to analyze certificates' performance after sending them. For example, you can see how many attendees share their documents on<a href="https://certifier.io/blog/add-certifications-to-linkedin" rel="noopener noreferrer" target="_blank"> LinkedIn</a>, Twitter, or Facebook. And monitor how many certificates are published and opened.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534528/Certifier_s_credentials_section_for_managing_exporting_and_issuing_certificates_and_badges_3821a7df03.webp" alt="Certifier’s credentials section for managing, exporting, and issuing certificates and badges." style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: left;"><h2>Certifier is excellent support for your certification program { Conclusion }</h2>To conclude – you can create and distribute digital credentials with Certifier and, at the same time, save a lot of time and money. <a href="https://certifier.io/book-a-demo" rel="noopener noreferrer" target="_blank">Book a demo call</a> to figure out how to streamline your certification program. Of course, you can hire a professional to design certificates for those who completed the program. However, it may be costly. The other thing is that you will need to distribute them manually anyway.

Making a certification program may seem complicated, but it can be a breeze with the right tools. This blog post will outline the steps you need to take to create a successful certification program. 

Do you wonder how to create a certification program? It may sound complicated, but following these steps will make your online certification course a snap.

How to Create a Certification Program? | Certifier

How to Create a Certification Program? 

There are many certificate apps that can help you create certificates, but not all of them are worth your time. Take a look at our curated list of free certificate generators. PS. A spotlight shines on Certifier!

Make your certification life easier with the certificate maker app. Check our top certificate maker list and pick your tool!

8 Best Free Certificate Maker Apps | Certifier

8 Best Free Certificate Maker Apps to Create Certificates

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See what Credly badges are, how to issue them, and learn about their main usage. Find out a cheaper Credly badge alternative worth checking out.

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See what Credly badges are, how to issue them, and their usage. Find out a cheaper Credly badge alternative worth checking out.

What Is a Credly Badge? | Certifier

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Selling online courses is a great digital business model as it doesn’t require storage and logistics like ecommerce or a long sales cycle like the services sector. You only need to sell courses online to develop a high-quality course and market it well.Multiple marketing strategies can benefit an online course business, but inevitably, most companies like this work with paid ads. However, running paid advertising might not be an optimal solution for the long term as the ROI isn’t the best, but it provides an immediate stream of leads.The ROI of your paid ads can be much better if you create effective ad campaigns and continually optimize them.This guide will teach you how to promote online courses with ads and analyze multiple examples of successful campaigns.<h2>What is an Advertising Campaign? And what makes a great Ad? { What is an Advertising Campaign? }</h2>A company’s marketing consists of multiple advertising campaigns. An advertising campaign is a set of ads that share a single message or theme and are focused on the same goal. They might be displayed across multiple media in different formats, but they usually convey a similar message to a single audience.An advertising campaign, in general, might mean a campaign across all forms of media, like Coca-Cola being advertised on TV, billboards, sporting events, radio, and the internet. In the case of online courses, when we’re talking about advertising in the digital space, the term advertising campaign is mostly used to refer to pay-per-click advertising. Other forms of marketing, like organic social media marketing or content marketing, are more continuous and can’t be subdivided into campaigns as easily.So, an ad campaign for an online course business or an <a href="https://certifier.io/blog/coaching-business-online-how-to-build-and-promote-it" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">online coaching business</a> can be presented on one of the best platforms for online course ads like Google search, Google advertising networks, YouTube, and prominent social media websites like Facebook, Instagram, or TikTok.Technically, you could also do banner advertising on independent websites. Still, this method is becoming more and more rare as it's harder in almost every aspect and doesn’t offer as many scaling options.${{ section-blue-start }}Creating a good ad campaign requires competence and excellence in several areas:${{ list-item-checkmark-yellow-start }}Understanding of your product and customers${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creativity in your approach${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Evoking emotions${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear and understandable message${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear call to action${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Understanding the technical aspects of advertising platforms${{ list-item-checkmark-yellow-end }}${{ section-blue-end }}The most important part of this list is understanding how your product differs from competitors and what your customers can gain from it. This should guide all of the aspects of your ad campaign, from choosing the platforms where you want to advertise to crafting a message that resonates with the target audience.For example, if your product is online courses about creating successful email marketing campaigns, your audience is likely to look for information on Google, use LinkedIn, and read the news in the morning. So, based on the likely behavior of your ideal customers, you’d have to place search Google ads, display ads on news sites, and do a social media advertising campaign on LinkedIn.<h2>Why Ad Campaigns can be effective to promote online courses? { Why ads can be effective in promoting courses? }</h2>If you’re wondering whether promoting online courses with ads is the right choice for you, the answer is probably “yes” for several reasons.${{ list-item-plus-green-start }}An ad campaign is an effective choice to promote online courses as it delivers results almost instantly. Unlike organic marketing methods, where it could take months to get your articles to rank or your social media page to become popular, running paid ads provides a constant stream of leads right when you start the campaign.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The predictability of the outcomes. In most advertising campaigns, there will be a short period of time where you’re trying different approaches and trying to optimize them as best as you can. After this adjustment period, you will arrive at a set of campaign settings that will produce a stable influx of leads for a long time.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The campaign's effectiveness might drop sooner or later because users will become accustomed to it and stop paying attention, but it will typically be stable for months. This will give you the opportunity to budget ahead and know approximately how many new clients you can count on.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Ad campaigns can be targeted specifically to the demographics of your ideal clients. This means you don’t have to create messages for all of your clients like in organic content marketing. You can segment the campaign, target exactly the right demographics, and show them messages that are more likely to convert that exact demographic.${{ list-item-plus-green-end }}They're particularly effective for online course businesses, as many such companies have hundreds of courses that can appeal to vastly different demographics. With a diversified advertising campaign, you can narrow down the message to each demographic and produce much better results.Some types of ads can be even more effective. For instance, Google search ads can be shown to people searching for a particular keyword. This means they are already interested in a product like yours; you have to convince them that your company is the right choice.<h2>Google Ads as an effective ad campaign for online courses { Google Ads as an effective ad campaign }</h2>Google search ads campaigns are extremely effective for promoting any type of product or service, especially online courses. When you run ads on a social media website or Google Display Network, you can serve ads to your ideal demographic. But not everybody in that demographic is in the market for your type of product. Let alone ready to buy.So inevitably, you’ll show your ad to people who are mostly not interested in buying online courses from you. You can improve brand awareness, but you can’t expect large conversion numbers simply because not all people who are served ads are interested.With search ads, you’re working with more people interested in making a purchase.${{ section-blue-start }}Search ads are served to specific keywords, not to a demographic. People who look for online courses on Google are more likely to be actively searching for something to buy, so conversion rates are much higher. The conversion rate for search ads hovers around 3%-6%, while display ads rarely exceed 1%.${{ section-blue-end }}Search ads also dominate the search engine results pages, so even if the CTR is lower than organic results, you might receive more brand awareness.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_google1_b00a0a5340.png" alt="First place in SERP is taken by an ad.">${{ caption-start }} Source: Google ${{ caption-end }}Since search ads don’t involve visual creatives, there are two main components of a successful ad: creating a brief, catchy text and matching the keyword’s search intent to the content of your page. The second part is more complicated.You first have to choose the right keywords for your ad campaigns. Typically, you’ll have to choose a couple of keywords that fit the page that you’re trying to promote. You also have to run the ad in the exact match mode for longer keywords targeting specific courses. Otherwise, Google might take your ad for a keyword like “sewing online course” and show ads for keywords like “sewing accessories” and “online course.”Then, you have to match the keyword with the right page on your site. This is especially important if you’re pointing all paid traffic to your home page. A specialized tool like Competitive Research by <a href="https://seranking.com/competitor-traffic-research.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">SE Ranking</a> can help you pair the keywords with the right pages on your site or suggest creating new ones.<h2>Examples of successful online Ad campaigns { Examples of successful online Ad campaigns }</h2>The best way to understand how to build an effective advertising campaign is by studying examples. Unfortunately, unlike display advertising or TV commercials, finding records of effective search and display ads is more difficult.However, there are several online course companies that have created campaigns prominent enough to become a source for a case study. We’ll look at different examples and analyze what aspects can be used in your company.<h3>Udemy</h3>Even though Udemy stock is going down slightly, the company has exceeded expectations, with 16% YoY growth last year. It owes this partly to its simple yet effective ad campaigns. What it does is it dominates search.For most keywords focused on online courses of different types, you’re likely to find Udemy in the ads that you see on the top of the search results page.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047425/ad_campiagns_for_online_courses_Certifier_blog_google2_aa3eb4b334.png" alt="Udemy’s search ads are served across multiple long keywords.">${{ caption-start }} Source: Google ${{ caption-end }}While we can’t have access to Udemy’s Google Adwords data, by the sheer amount of ads being served, we can assume the campaign they run is pretty significant in scope. It’s also likely to be configured for increasing brand awareness instead of just driving conversions.By targeting a large number of keywords related to different courses, Udemy can show up on thousands of searches, familiarizing users with the brand. It can also tailor the message in the ad to a specific demographic.In some cases, Udemy also targets informational keywords. The ads for these types of keywords typically lead to a short article that informs the reader about the topic they were searching for and redirects their attention to a course with a CTA.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_udemy_blog_f95a01032a.png" alt="Udemy blog post includes a sales element within it.">${{ caption-start }} Source: Udemy ${{ caption-end }}Borrowing this technique will help you avoid having a high bounce rate by serving a landing page that doesn’t fit the search intent and converting some of the traffic at the same time.Also, most Udemy search ads mention ChatGPT as one of the key aspects of the course. This way, the company makes itself related to the latest trend.&nbsp;<h3>MasterClass</h3>Another online course company you probably know is MasterClass. The thing that makes it stand out is that the courses on the platform are led by famous people like Gordon Ramsey or Chris Hadfield. While not all online course companies can afford the fees it takes to work with world-class celebrities, you can still learn from this company’s ad campaign.Its main approach is to use targeted video ads. Most of these video ads run pretty similarly — the expert who runs the course introduces themselves and shares what the course is going to be about. MasterClass also does a remarketing campaign to <a href="https://certifier.io/blog/how-to-make-students-more-engaged" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">re-engage people</a> who have already seen their ads that present a variety of other courses.What you can take from here is that authority sells, perhaps even more than factual information about your courses. If you have a course author who can boast good experience on the topic, consider making it the main point of your advertising.Another thing to consider is the power of video ads with a narrative structure. MasterClass doesn’t try to sell the course by listing the number of hours it has or the value you can get out of it. Instead, they focus on creating an almost magical picture of the new, unexplored world you’re about to enter with this new course.If your digital products are favored by people trying to learn new fun things, not professionals upgrading their knowledge for purely materialistic reasons, this could be a good angle for advertising.<h3>Coursera</h3>Unlike MasterClass, Coursera is more tailored towards learners who are interested in improving their professional lives with online courses and is even <a href="https://certifier.io/blog/insights-certificate-issuers" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">issuing certificates</a>. Their advertising messaging reflects this, as most of their ads focus on promoting the value of the course to the career or sharing uplifting messages like this one.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_coursera_12dda89ea3.png" alt="The Coursera banner shows an uplifting message for the reader.">${{ caption-start }} Source: Coursera ${{ caption-end }}As many people who take a beginner or intermediate course in a new career field are job switchers, Coursera doesn’t just promote on LinkedIn but also on other social media platforms like Facebook. The messaging revolves around building a job-ready skillset and preparing for a new career.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_meta_f49d8b7e24.png" alt="An ad from Coursera that focuses on the objective value of a course.">${{ caption-start }} Source: Coursera ${{ caption-end }}If your company offers courses to job seekers, you could borrow the angle of the messages in the ad campaigns. Another good idea that you can borrow from them is sharing success stories of clients, preferably with cases of getting a new job thanks to the course.<h3>Codecademy</h3>Codecademy, as the name suggests, is a company that markets online coding courses. One of its successful ad campaigns took a different approach. Instead of presenting the benefits you can gain from enrolling, it went for attention-grabbing imagery.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_codecademy_bb7680eff1.png" alt="Codecademy’s banner ad relates to the viewer with humor and novel imagery.">${{ caption-start }} Source: Codecademy ${{ caption-end }}The whole campaign that contains several images like this paints a picture of an unsure future full of unknown challenges that only coding can tackle. Essentially, it creates a call to arms, saying the world needs you. It also features images that are sure to grab attention and provide a bit of humor.What you can add to your online course ad campaign strategies is using the appeal to a higher calling for your courses. For instance, if you offer a math course, you could make a bold claim that your nation needs bridges and knowledge of mathematics can help. That might be too unrealistic of a goal, but practical results of knowledge might be good motivation for some of your clients.<h3>Thinkific</h3>Thinkific offers a range of courses for younger learners aimed at helping with school and extracurricular activities. That’s why some of their campaigns are tied to specific times of the year, specifically,&nbsp;late summer or early autumn when most kids go to school. Seasonality of ads like this back-to-school campaign is one thing you can learn from them.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047428/ad_campiagns_for_online_courses_Certifier_blog_thinkific_cfc8c13bd6.png" alt="Thinkific PPC ad presents a back-to-school discount.">${{ caption-start }} Source: Thinkific ${{ caption-end }}Another one is matching the ad to the landing page right. In advertising, the ad itself only draws the attention of the user. It’s the landing page that influences the final decision to make a purchase.Thinkific does everything by the book on the landing page tied to this ad — a quick way to covert at the very top of the page, creates a fear of missing out, and highlights the savings a client would get by grabbing the deal.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_thinkific_lp_303571b19f.png" alt="Thinkific landing page shows best practices of landing page design.">${{ caption-start }} Source: Thinkific ${{ caption-end }}<h2>Conclusion { Conclusion }</h2>Promoting online courses with ad campaigns is a marketing technique that every business should get into. The most important thing for success is to come to the table with an understanding of your customers and how your product can best serve them.Take inspiration from the examples of the best online course marketing campaigns, get creative with the messaging, and analyze the results to optimize the campaign.

Running an advertising campaign is an essential part of promoting online courses. Learn how to do that from five examples from the best companies in the field.

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Examples of Effective Ad Campaigns for Online Courses | Certifier

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When you first glance at Accredible and Credly, you might think they're cut from the same cloth. They’re both popular among small businesses in the digital credentialing world. And they are both known for being on the pricier side. But the closer you look, the more differentiates you notice.Each section of the article is dedicated to a different feature. As a result, we compared Accredible and Credly in detail. We hope to give you the groundwork to pick the right software platform for your needs.<h2>Accredible vs. Credly - a quick overview of all features { Quick overview of all features }</h2>In a hurry? Listed below are all the key features of both digital credentialing platforms – Accredible and Credly. We also compared our tool – Certifier, to give you the big picture of what it has to offer.<img src="https://res.cloudinary.com/certifier/image/upload/v1706697763/accredible_vs_credly_Certifier_blog_comparison_table_bfa1886444.svg" alt="Accredible vs. Credly comparison table with all features and pricing.">Please note: Certifier is a cost-effective alternative to Accredible and Credly. It also offers a forever-free plan, so you can see what it's all about before you commit. See <a href="https://certifier.io/features" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">more about Certifier</a>.${{ section-cta-custom }}<h2>01 Ease of use { 01 Ease of use }</h2>A user-friendly interface is the backbone of every software solution. No different in the case of credentials. After all, it’s a command center through which you manage the whole credentialing program. Check to see if it makes your job easier, not more complicated.<h3>Accredible</h3><a href="https://certifier.io/blog/8-alternatives-for-accredible-certificates-to-try-in-2022" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Accredible</a> is the one with many tabs and options (which is great if you love having control over every aspect of your digital credentials). But it might take a few tries and maybe a quick peek at the tutorial to issue your perfect badge.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696483/accredible_vs_credly_Certifier_blog_accredible_dashboard_1e4647dd28.png" alt="Accredible easy-to-use dashboard to manage credentials.">Source: Accredible guide<a href="https://www.g2.com/products/accredible/reviews/accredible-review-7974306" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Accredible users</a> might spend some time exploring the tool and looking for particular features, but after all, Accredible is still considered intuitive with a clean and simple interface.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696485/accredible_vs_credly_Certifier_blog_accredible_reviews_df0352adc1.png" alt="Accredible reviews about user-friendly interface.">The main Accredible dashboard is structured in a way most potential users should find familiar. Especially those who have recent experience with such digital credential platforms.<h3>Credly</h3>For some, the <a href="https://certifier.io/blog/10-credly-badges-alternatives-worth-considering" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Credly badge features</a> might be overwhelming since the tool offers 360-degree digital credentialing. A further complicating factor is that the tool consists of two components that at first seem to be split into separate digital tools:<ul><li>Credly Acclaim (creating, managing, and tracking digital certificates and digital badges)</li><li>Credly digital credential network to connect certificate issuers and recipients</li></ul>And to be honest, it’s clearly visible that the second purpose is the primary focus of this software.Note: Buying both tools is necessary to provide you with the full Credly digital badging platform experience.<img src="https://res.cloudinary.com/certifier/image/upload/v1734620295/accredible_vs_credly_Certifier_blog_credly_dashbord_06c353065b.png" alt="Credly ease of use to manage badges and credentials.">Source: Credly supportOverall, it has an intuitive user interface – you've got clear labels and intuitive navigation that guide you through the credentialing process. But, as with Accredible, it took us some time to find essential features, e.g., how to create your own badge design.<h3>Accredible vs. Credly - which one is easier to use?</h3>Credly and Accredible both allow you to create digital badges easily, but their dashboards require some time to get used to. The difference is that Accredible provides a demo so you can test it out before making any commitments. Credly, instead – doesn’t provide any free insight into their tool. Literally, you don’t know what you’re buying (you can see Credly dashboard only through their support center). Not fair enough.<h2>02 Customization options { 02 Customization options }</h2>Badge designer tools have no right to exist without customizable credentials. You must have a choice (at least about your credential name). You want to make sure it reflects your unique style and message, right?&nbsp;<h3>Accredible</h3>Accredible is good if you're the type who loves experimenting with every detail. You can play around with a wide range of features for customization, from the look of your badges to the specifics of data fields.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696484/accredible_vs_credly_Certifier_blog_accredible_certificate_designer_2ba3b1eba7.gif" alt="Accredible certificate maker as the one with more customization options than Credly.">Source: G2Accredible offers 12 different backgrounds to start with (and just a few certificate custom templates). Not many, but you can customize them by adding text, images, icons, and ribbons. You can also upload your own design.<h3>Credly</h3>Truth needs to be told. Credly's built-in editor isn't its strongest point. It provides quite limited features but might be a good choice for those who do their job without too many frills.While it's easier to navigate, it doesn't offer the same level of depth and personalization as Accredible.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696485/accredible_vs_credly_Certifier_blog_credly_design_builder_9635e78044.png" alt="Credly design builder as with more limitations than Accredible.">Source: CredlyCredly's badge creation tool still has a lot of potential to improve. No template library is provided, and only basic elements are available to create custom badge designs within the tool.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696485/accredible_vs_credly_Certifier_blog_credly_reviews_ff87b05bf0.png" alt="Credly reviews about personalization and customization."><h3>Accredible vs. Credly - which one provides more customization options?</h3>Accredible gives more freedom when it comes to customizing your own designs. Credly keeps it simple with basic features. So, if you really want to get creative with your badge designs, Accredible might be the better pick here.Want to have no limitations? The Certifier credential platform is the best one to create your own badges and online certificates however you want to. And it provides hundreds of templates! Customize every credential detail. <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Enjoy for free</a>!<h2>03 Digital credential management { 03 Digital credential management }</h2>Digital credential management has many aspects to handle – generation, distribution, and tracking. You need a command center that's efficient and easy to navigate so that you can “steer” your credentialing program in the right direction without any unnecessary hassle.<h3>Accredible</h3>Let’s talk about what makes the Accredible platform tick. Setting custom attributes allows you to generate credentials in bulk – just by uploading the spreadsheet with recipients' details.And, for Accredible's users who want to peek behind the curtain to see how recipients interact with their digital certificates and badges, the digital credentials platform provides a complex reporting dashboard.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696484/accredible_vs_credly_Certifier_blog_accredible_credential_management_9ff2bd9f1e.png" alt="Accredible analytics dashboard.">Source: Accredible Help CenterAccredible’s analytics gives you a clear picture of your credential program – from the number of credentials you've issued to how they're being used and shared. It's a handy tool for getting the full story behind your credentials (though some of the cooler insights are reserved for the premium plan).Accredible's digital credential management capabilities<ul><li>Credential issuance automation – simplifies the process of distributing credentials via email address</li><li>Customer engagement tracking – allows issuers to monitor how recipients interact with their credentials</li><li>Digital Wallet Cards – provides a mobile-friendly way for recipients to store and display their credentials</li><li>Spotlight Directory – the hub with people who got your credentials to find and verify them easily</li></ul>One-click sharing is another Accredible feature that helps you manage credentials more efficiently.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696485/accredible_vs_credly_Certifier_blog_accredible_sharing_options_861f9044c1.png" alt="Accredible sharing buttons.">Source: Accredible Help CenterYour recipients can add achievements to their social media profiles via the dashboard. Thanks to that, you can boost your credential program visibility without much effort.<h3>Credly</h3>Credly platform focuses on the essentials of credential management – issuing and sharing. Its goal is to get the job done with minimal distractions.&nbsp;However, Credly seems to be more focused on building credential networks than on generating and distributing credentials. According to <a href="https://www.cuspera.com/products/credly-platform-x-13334" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Cupsera</a> data, almost 41% of users struggle with data import which is the essence of credential automation.The platform also comes with one more trick – metadata mapping, which adds more depth to the credentials. Unfortunately, this process seems to be troublesome and does not appear to work as it should as well.Credly’s digital credential management capabilities<ul><li>Credential issuance – streamlines the issuance process for digital badges and digital certificates</li><li>Social media integration – Facilitates easy sharing of credentials on social media platforms like LinkedIn, Facebook, and Twitter</li><li>Metadata mapping –&nbsp;Adds context to credentials by skills tags</li><li>Labor market insights – Provides data to connect learners with job opportunities</li><li>User profiles – Allows recipients to manage and showcase their credentials in one place</li></ul>Luckily, there is Credly’s analytics dashboard which provides users with quite detailed information about their credential program.<img src="https://res.cloudinary.com/certifier/image/upload/v1734619858/accredible_vs_credly_Certifier_blog_credly_analytics_dashboard_c9a474701f.png" alt="Credly analytics dashboard to manage credentials more easily.">Source: Credly supportCredly’s users can check real-time stats on how many badges they’ve issued and track when people accept them. It also gives insight into the traffic the badges are bringing to the website.<h3>Accredible vs. Credly - which is better for digital credential management?</h3>Based on the reviews, Accredible seems to be the better credential management solution. In this matter, Credly provides limited options or those that don't work well 100%.${{ section-cta-custom }}<h2>04 Integration capabilities { 04 Integration capabilities }</h2>To use the full potential of digital credential management tools, it should work seamlessly with other respective platforms that your company uses. Find out what Credly and Accredible have to offer when it comes to integration options.<h3>Accredible</h3>Accredible works well with a bunch of tools. It’s great for educational institutions – it integrates smoothly with popular Learning Management Systems (LMS). For those who need a more tailored approach, Accredible's API opens the door to custom advanced integrations.Here’s a breakdown of Accredible’s integrations<ul><li>LMS – Moodle, Canvas, LearnDash, Skilljar</li><li>WordPress and Academy theme</li><li>Zoom</li><li>Zapier</li><li>Custom Integration via API</li></ul><h3>Credly</h3>Credly's integration is focused on e-learning environments and collaborative learning platforms.Here’s a breakdown of Credly’s integrations<ul><li>LMS – Moodle, Canvas, Alpine, Bridge, and more</li><li>E-learning platforms – Learner Community, Matrix, NEO, Open edX</li><li>Analytics&nbsp;– Octopus, Watershed</li><li>Zapier</li><li>Custom Integration via API</li></ul><h3>Accredible vs. Credly - which one provides better integrations?</h3>Accredible takes the lead over Credly by offering a more diversified range of tools to be integrated with. Credly's integrations are more focused on eLearning spaces. This makes Accredible a more versatile player, especially if you're running a business that steps outside the learning box.<h2>05 Security and privacy { 05 Security and privacy }</h2>Data associated with digital credentials is sensitive, and no one wants it to leak. As such, we believe that safety precautions are extremely important to keep in mind when evaluating digital credential management platforms. How do they look in Accredible and Credly?<h3>Accredible</h3>Accredible really takes its safety game seriously for customer satisfaction. They're GDPR compliant, they provide blockchain verification, and they've got the ISO 27001 certification, so you know they're not messing around.For added security, they store all their data in a SOC 2-certified data center. And when it comes to who gets access to what, they're pretty strict. They use a role-based access system, so only the right people can get the data they need for their job.As they say, they're constantly on the lookout for any security weak spots with frequent automated tests. And they don't just check everything themselves – they also get external experts to audit their systems every year.<h3>Credly</h3>What about Credly? Much like Accredible, it also raises the bar in the security department. They've got the ISO 27001 certification as well, which is pretty much the gold standard in information security.On the privacy front, Credly is GDPR compliant. They also regularly run penetration tests and vulnerability scans (at least, we believe so).<h3>Accredible vs. Credly - which one is safer?</h3>Between Accredible and Credly safety, it's a tight race. Both digital credentialing platforms cover a variety of features in high security. So, we believe that they are equally committed to keeping your credentials safe and sound.<h2>Accredible and Credly pricing plans { Accredible and Credly pricing plans }</h2>Both tools don't provide much information about their prices. You have to contact their sales team to get to know what the exact numbers look like (but they are both rather expensive options).<h3>Accredible pricing</h3>Accredible is at least more transparent about its plan details and the pricing starting point. The price for the basic plan starts at $996 per year. It means that the tool for 250 unique recipients will cost you $83 per month. For customizable plan costs, you have to talk to sales.Note: The Accredible’s basic plan doesn’t cover such options as advanced analytics, integrations, and branding.<img src="https://res.cloudinary.com/certifier/image/upload/v1706696484/accredible_vs_credly_Certifier_blog_accredible_pricing_67b3b7f6ee.png" alt="Accredible pricing as more transparent than Credly pricing.">Source: Accredible<h3>Credly pricing</h3>Credly’s pricing is so shrouded in mystery that we had to write a dedicated article on it. You can check it out here – get to know more about <a href="https://certifier.io/blog/credly-pricing-is-credly-worth-it-in-2022" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">how much Credly credential costs</a>. Spoiler: Credly's cheapest enterprise plan costs more than twice as much as Accredible.<h2>Final decision { Conclusion }</h2>We don’t choose a badge provider for you, but at least we can make your choice slightly easier.<ul><li>Accredible has a little edge with its demo option, while Credly lacks a free trial, making both user-friendly but with a learning curve.</li><li>Accredible offers greater customization freedom, whereas Credly's simpler approach.</li><li>Accredible provides a comprehensive platform with management features like bulk generation and detailed analytics, while Credly focuses more on credential networks.</li><li>Accredible leads with diverse integrations across various respective platforms, while Credly's integration platforms are primarily e-learning-focused.</li><li>Both platforms are on par with privacy and offer high-security standards.</li></ul><h3>What if there's a better choice?</h3>If any of these solution providers fit your needs, there is one that makes this whole magic – Certifier. It’s Credly and Accredible alternative that is much more affordable and much more user-friendly. <a href="https://certifier.io/book-a-demo" rel="noopener noreferrer" target="_blank" style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400;">Book a demo</a> to see where Certifier wins over these tools. You can create, generate, distribute, and track from a single dashboard.

Get the lowdown on these two digital credential platforms. Who will come out on top of your needs? Let's find out. Spoiler: They're both breaking the bank with the pricing.

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Get the lowdown on Accredible vs. Credly digital credential platforms. Who will come out on top of your needs? Find out what they have to offer.

The Battle: Accredible vs. Credly | Certifier

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The Battle: Accredible vs. Credly

Do you want to issue beautiful diploma certificates but have run out of ideas? Wipe away your tears because here we rush to help you! Check out various university diploma template inspirations and learn why they are good examples.

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University certificates are of great importance to students, so they should look fantastic. Check out our university diploma template and get inspired.

Best 12 University Diploma Templates to Inspire | Certifier

Best 12 University Diploma Templates to Inspire

Get to know over one hundred certificate ideas and badge inspiration for all purposes. Find a certificate or badge that fits your needs today. And then – make your imagination a reality with Certifier!

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Get to know over one hundred certificate ideas and badge inspiration for all purposes. Find a certificate or badge idea that fits your needs today.

100+ Unique Certificate Ideas and Badge Inspiration | Certifier

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100+ Unique Certificate Ideas and Badge Inspiration

Check out the personal trainer certificate template designs that you can edit and generate the certificates in bulk. Add your logo and send them out. Boost your course attendees' client acquisition with branded and verifiable certificates.

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Valerie is a B2B content marketing specialist who gets what businesses need to thrive in a digital-first world — digital credentials. She dives deep into credential management, sharing insights and tips you won’t find anywhere else.

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Excel isn't just for number crunching. When you know how to use it, it makes tedious tasks a lot easier. In this tutorial, we're tackling a handy trick – how to combine first and last name in Excel. We'll also show you how to prep your Excel spreadsheet so that everything clicks into place when you start automating tasks like certification. Ready to make Excel work for yourself? Read on.

Find out how to combine first and last name in Excel along with our visual tutorial. Here’s a guide to spreadsheet best practices (tips for smooth automation included).

How to Combine First and Last Name in Excel? | Certifier

How to Combine First and Last Name in Excel?

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You ask questions – we listen and give you actionable answers. We pick topics that resonate with our audience's needs and interests. Through data analytics and feedback, we identify trends and concerns within the digital certification community. We take this approach to ensure we provide timely and forward-looking content you want to read.

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Then, our writers, who specialize in digital credentials and related fields, conduct thorough research. They review the latest studies, white papers, and industry news and consult with industry experts who provide perspectives and unique insights. The result? Our content is grounded in the latest developments, and you will get the most valuable tips and best practices.

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Every article undergoes a rigorous review process that involves both – our in-house editorial team and external experts. This dual-layered quality check ensures that all content is correct, adheres to our editorial standards, and aligns with the latest industry regulations and ethical guidelines. But that's not all. We fact-check every piece of content we publish. Thanks to that, we can give our readers the most value from the Certifier blog.

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Our work is not done after publication. We monitor feedback and performance metrics to refine and update our content continually. After some time, we revisit the article and update it with the latest data and know-how. Our commitment to continuous improvement means you always get the most relevant information.

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