Bet on the faster and easier way to create badges from templates. Choose Certifier.

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Adobe Express is a little sweet spot. It's not so complex and doesn’t require advanced user skills like Adobe Illustrator, but it still is an Adobe tool. It is suitable for fast designs and graphics needed “ASAP.”So it's no wonder you thought of creating digital badges for learners there. (Pst! We know better options, though).But if you decide to stick with Adobe, we won't leave you alone. Here are detailed learning paths on how to make professional digital badges with Adobe Express.<h2>What about the Adobe Badges alternative? { Adobe Express alternative }</h2>Let’s be honest. Adobe Express is not a <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank">badge maker</a> (and doesn’t provide templates for them either). You can make something from it, but it ends up being just a simple design. And what if you could create, generate, and send badges to participants so the whole badge certification process takes place within the same platform?It’s already possible with non-Adobe apps. Certifier is an intuitive badge maker that provides hundreds of <a href="https://certifier.io/badge-templates" rel="noopener noreferrer" target="_blank">free badge templates</a>. What’s more, you can pull the recipients’ data from the complete list in the spreadsheet and distribute it to their email inboxes with a click. Then, you can download all badges in zip format (or PDF format).Then what, do you give it a chance?${{ section-cta-large-yellow }}<h2>Step 1: Sign up to Adobe Express { Step 1: Sign up to Adobe Express }</h2>First, create an <a href="https://www.adobe.com/express/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Adobe Express</a> account. Adobe offers various sign-up options: email address, Google account, Facebook, or Apple ID. Choose the one that's most convenient for you.After submitting your information, Adobe Express may ask you to verify your email address. Head over to your email inbox and click on the verification link.&nbsp;With your account now set up and verified, you can begin to create a digital badge.Choose the custom size option to start creating badges concept.<h3>What size should a digital badge be?</h3>Badges with 400 x 400 pixels are the most popular ones. This size allows for good visibility without taking up much space, and it’s also compatible with all the most common platforms, like LinkedIn.${{ section-yellow-start }}Tip! Encourage recipients to add a badge to their social media accounts. Such a badge not only highlights skills but also sets the recipient apart in a competitive job market and makes their achievements clearly visible to potential employers or clients. And it works to your advantage too!${{ section-yellow-end }}<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_custom_design_9e4bfd4f2e.png" alt="Creating a custom design in Adobe Express to create badge."><h2>Step 2: Start with a shape { Step 2: Start with a shape }</h2>The Adobe digital badge must have a base. On the left-hand side, find and click on the Elements. Look for the “shapes” button. Click on the generic element to add it to your project.Resize it to fill the desired space on your badge and adjust its color to your branding. We chose a blue badge as a Certifier colors.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334285/how_to_make_adobe_badges_Certifier_blog_base_3e918a5d32.png" alt="Adding base to start creating badge design.">${{ section-yellow-start }}Please note: Most of the component design are premium ones, if you want to use the free Adobe version, look for the badge elements without the crown icon.${{ section-yellow-end }}<h2>Step 3: Add layers and colors { Step 3: Add layers and colors }</h2>Duplicate the digital certification badge shape you added to create a layered effect. Select the shape and copy it. Make the new shape slightly bigger to differentiate it from the original.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334287/how_to_make_adobe_badges_Certifier_blog_layers_313fb58dfe.png" alt="Making layers and shades on the Adobe badge.">To change the color of the new shape, go to the left-hand side and click on the “Fill” color block. Choose a darker shade or complementary color to create a high-contrast visual design. Additionally, we reduced the borders to 0.<h2>Step 4: Add text and details { Step 4: Add text and details }</h2>Consider adding a ribbon across the badge for additional details or labels. They help clarify the badge's purpose. Look for them in the elements section. Choose design attributes and type "ribbon" into the search bar.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334289/how_to_make_adobe_badges_Certifier_blog_ribbon_e78f350caf.png" alt="Adding ribbon to the badge in Adobe Express.">As it’s the image, we can’t change the ribbon color.&nbsp;Let's write something on the badge now. Use the text tool. Choose Text from the toolbox and press the “Add your text” button. Keep the title brief and concise. Focus on demand skill representation and learning achievement.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334289/how_to_make_adobe_badges_Certifier_blog_text_f10ee0b8c3.png" alt="Adding text to the badge design in Adobe Express.">Customize the text style, size, and color to ensure it stands out and complements your badge design.${{ section-blue-start }}Do you prefer to work on <a href="https://certifier.io/blog/free-digital-badge-templates" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">badge templates</a>? Go on and <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">sign up to Certifier</a> for free.${{ section-blue-end }}<h2>Step 5: Incorporate graphics { Step 5: Incorporate graphics }</h2>Remember to add the company's logo to make your badge image more professional and recognizable. Go to the Media tab and choose the “upload from device” option.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334290/how_to_make_adobe_badges_Certifier_blog_logo_ba3ac0f20b.png" alt="Adding the company's logo to the Adobe Express.">To add a unique touch, add graphics that match the theme of your badge. Go to the "Icons" section again and use the search function to find a suitable icon (e.g., search for "stars"). Select an icon, then adjust its size, placement, and color to fit your badge design seamlessly.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_icons_85b2b733c3.png" alt="Adding badge icons to the final badge design in Adobe."><h2>Step 6: Remove the background { Step 6: Remove the background }</h2>Once you’re satisfied with your badge design, you can remove the white background. Transparent backgrounds make badges versatile and suitable for various purposes. Click on the background color at the top and choose “No fill.”<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_background_29660439ba.png" alt="Removing the background in the badge design in Adobe Express tool."><h2>Step 7: Download badge { Step 7: Download badge }</h2>Click the download button at the top right corner.Select "PNG" as the file format with a transparent background. You can also share the link to your project.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_download_e7146e13ba.png" alt="Downloading the ready adobe badge design in Adobe Express.">Good job! You are ready to display your individual badge!Once you've mastered the art of badge design with Adobe Express, the possibilities are endless. Add it to your email signature or share it on social media to showcase your skills and achievements. It’s a simple step that can significantly boost your visibility and credibility as an expert in your field.<h2>Say yes to the Certifier badge maker { Conclusion }</h2>The process of creating Adobe digital badges is not as straightforward as it may seem. Many steps are involved, which makes it longer than necessary. It also doesn't provide any additional digital credentialing services, like distribution.Why not try a better and faster digital badging platform? Check out Certifier and learn {{follow-start-url=https://www.youtube.com/watch?v=IDm7X_i5qkE follow-end-url}}how to create digital badges{{follow-end-url-tag}} from fully customizable templates. It's a snappy digital experience.&nbsp;And if you need digital certificates, <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank">Certifier</a> takes care of them as well! (No depth skills are needed!)

This quick guide will show you how to make Adobe badges with the Adobe Express tool. From scratch to professional-looking badges. No advanced skills are needed. Promise!

Adobe Creative Cloud Express tutorial on how to create badges.

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Quick guide with detailed steps on how to make Adobe badges with the Adobe Express tool. Tips and screenshots included.

How to Make Badges with Adobe Express? | Certifier

Don’t fight with Adobe Express and choose Certifier - dedicated tool for badges.

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How to Make Badges with Adobe Express?

See if Credly is worth it? Is the price that high to break the bank? Is Credly free? Explore alternatives that will be worth considering in 2026.

See Credly pricing. Will it break the bank? Explore alternatives that will be worth considering in 2026. Comparison table included.

Credly Pricing: Worth in 2026? [+8 Alternatives] | Certifier

Credly Pricing: Is Credly Worth It in 2026? (+ 8 Alternatives and Comparison Table)

Choosing the right digital credentialing platform can make all the difference in how you issue, manage, and track certificates. Certifier is often cited as the best solution on the market (no wonders here!). But! For you to make an informative decision, we’ve prepared a list of all other available certification tools out there. Read on to see what are the top 13 Certifier alternatives in 2026.

On the hunt for a Certifier alternative? We’ve prepared the most comprehensive guide with the top 13 Certifier alternatives in 2026. Read on!

Top 13 Certifier Alternatives in 2026 | Certifier

13 Top Certifier Alternatives You Need to Know About in 2026

Are you a course maker aiming to draw in more attendees? Award your course attendees with LinkedIn digital badges in 2026! They are fully customizable and easy to share online. Check out how simple it is to make your brand get noticed with Certifier’s user-friendly badges.

Discover Certifier's editable and shareable LinkedIn digital badges. Adjust a template to match your course, send it out, and attract more students.

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Download free work anniversary templates that you can use as certificates. Make your employees feel valued with unique certificate templates.

15 Work Anniversary Templates | Certifier

Sergey is a tech entrepreneur based in Kraków, Poland, recognized by Forbes 30 Under 30 Europe (2019, for CallPage) and Forbes 30 Under 30 Poland (2023, for Certifier). He co-founded CallPage, a VC-backed B2B SaaS that raised $4.5M and was later acquired by SaaS Labs in 2021, where he led marketing, growth, and lead acquisition.In 2020, Sergey launched Certifier, a platform building digital credential infrastructure through APIs and tools for issuing, managing, and verifying certificates, diplomas, and badges. Today, Certifier serves more than 2,000 business and institutional clients worldwide, and Sergey is a frequent public voice on digital certification, identity, and the future of credentialing.

Sergey Butko

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Sergey is CEO and Co-Founder of Certifier, a Forbes 30 Under 30 honoree building digital credential infrastructure for 2,000+ organizations worldwide and shaping the future of credentialing.

Create work anniversary certificate templates with Certifier

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15 Work Anniversary Templates

Certifier takes OSHA certification to the next level. Choose a ready-made OSHA certificate template with advanced verification features. Customize the details, course type, hours and generate personalized certificates for every recipient. Learn how to make your OSHA certification secure and automated.

Choose OSHA certificate template, add training details and generate in bulk.  See how Certifier boosts OSHA certification with pro-verification features.

Top 15 OSHA Certificate Templates (Multi-Use & Free) | Certifier - #1 on G2

Top 15 OSHA Certificate Templates for Authorized Training Courses

Unlock the power of automation and see how quickly you can create personalized certificates in 2026. Compare manual vs automated certification workflow. And see how Certifier will help you set up a batch of personalized certificates in minutes!

Unlock the power of automation and see how quickly you can create personalized certificates without much work on your side. All in this 2026 guide.

How To Make Automated Personalized Certificates in 2026 | Certifier

How to Make Automated Personalized Certificates: A 2026 Guide

Generating multiple certificates can be a challenge for many, especially if they contain different names. We've prepared an article to help you solve your problem — check out the 5 most effective ways to make personalized certificates at scale in 2026!

Are you looking for a way to make multiple certificates with different names? Certifier, Word, Photoshop, Canva, Google Slides. Read on to know them all.

5 Ways to Make Multiple Certificates with Different Names in 2026 | Certifier

5 Ways to Make Multiple Certificates with Different Names

Do you want to save lots of hours on creating certificates in Google Docs? With Certifier, you won’t just save time but you’ll also get lots of great, free templates to use for pretty much any occasion. Find out how now.

The most common questions about Google Docs certificate templates are here.

FAQ about Google certificate templates

Cover photo to the article with free Google Docs certificate templates.

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Find out free-to-download certificate templates in Google Docs. Customize these Google Docs templates to every occasion.

13 Free Certificate Templates in Google Docs | Certifier

Edit and customize your Google Docs certificate directly within your favorite editor.

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13 Free Certificate Templates in Google Docs for Every Purpose

How to auto generate certificate from Google Sheet or Excel? It should be as easy as sending emails. Turns out, it is even easier! In this blog post, we will show you how to generate certificate from Excel sheet, Google Sheets, or any other spreadsheet in minutes. The 2026 way.

Learn how to auto-generate certificate from Excel sheet or Google Sheets in 2026. It’s a simple tutorial with quick steps, powered by Certifier - certificate generator from Excel.

How to Generate Certificates from Google Sheets and Excel in 2026? | Certifier

How to Generate Certificates from Google Sheets and Excel in 2026?

See what Credly badges are, how to issue them, and learn about their main usage. Find out a cheaper Credly badge alternative worth checking out.

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See what Credly badges are, how to issue them, and their usage. Find out a cheaper Credly badge alternative worth checking out.

What Is a Credly Badge? | Certifier

With 7+ years in digital marketing and SEO, Aksen has produced marketing projects for global brands (Google For Startups, Microsoft), retail companies (Żabka Group, Carrefour Foundation), B2B SaaS startups (Roomzilla, CallPage) and universities (Merito Universities Group, Lazarski University). Today, as the Head of Marketing at Certifier, he connects product innovation with the people who need it most, ensuring digital credentialing is positioned as a real solution rather than a buzzword.Aksen leads global campaigns, lead generation, and market expansion—initiatives that put Certifier on the map and keep it growing. His focus is simple: help training providers, educators, and organizations worldwide understand Certifier’s value and trust it.

Aksen Semak

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Aksen leads marketing at Certifier, bringing 7+ years of experience with global brands to position digital credentialing as a trusted solution for training providers and educational institutions.

Discover how Certifier outperforms Credly in a feature-by-feature comparison

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What Is a Credly Badge?

Here’s the list of the best badge makers in 2026. With Certifier, compare features, pros and cons, reviews, and prices to find your perfect match. 

Find the best badge makers online in 2026. Compare features, pros, reviews, and prices. See why Certifier may be your perfect match. Comparison table inside. 

13+ Best Badge Makers Online (+ Comparison Table) in 2026 | Certifier

13+ Best Badge Makers Online (+ Comparison Table Updated for 2026)

Credly is a popular solution for issuing badges. But it’s not the best one. If you are looking for the best alternatives available in 2026, this article is for you.

Looking for another Credly Badges software? You don't need to search any longer. Here is the list of tools with in-depth reviews worth your attention in 2026.

10 Credly Badges Alternatives Worth Considering in 2026 | Certifier

10 Must-Try Credly Badges Alternatives Worth Considering in 2026 [+ Reviews]

Selling online courses is a great digital business model as it doesn’t require storage and logistics like ecommerce or a long sales cycle like the services sector. You only need to sell courses online to develop a high-quality course and market it well.Multiple marketing strategies can benefit an online course business, but inevitably, most companies like this work with paid ads. However, running paid advertising might not be an optimal solution for the long term as the ROI isn’t the best, but it provides an immediate stream of leads.The ROI of your paid ads can be much better if you create effective ad campaigns and continually optimize them.This guide will teach you how to promote online courses with ads and analyze multiple examples of successful campaigns.<h2>What is an Advertising Campaign? And what makes a great Ad? { What is an Advertising Campaign? }</h2>A company’s marketing consists of multiple advertising campaigns. An advertising campaign is a set of ads that share a single message or theme and are focused on the same goal. They might be displayed across multiple media in different formats, but they usually convey a similar message to a single audience.An advertising campaign, in general, might mean a campaign across all forms of media, like Coca-Cola being advertised on TV, billboards, sporting events, radio, and the internet. In the case of online courses, when we’re talking about advertising in the digital space, the term advertising campaign is mostly used to refer to pay-per-click advertising. Other forms of marketing, like organic social media marketing or content marketing, are more continuous and can’t be subdivided into campaigns as easily.So, an ad campaign for an online course business or an <a href="https://certifier.io/blog/coaching-business-online-how-to-build-and-promote-it" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">online coaching business</a> can be presented on one of the best platforms for online course ads like Google search, Google advertising networks, YouTube, and prominent social media websites like Facebook, Instagram, or TikTok.Technically, you could also do banner advertising on independent websites. Still, this method is becoming more and more rare as it's harder in almost every aspect and doesn’t offer as many scaling options.${{ section-blue-start }}Creating a good ad campaign requires competence and excellence in several areas:${{ list-item-checkmark-yellow-start }}Understanding of your product and customers${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creativity in your approach${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Evoking emotions${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear and understandable message${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear call to action${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Understanding the technical aspects of advertising platforms${{ list-item-checkmark-yellow-end }}${{ section-blue-end }}The most important part of this list is understanding how your product differs from competitors and what your customers can gain from it. This should guide all of the aspects of your ad campaign, from choosing the platforms where you want to advertise to crafting a message that resonates with the target audience.For example, if your product is online courses about creating successful email marketing campaigns, your audience is likely to look for information on Google, use LinkedIn, and read the news in the morning. So, based on the likely behavior of your ideal customers, you’d have to place search Google ads, display ads on news sites, and do a social media advertising campaign on LinkedIn.<h2>Why Ad Campaigns can be effective to promote online courses? { Why ads can be effective in promoting courses? }</h2>If you’re wondering whether promoting online courses with ads is the right choice for you, the answer is probably “yes” for several reasons.${{ list-item-plus-green-start }}An ad campaign is an effective choice to promote online courses as it delivers results almost instantly. Unlike organic marketing methods, where it could take months to get your articles to rank or your social media page to become popular, running paid ads provides a constant stream of leads right when you start the campaign.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The predictability of the outcomes. In most advertising campaigns, there will be a short period of time where you’re trying different approaches and trying to optimize them as best as you can. After this adjustment period, you will arrive at a set of campaign settings that will produce a stable influx of leads for a long time.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The campaign's effectiveness might drop sooner or later because users will become accustomed to it and stop paying attention, but it will typically be stable for months. This will give you the opportunity to budget ahead and know approximately how many new clients you can count on.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Ad campaigns can be targeted specifically to the demographics of your ideal clients. This means you don’t have to create messages for all of your clients like in organic content marketing. You can segment the campaign, target exactly the right demographics, and show them messages that are more likely to convert that exact demographic.${{ list-item-plus-green-end }}They're particularly effective for online course businesses, as many such companies have hundreds of courses that can appeal to vastly different demographics. With a diversified advertising campaign, you can narrow down the message to each demographic and produce much better results.Some types of ads can be even more effective. For instance, Google search ads can be shown to people searching for a particular keyword. This means they are already interested in a product like yours; you have to convince them that your company is the right choice.<h2>Google Ads as an effective ad campaign for online courses { Google Ads as an effective ad campaign }</h2>Google search ads campaigns are extremely effective for promoting any type of product or service, especially online courses. When you run ads on a social media website or Google Display Network, you can serve ads to your ideal demographic. But not everybody in that demographic is in the market for your type of product. Let alone ready to buy.So inevitably, you’ll show your ad to people who are mostly not interested in buying online courses from you. You can improve brand awareness, but you can’t expect large conversion numbers simply because not all people who are served ads are interested.With search ads, you’re working with more people interested in making a purchase.${{ section-blue-start }}Search ads are served to specific keywords, not to a demographic. People who look for online courses on Google are more likely to be actively searching for something to buy, so conversion rates are much higher. The conversion rate for search ads hovers around 3%-6%, while display ads rarely exceed 1%.${{ section-blue-end }}Search ads also dominate the search engine results pages, so even if the CTR is lower than organic results, you might receive more brand awareness.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_google1_b00a0a5340.png" alt="First place in SERP is taken by an ad.">${{ caption-start }} Source: Google ${{ caption-end }}Since search ads don’t involve visual creatives, there are two main components of a successful ad: creating a brief, catchy text and matching the keyword’s search intent to the content of your page. The second part is more complicated.You first have to choose the right keywords for your ad campaigns. Typically, you’ll have to choose a couple of keywords that fit the page that you’re trying to promote. You also have to run the ad in the exact match mode for longer keywords targeting specific courses. Otherwise, Google might take your ad for a keyword like “sewing online course” and show ads for keywords like “sewing accessories” and “online course.”Then, you have to match the keyword with the right page on your site. This is especially important if you’re pointing all paid traffic to your home page. A specialized tool like Competitive Research by <a href="https://seranking.com/competitor-traffic-research.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">SE Ranking</a> can help you pair the keywords with the right pages on your site or suggest creating new ones.<h2>Examples of successful online Ad campaigns { Examples of successful online Ad campaigns }</h2>The best way to understand how to build an effective advertising campaign is by studying examples. Unfortunately, unlike display advertising or TV commercials, finding records of effective search and display ads is more difficult.However, there are several online course companies that have created campaigns prominent enough to become a source for a case study. We’ll look at different examples and analyze what aspects can be used in your company.<h3>Udemy</h3>Even though Udemy stock is going down slightly, the company has exceeded expectations, with 16% YoY growth last year. It owes this partly to its simple yet effective ad campaigns. What it does is it dominates search.For most keywords focused on online courses of different types, you’re likely to find Udemy in the ads that you see on the top of the search results page.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047425/ad_campiagns_for_online_courses_Certifier_blog_google2_aa3eb4b334.png" alt="Udemy’s search ads are served across multiple long keywords.">${{ caption-start }} Source: Google ${{ caption-end }}While we can’t have access to Udemy’s Google Adwords data, by the sheer amount of ads being served, we can assume the campaign they run is pretty significant in scope. It’s also likely to be configured for increasing brand awareness instead of just driving conversions.By targeting a large number of keywords related to different courses, Udemy can show up on thousands of searches, familiarizing users with the brand. It can also tailor the message in the ad to a specific demographic.In some cases, Udemy also targets informational keywords. The ads for these types of keywords typically lead to a short article that informs the reader about the topic they were searching for and redirects their attention to a course with a CTA.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_udemy_blog_f95a01032a.png" alt="Udemy blog post includes a sales element within it.">${{ caption-start }} Source: Udemy ${{ caption-end }}Borrowing this technique will help you avoid having a high bounce rate by serving a landing page that doesn’t fit the search intent and converting some of the traffic at the same time.Also, most Udemy search ads mention ChatGPT as one of the key aspects of the course. This way, the company makes itself related to the latest trend.&nbsp;<h3>MasterClass</h3>Another online course company you probably know is MasterClass. The thing that makes it stand out is that the courses on the platform are led by famous people like Gordon Ramsey or Chris Hadfield. While not all online course companies can afford the fees it takes to work with world-class celebrities, you can still learn from this company’s ad campaign.Its main approach is to use targeted video ads. Most of these video ads run pretty similarly — the expert who runs the course introduces themselves and shares what the course is going to be about. MasterClass also does a remarketing campaign to <a href="https://certifier.io/blog/how-to-make-students-more-engaged" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">re-engage people</a> who have already seen their ads that present a variety of other courses.What you can take from here is that authority sells, perhaps even more than factual information about your courses. If you have a course author who can boast good experience on the topic, consider making it the main point of your advertising.Another thing to consider is the power of video ads with a narrative structure. MasterClass doesn’t try to sell the course by listing the number of hours it has or the value you can get out of it. Instead, they focus on creating an almost magical picture of the new, unexplored world you’re about to enter with this new course.If your digital products are favored by people trying to learn new fun things, not professionals upgrading their knowledge for purely materialistic reasons, this could be a good angle for advertising.<h3>Coursera</h3>Unlike MasterClass, Coursera is more tailored towards learners who are interested in improving their professional lives with online courses and is even <a href="https://certifier.io/blog/insights-certificate-issuers" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">issuing certificates</a>. Their advertising messaging reflects this, as most of their ads focus on promoting the value of the course to the career or sharing uplifting messages like this one.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_coursera_12dda89ea3.png" alt="The Coursera banner shows an uplifting message for the reader.">${{ caption-start }} Source: Coursera ${{ caption-end }}As many people who take a beginner or intermediate course in a new career field are job switchers, Coursera doesn’t just promote on LinkedIn but also on other social media platforms like Facebook. The messaging revolves around building a job-ready skillset and preparing for a new career.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_meta_f49d8b7e24.png" alt="An ad from Coursera that focuses on the objective value of a course.">${{ caption-start }} Source: Coursera ${{ caption-end }}If your company offers courses to job seekers, you could borrow the angle of the messages in the ad campaigns. Another good idea that you can borrow from them is sharing success stories of clients, preferably with cases of getting a new job thanks to the course.<h3>Codecademy</h3>Codecademy, as the name suggests, is a company that markets online coding courses. One of its successful ad campaigns took a different approach. Instead of presenting the benefits you can gain from enrolling, it went for attention-grabbing imagery.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_codecademy_bb7680eff1.png" alt="Codecademy’s banner ad relates to the viewer with humor and novel imagery.">${{ caption-start }} Source: Codecademy ${{ caption-end }}The whole campaign that contains several images like this paints a picture of an unsure future full of unknown challenges that only coding can tackle. Essentially, it creates a call to arms, saying the world needs you. It also features images that are sure to grab attention and provide a bit of humor.What you can add to your online course ad campaign strategies is using the appeal to a higher calling for your courses. For instance, if you offer a math course, you could make a bold claim that your nation needs bridges and knowledge of mathematics can help. That might be too unrealistic of a goal, but practical results of knowledge might be good motivation for some of your clients.<h3>Thinkific</h3>Thinkific offers a range of courses for younger learners aimed at helping with school and extracurricular activities. That’s why some of their campaigns are tied to specific times of the year, specifically,&nbsp;late summer or early autumn when most kids go to school. Seasonality of ads like this back-to-school campaign is one thing you can learn from them.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047428/ad_campiagns_for_online_courses_Certifier_blog_thinkific_cfc8c13bd6.png" alt="Thinkific PPC ad presents a back-to-school discount.">${{ caption-start }} Source: Thinkific ${{ caption-end }}Another one is matching the ad to the landing page right. In advertising, the ad itself only draws the attention of the user. It’s the landing page that influences the final decision to make a purchase.Thinkific does everything by the book on the landing page tied to this ad — a quick way to covert at the very top of the page, creates a fear of missing out, and highlights the savings a client would get by grabbing the deal.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_thinkific_lp_303571b19f.png" alt="Thinkific landing page shows best practices of landing page design.">${{ caption-start }} Source: Thinkific ${{ caption-end }}<h2>Conclusion { Conclusion }</h2>Promoting online courses with ad campaigns is a marketing technique that every business should get into. The most important thing for success is to come to the table with an understanding of your customers and how your product can best serve them.Take inspiration from the examples of the best online course marketing campaigns, get creative with the messaging, and analyze the results to optimize the campaign.

Running an advertising campaign is an essential part of promoting online courses. Learn how to do that from five examples from the best companies in the field.

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Examples of Effective Ad Campaigns for Online Courses | Certifier

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Examples of Effective Ad Campaigns for Online Courses

Do you want to make your certification program but don’t know where to start? It's a lot to cover, but this guide will get you started.Our aim is to equip you with the industry expert knowledge and tools needed to create a certification program that stands out. Let's begin this journey together and transform the baseline skills and experience into a valuable learning opportunity for others!<h2>What is a certification program? { What is a certification program? }</h2>The certification program is a course that ends with a certificate that proves a certain skill, qualification, or professional area. To get this, its participants usually have to pass a test or complete a special class. Sometimes, they might need to keep learning or retake the test after a while to demonstrate that they remain competent.<img src="https://res.cloudinary.com/certifier/image/upload/v1706732453/how_to_create_a_certification_program_Certifier_blog_what_is_a_certification_program_e5915cae64.png" alt="The certificate that ends the certification program."><h2>Benefits of a certification program&nbsp;{ Benefits }</h2>Whether you are an individual who decides to learn something new or a company that organizes a <a href="https://certifier.io/blog/create-your-own-diploma-11-best-practices" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">new certification course</a> for your employees, everyone can benefit from online certification programs (or in-person ones). Here are a couple of the benefits of certification training.<h3>Investing in your employees' skills</h3>For businesses, certification programs can help ensure employees have the necessary skills and foundational knowledge to do their jobs correctly. For example, any leadership role might require <a href="https://monday.com/blog/rnd/agile-project-management-certification" rel="noopener noreferrer" target="_blank">certification in the agile approach to project management</a>. Workers are the backbone of every company, so the better they are trained, the more productive and profitable a company can be. Therefore, it is essential and advantageous for companies to invest in their career skills by providing training programs.<h3>Creating an educational environment at work</h3>You can create an educational environment at your workplace by providing a training program. So, your company would be a great place to work for those willing to expand their knowledge, gain new skills, and be professional in a particular industry. Training helps employees learn new skills, stay updated on industry changes, and improve problem-solving abilities.&nbsp;<h3>Attracting high-quality employees and improving customer satisfaction</h3>You can also use both in-person and online certification programs to attract and retain high-quality employees and improve customer satisfaction. Certification also shows that employees are dedicated to their careers and are willing to invest time and effort into learning new things. So, attracting more ambitious workers is possible when they see that a company they want to apply to provides such certified courses.&nbsp;&nbsp;<h3>The sense of development for individuals</h3>For individuals, certification programs can provide a sense of accomplishment, completion, and pride and improve job prospects and earnings potential.&nbsp;If you, as an employee, are not quite sure about participating, you can ask for a free demo of a new certification course you are planning to take part in.<h2>How to create a certification program? { How to create it? }</h2>It takes special preparation to create an online certification program. A thing like this doesn't just happen overnight (at least the best ones). What makes one certification program better than another?${{ section-blue-start }}How to create a certification program? Here are the main steps you must take.${{ list-item-checkmark-blue-start }}Step 1: Identify the needs and course scope${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 2: Choose the certification course format${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 3: Set up the logistics${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 4: Pick the best certification software${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 5: Promote the course${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 6: Track the progress${{ list-item-checkmark-blue-end }}${{ section-blue-end }}<h3>Step 1: Identify the needs and course scope</h3>The first step is to develop the program content. It will include determining the objectives of the certification course and what topics you want and need to cover. Once you have a clear idea of the program's goals and scope, you can begin developing the actual content, such as course materials, test questions, and so on.Tips from experts:<ul><li>Consult with industry experts to understand the current job market and identify high-demand skills that set professionals apart.</li><li>Determine the technical skills and job-ready skills that are in high demand but not adequately covered by existing certificate programs or a college degree program and school diploma.</li><li>Develop an industry-recognized certification program that addresses these gaps and provides practical, hands-on projects.</li></ul><h3>Step 2: Choose the certification course format</h3>Consider the preferred learning styles of your target audience. Do they benefit more from interactive, hands-on learning or traditional lecture-based methods?Choose between online, offline, or blended learning formats.Online self-paced courses offer flexibility, while certification training with instructors can provide more structured learning.<h3>Step 3: Set up the logistics</h3>Determine what educational resources you need, including expert instructors, course materials, and technical support.You'll also need human resources. Hire expert instructors who are not only knowledgeable but also skilled in teaching and engaging students. Develop comprehensive individual course materials, textbooks, workbooks, and online resources.It’s also time to design the application process. Create a cloud application form that captures all necessary information about applicants (especially if you want to create your certificates based on this info).What to include in the application form for a certification program?<ul><li>Recipient’s name</li><li>Email address</li><li>Background and experience</li><li>Preferred course dates</li></ul><h3>Step 4: Pick the best certification software</h3>There’s no more need to do certificates manually. You can automate the whole process and mitigate the risk of errors – from generating certificates to their distribution.Look into a wide range of different certification software options. Compare features like user interface, scalability, data security, and cost. Test the software with a small group to ensure it meets your needs.<a href="https://certifier.io/" rel="noopener noreferrer" target="_blank" style="background-color: transparent; color: rgb(17, 85, 204);">Certifier</a> offers a range of features to make your certification process smooth and impressive.&nbsp;${{ section-cta-large-blue }}If you have a long list of participants, manually creating certificates can be time-consuming. With Certifier, you can easily send out certificates in bulk. Just prepare a CSV file with participant names and email addresses, choose a template or design your certificate, upload the list, and click send. It's that simple!<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_platform_for_creating_certification_programs_and_managing_digital_credentials_691ffb62ee.webp" alt="Certifier’s platform for creating certification programs and managing digital credentials."><h3>Step 5: Promote the course</h3>Promoting your certification course is crucial to attract the right participants and ensure its success. Craft your promotional messages to resonate with this audience, highlighting how your course will address their specific needs and goals.Use platforms like LinkedIn, Twitter, and Facebook to reach potential participants. Share engaging content like success stories, course snippets, and testimonials.Take it a step further and have larger goals in mind.Include a share button while you’re sending out the certificates. As a result, your participants will share their certificates on their social media feeds. It's an easy way to promote your certification courses through word-of-mouth. With Certifier, your participants get the recipient’s wallet view from which they can share the certificates with others (and you can track when they do!).<h3>Step 6: Track the progress</h3>Last but not least, maintaining the certification course is essential. It will involve periodically reviewing and updating the program content and monitoring compliance with the program's requirements.&nbsp;Additionally, it’s essential to ensure that certified individuals remain current in their knowledge and skills by requiring them to complete continuing education or recertification.By following these steps, you can create a certification program that benefits businesses and individuals. So, you may also find these tips helpful if you're about to start your own program or learn more about the process.<h2>Certification program – good practices { Good practices }</h2>We’ve got you covered in terms of good practices worth incorporating before and during organizing a certification program. Here are some crucial ones.<h3>Make it easy to get started</h3>It is always challenging to take the first step. So, it’s a good practice to make it as easy as possible for people to start your certification program. One way to do this is by having a clear and concise getting started guide. The guide should include a detailed description of the steps they need to follow and what resources are available to help them.<h3>Make it valuable</h3>Your certification program should be valuable to your company and the individuals who complete it. This means that you need to carefully consider what skills and knowledge are needed for someone to be successful in your industry.&nbsp;Before starting a certification program, identify the areas in which your workers need to improve, so your company and employees can benefit. Figuring it out will help you create the program by giving you hints and suggestions for enhancement.&nbsp;<h3>Make it affordable</h3>A certification program's affordability is another crucial aspect to consider. You want to ensure that your program’s price is accessible to as many people as possible.&nbsp;There are many ways to do this, such as offering discounts for early registrants or providing scholarships for those who cannot afford the program's total cost.<h3>Make it flexible</h3>Flexibility is another key consideration when creating digital courses. You want to ensure that individuals with different schedules and commitments can complete your program.One way to do this is by offering a variety of delivery methods, such as online, in-person, or self-paced options.<h3>Make it enjoyable</h3>Finally, you want to make sure that your certification program is enjoyable for those who complete it. Therefore, try to make your program engaging and interactive, for example, by incorporating games and challenges into the learning process.<h2>How can Certifier support your certification program? { How can Certifier support you? }</h2>Certifier is a {{follow-start-url=https://www.youtube.com/watch?v=hROZB6m5WVM follow-end-url}}certificate generator{{follow-end-url-tag}} for building digital credentials and would be a great asset to your certification program. It is a win-win situation for your brand as well as for participants. Receiving a digital certificate is a way to reward participants for their efforts and dedicated time. In addition, it motivates them to keep striving for more.<h3>Simple design process</h3>If you don’t have much time to create your documents from the ground up, use Certifier’s template. There are many available so that everyone will find something suitable. Simply select the <a href="https://certifier.io/certificate-templates/scholarship" rel="noopener noreferrer" target="_blank">scholarship certificate template</a> that best fits your needs and tailor it to reflect your brand and certification program. Incorporate your company's logo. Drag &amp; drop editor allows you to customize the certificates however you want to.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_editor_for_customizing_certificate_templates_and_creating_certification_programs_6d46035f52.webp" alt="Certifier’s editor for customizing certificate templates and creating certification programs."><h3>Bulk certifications</h3>If your certification program counts many participants, manually creating digital credentials will take a lot of time. But it doesn’t have to. When you have a list of participants prepared previously in a CVS file, the process of sending documents in bulk is a piece of cake. Certifier provides dynamic attributes that automatically fill out the content with appropriate data from the spreads.If you are interested in how the attributes exactly work and how to use them, here is the article ➡️ How To Use Dynamic Attributes To Create and Send Certificates in Bulk.${{ section-cta-large-blue }}<h3>Post-course tracking</h3>Getting insights is valuable if you want to analyze certificates' performance after sending them. For example, you can see how many attendees share their documents on<a href="https://certifier.io/blog/add-certifications-to-linkedin" rel="noopener noreferrer" target="_blank"> LinkedIn</a>, Twitter, or Facebook. And monitor how many certificates are published and opened.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534528/Certifier_s_credentials_section_for_managing_exporting_and_issuing_certificates_and_badges_3821a7df03.webp" alt="Certifier’s credentials section for managing, exporting, and issuing certificates and badges."><h2>Certifier is excellent support for your certification program { Conclusion }</h2>To conclude – you can create and distribute digital credentials with Certifier and, at the same time, save a lot of time and money. <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank">Start for free </a>to figure out how to streamline your certification program. Of course, you can hire a professional to design certificates for those who completed the program. However, it may be costly. The other thing is that you will need to distribute them manually anyway.

Making a certification program may seem complicated, but it can be a breeze with the right tools. This blog post will outline the steps you need to take to create a successful certification program in 2026.

Do you wonder how to create a certification program? It may sound complicated, but following these steps will make your online certification course a snap in 2026 and beyond.

How to Create a Certification Program in 2026? | Certifier

How to Create a Certification Program? (A 2026 Guide)

Unlock your path to professional growth with our CPD certificate templates! Tailor them to your needs effortlessly. Ideal for both individuals and organizations. And the best part? They're absolutely free to download and put to use in 2026!

Get CPD certificate templates, easily customized. Perfect for professionals and organizations. 100% free to download and use.

20 CPD Certificate Templates (Best in 2026) | Certifier

20 CPD Certificate Templates to Edit in 2026

Looking for a new way to complete training programs and reward participants for their achievements? If so, meet our new workshop certificate templates for your 2026 workshops. You can use them as they are or customize them so each design looks professional and captures the essence of accomplishment.

Inspire yourself with these workshop certificate templates, which you can download and edit. Professional workshop designs at your fingertips.

15 Workshop Certificate Templates to Download in 2026 | Certifier

15 Workshop Certificate Templates to Download in 2026

Get to know the easy way to create warranty certificates that show your commitment to quality. We'll walk you through the steps with clear tips and offer free templates to get you started.

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Learn how to make good warranty certificates with our easy tips and free templates. Give customers better service and trust.

Warranty Certificates: Tips, Inspirations & Free Templates

Warranty Certificates: Best Practices, Inspirations and Free Templates

Have you ever wished there was an easier way to issue certificates? Have you ever been afraid that someone could try to copy or fake the certificates you issue?If that's your case, creating a QR code certificate can be an excellent method to secure your documents and give recipients the assurance that their certificate is valid and legitimate. This is only one of the benefits, though.In this blog post, we'll look at why QR code verification can be a game-changer for your business, what information should be included on your certificate, and how to create QR code for certificate verification in just a few simple steps.<h2>What is a QR code on certificate? { What is a certificate QR code? }</h2>A certificate QR code is a special type of barcode that can be attached to a certificate or diploma. When scanned, it will provide access to additional information related to the document, such as the issuer, date of issue, and other validation data.<h2>What is the purpose of QR code on certificate? { Benefits of a certificate CR code }</h2>Among the real gem benefits of QR code verification are as follows:${{ list-item-plus-green-start }}Document security and authentication for certificates – with a unique QR code on certificates, you can easily ensure that the documents have not been modified. It also helps you verify the authenticity of each certificate in a matter of seconds.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Easy generation – with a QR code generator like <a href="https://certifier.io/" rel="noopener noreferrer" target="_blank">Certifier</a>, unique QR codes can be created in minutes.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Improved customer satisfaction – scanning the QR codes provides customers with extra assurance that their certificates are genuine and valid.${{ list-item-plus-green-end }}<img src="https://res.cloudinary.com/certifier/image/upload/v1678986017/how_to_create_a_certificate_with_a_QR_code_Certifier_blog_qr_code_certificates_benefits_b2245d0586.png" alt="People who are scanning the QR code to see the certificate."><h2>How to create a certificate with a QR code? { How to create a QR code certificate? }</h2>Here is the step-by-step guide with the quickest and easiest way on how to put QR code in certificate. Check it out and see how simple it is!${{ section-blue-start }}How to create a QR code for certificate?${{ list-item-checkmark-blue-start }}Step 01: Generate the certificate${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 02: Create the unique QR code${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 03: Test the QR code verification${{ list-item-checkmark-blue-end }}${{ section-blue-end }}<h3>Step 01: Generate the certificate</h3>Here comes the design part, where you create the certificate itself. To make sure that your certificates look professional and stylish, use a quality certificate design program to do so. Best if it's an integrated design tool with QR code generator capabilities. Thanks to that, you don't need to use an external code generator tool (and it's also a much safer option!). The answer? Certifier certificate maker.${{ section-cta-large-yellow }}Certifier provides an easy-to-use and intuitive drag-and-drop editor that lets you create beautiful certificates in no time! Select a certificate template and see <a href="https://certifier.io/blog/8-steps-to-effective-certificate-design" rel="noopener noreferrer" target="_blank">how to design a certificate</a> with a unique QR code already attached.<img src="https://res.cloudinary.com/certifier/image/upload/v1737459308/certificate_QR_code_Certifier_blog_certificate_editor_with_built_in_QR_code_generating_4ef2926d08.png" alt="The design interface of a qr code generator displays a certificate with customizable text and options to include a unique QR code.">${{ section-blue-start }}👉🏼 Do you want to get to know more about how to create certificates in Certifier? It's pretty easy, check it out: <a href="https://certifier.io/blog/how-to-create-custom-certificates-tips-and-tricks" rel="noopener noreferrer" target="_blank" style="color: rgb(0, 102, 204); background-color: transparent;">How to Create Custom Certificates – Tips and Tricks</a>.${{ section-blue-end }}<h3>Step 02: Create the unique QR code</h3>Your certificate should include a visible and scannable QR code (for printed and digital versions). Use the QR code generator found in the left-hand panel. Here are your two options:${{ list-item-checkmark-yellow-start }}Option 01: Verification Page QR Code (Recommended). This option links each unique QR code to a digital wallet version of the certificate.${{ list-item-checkmark-yellow-end }}<img src="https://res.cloudinary.com/certifier/image/upload/v1737459463/certificate_QR_code_Certifier_blog_creating_QR_code_via_Certifier_dashboard_0b4c16b15b.png" alt="A certificate template with a prominent QR code for scanning the QR code to verify credentials and validate authenticity.">${{ section-yellow-start }}Here are the pros of the Verification Page QR code solution:${{ list-item-plus-green-start }}One-click verification: Instant, multi-language authentication.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Social media sharing &amp; PDF downloads: Enhances brand visibility and allows effortless saving and printing.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Issuer’s online links &amp; expiration preview: Direct access to your website and continuous access to the digital certificate.${{ list-item-plus-green-end }}${{ section-yellow-end }}${{ list-item-checkmark-yellow-start }}Option 02: Custom URL QR Code. Generates a unique QR code that redirects to a specific URL, such as a website or landing page. Simply select this option and input your URL.${{ list-item-checkmark-yellow-end }}<img src="https://res.cloudinary.com/certifier/image/upload/v1737459632/how_to_create_a_certificate_with_qr_code_Certifier_blog_custom_url_c803a334c9.png" alt="The interface of a qr code generator showing options for QR code verification, with a custom URL field to create a unique QR code for certificates.">${{ section-yellow-start }}⚠️ Please note: The Custom URL option is less ideal than the Verification Page. It risks becoming unscannable due to domain or server issues, potentially disrupting the recipient's experience.${{ section-yellow-end }}To activate, select the chosen option. Then, use the guidelines to place the unique QR code wherever you want. You can also change its color, size, and background color.<img src="https://res.cloudinary.com/certifier/image/upload/v1737459783/image6_52df644f55.png" alt="A zoomed-in QR code on a certificate and the process of changing its color, background and place."><h3>Step 03: Test the QR code verification</h3>After designing your certificate and adding the QR code, review the document to ensure accuracy, including the QR code's functionality. If you’re using a <a href="https://certifier.io/blog/how-to-create-and-issue-certificates-in-bulk-using-certifier" rel="noopener noreferrer" target="_blank">certificate generator</a> to create multiple certificates at once, each one will automatically contain a unique QR code.Simply scan the code with your phone to test it – a successful scan will display a yellow notification and redirect to Google, which should be replaced with your specific link.<img src="https://res.cloudinary.com/certifier/image/upload/v1737459782/file_file_b7ea8df6bd.png" alt="Scanning QR code on the certifiacte via the smartphone.">See how to verify a document by QR code in detail with this video:<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.youtube.com/embed/OiqzsNhdh2E?showinfo=0"></iframe><h2>Features of certificate QR codes { Certificate QR codes features }</h2>The modern QR code verification system is more than just a scannable image. It offers secure storage, easy accessibility, and customization options, making the experience seamless for both issuers and recipients.${{ section-blue-start }}🔐 Is a QR code proof of authenticity? Yes, a unique QR code on a certificate can serve as proof of authenticity by linking to a digital verification page that confirms the certificate's legitimacy.${{ section-blue-end }}<h3>Secure storage and verification</h3>The most important feature that you should look for in a certificate QR code generator is secure storage and QR code verification. This ensures that the codes are stored safely and securely while also allowing you to verify the authenticity of the certificates issued easily. Since they act as digital proof, each security measure is crucial here.Many open source have either very low-security protocols or no security at all, making them vulnerable to tampering. Choose a secure platform for generating and storing your certificate QR codes – unless you want to deal with potential security breaches and {{follow-start-url=https://www.forbes.com/sites/davidarmano/2022/02/16/the-future-of-fraud-how-digital-dependency-creates-infinite-opportunity-for-scammers/ follow-end-url}}forgeries{{follow-end-url-tag}}!<h3>Easy accessibility and sharing</h3>On the other hand, you should also make sure that the platform you choose is easy to use and provides a convenient way for your customers to access their QR code-based certificates. You, as an issuer, should also have access to edit and download certificates in case of issues.Your recipients should also have an option to share certificates with others securely. Certifier is a great example of <a href="https://certifier.io/blog/add-certifications-to-linkedin" rel="noopener noreferrer" target="_blank">how to add certifications on LinkedIn</a> without much effort on the recipient’s side. It’s the way to encourage recipients to spread the word about your course or training!<h3>Customization options for design and layout</h3>When you think of a single QR code, you probably think of a black-and-white pattern. While this is true, many platforms now offer customization options for the design and layout of your QR code.This means that instead of having to create electronic certificates from scratch every time, you can customize an existing template or design, saving you time and effort in the long run.Your QR code can be personalized with your own text, logos, images, and even colors. Branding it with your company’s colors and logo is a way to go if you want to {{follow-start-url=https://www.forbes.com/sites/forbescoachescouncil/2021/09/14/15-go-to-tactics-to-expand-brand-awareness/ follow-end-url}}increase brand awareness{{follow-end-url-tag}}. These customization options also mean that you can create certificates for different purposes.<h3>Validity checks and resubmission requirements</h3>QR codes play a role in authentication and validation when it comes to certificates. Allowing you to check the validity of your certificates easily helps prevent fraud, as well as ensuring that all of the information included in the certificate is accurate.Your certificates, in default, should come with a validity check and the option to resubmit them in case of any issues. This ensures that your audience is provided with valid certificates and can help you maintain a good reputation for your <a href="https://certifier.io/blog/certificates-as-a-marketing-tool-for-small-businesses-how-to-use-them" rel="noopener noreferrer" target="_blank">business</a>.<h3>Database integration for automation</h3>You might also want your platform to be able to integrate with other databases for automation. This allows you to quickly import certificates from existing databases so that you don't need to enter the information every time. While it's not something that's a must-have for most businesses, it can be helpful if you need to manage a large number of certificates.<h2>Digital certificate QR code over traditional certificates { QR code over traditional certificates }</h2>The traditional method of certificate issuance has been tried and true, but as technology advances, so do the expectations.<h3>Speed, efficiency, and cost-effectiveness in verifying credentials</h3>Let's assume that you have to issue 300 certificates to a group of students. If you are using traditional certificates, it might take you long hours (or weeks) to create and send them all out.Using a QR code, however, takes this time-consuming process down to minutes. You can quickly generate and attach the QR code to each certificate with just a few clicks. There's no need for manual distribution or verification, as the QR code can be used to provide immediate validation of the credentials via scanning the QR code.<h3>Increased security through data encryption</h3>No more worrying about the security of your certificates or diplomas. With a QR code, you can encode private information such as the date of issue and issuer name into the code, which can't be accessed without scanning it first.It goes another way, too. A QR code can be used to validate the authenticity of a certificate. When it comes to physical documents, it isn’t easy to tell if they are valid or not, but with a QR code, it’s possible to verify credentials in just seconds.<h3>Improved accessibility for all certificate holders</h3>Whereas traditional certificates are often difficult to access, a QR code offers an easy solution. It can be scanned by anyone with a mobile device and quickly provide the required information about the document to all interested parties.<h3>Easier to track and manage with digital documentation</h3>In this day and age, having digital records of everything is no longer optional. Add a unique QR code to your certificate or diploma, and you will end up creating an easy-to-track and manage digital documentation system that can be accessed from anywhere with internet access.<h3>Reduced risk of fraudulent activity</h3>Someone completed a certificate course, but the results are in doubt because it's difficult to verify if they are valid or not. With a QR code, you can reduce {{follow-start-url=https://www.collinsdictionary.com/dictionary/english/fraudulent-activity follow-end-url}}the risk of fraudulent activity{{follow-end-url-tag}} and protect your business from any potential issues caused by fake certificates. And, since it impacts your reputation too, you simply cannot afford not to do it.<h2>QR code verification: Use cases { Where to use QR codes? }</h2>There are a few industries where certificate QR codes are especially useful. Here are a few examples:${{ list-item-checkmark-blue-start }}Education: Certificates issued to students, teachers, and other professionals in education can use QR codes to ensure the authenticity of certificates: their diplomas, degrees, accreditations, etc. For example, if you run IT consultancy like <a href="https://www.computersinthecity.co.uk/" rel="noopener noreferrer" target="_blank">Computers in the City</a>, you might want to consider requiring certificates with QR codes from your potential employees.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Banking: <a href="https://www.sofi.com/banking/" rel="noopener noreferrer" target="_blank">Banks</a> and financial institutions can use QR codes to send banking information, such as deposit certificates securely.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Healthcare: Medical facilities, hospitals, and health authority companies can use QR codes to quickly provide access to medical records and health information (e.g., vaccination details, COVID-19 vaccine dose, and recovery certificate, just to name the recent examples).${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Online retailers: Online retailers often need to include delivery confirmations or identity verifications with orders. QR codes can make this process easier for both customers and businesses.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Government: Governments around the world rely on certificates as a means of identification for citizens. Using QR codes on certificates makes it easier for governments to share official documents securely.${{ list-item-checkmark-blue-end }}However, all professional services and businesses can benefit from the use of certificate QR codes.<h2>Built-in QR code generator { Conclusion }</h2>QR codes on certificates can certainly be beneficial for everyone involved: from customers to businesses.With Certifier that comes with a built-in QR code generator, it's made way easier. We have all the features you need to quickly, securely, and easily create unique QR codes on your certificates.<a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank">Create a free account</a> and combine certificate maker with a QR code generator.

See the power of QR code verification for certificates and their benefit to your business. Get to know how to create a certificate with a QR code in 2026 with Certifier in a few minutes (literally!) that is unique, secure, and automated.

See the power of QR code verification on certificates and their benefit to your business. Get to know how to create a certificate with a QR code with Certifier in 2026.

How to Create a Certificate with a QR Code in 2026? | Certifier - Built-in QR Code Generator

How to Create QR Code for Certificate in 2026?

Suppose you need to create certificates quickly, or you have to send out a lot of digital certificates for attendees who graduated from your online courses or webinars. Here's some help. Get to know three steps to create a digital certificate that meets all the requirements in 2026. All of that for free.

See how to create a digital certificate in 3 easy steps. All tips about creating certificates uncovered. It's the only guide you'll ever need in 2026.

How to Create a Digital Certificate in 2026? | Certifier

How to Create a Digital Certificate? (The 2026 Way)

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Do you know the easy way to check if a degree is real? Our guide helps schools issue degrees and certificates that are true, authentic, and, foremost, verifiable.

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Learn a simple step schools can take to confirm they issue verifiable degrees. See how Certifier keeps your certificates trustworthy and respected!

How to Verify a Degree: a Definite Guide | Certifier

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How to Verify a Degree: a Definite Guide

How do I automatically send certificates via email? What is the most efficient and agile way to send custom certificates in bulk in 2026? If these questions come to your mind, see this article to get tips and insights on how to save time and money by using reliable ways of distributing digital certificates via email messages.

How to send multiple certificates via email? Find out how to save money and time using reliable ways of distributing certificates via email.

How to Send Certificates Through Email in Bulk in 2026? | Certifier

How to Send Certificates Through Email in Bulk? 3 Ways to Do It In 2026

Find out what you need to know before offering Continuing Professional Education (CPE). Learn about the types of CPE. Correctly identify the right format for your company. Lastly, see how certifications can boost your professional development program outcomes. Don’t hesitate – start reading now.

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Do you want to start offering Continuing Professional Education (CPE)? Read this article to learn everything you need to always stay on top of your CPE game.

Types of Continuing Professional Education (CPE) | Certifier

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Types of Continuing Professional Education (CPE)

Tired of complicated credential management? It doesn’t have to be that way! We welcome you to our curated list of the top digital credential management software solutions that can transform your credentialing process in 2026. Explore our top picks and learn how the right software can make credential management effortless.

Digital credential management software is the answer to your certification woes. Who says managing credentials has to be hard? Here’s the toolbox filled to the brim with top tools in 2026.

14 Top Digital Credential Management Software for 2026 | Certifier

The Toolbox: 14 Top Digital Credential Management Software in 2026

<h2>Boost credential security with Role-Based Access 🔐 { Boost credential security with Role-Based Access }</h2>Great news from the Certifier team: we've just launched&nbsp;Role-Based Access!&nbsp;Now, you can assign specific roles to your team members, ensuring proper access levels&nbsp;for effective collaboration and enhanced security.Wondering what user roles does Certifier offer? Keep reading to find out!<h2>How are Certifier roles structured? { How are Certifier roles structured? }</h2>In Certifier, user roles are structured as hierarchical access levels, where each subsequent role encompasses the permissions of the preceding one. This design ensures a seamless escalation of access and responsibilities, allowing for a clear and efficient delegation of tasks within the platform. As you progress from the Designer to the Admin role, each role not only retains the capabilities of the previous level but also gains additional permissions, providing broader control and functionality to effectively manage various aspects of digital credentialing.<h2>Detailed description of Certifier user roles { Detailed description of Certifier user roles }</h2>The invited team members can be assigned one of the 4 available roles: Designer, Draft Credential Manager, Credential Manager, and Admin.<h3>Designer 🎨</h3>The Designer role is tailored for handling all design-related tasks within Certifier, providing access to essential tabs and actions:<ul><li>Creating, updating, and deleting designs for certificates and badges.</li><li>Creating, updating, and deleting email templates.</li><li>Setting up the Issuer’s section, which is part of the Premium Branding add-on.</li></ul>Designers do not have access to the Credentials, and Groups tabs and to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Draft Credential Manager 📄</h3>This role should be assigned to the individuals responsible for setting up credentials before the actual issuance, ensuring that all details are accurate and ready for the final publishing stage. This role includes all the Designer’s permissions and expands to:<ul><li>Setting up the Custom Sender Details section.</li><li>Creating, viewing, updating, and deleting groups.</li><li>Creating, viewing, updating, and deleting draft credentials only.</li></ul>Draft credential managers do not have access to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Credential Manager 📨</h3>The Credential Manager role should be assigned to the individuals who are responsible for the full spectrum of the credentialing process, from initial setup to the crucial step of publishing. This role includes all the functionalities of a Credential Draft Manager, with additional key permissions that enable the actual issuance of credentials. These expanded capabilities include:<ul><li>Publishing credentials, transitioning them from draft to live status.</li><li>Viewing and exporting analytics.</li><li>Comprehensive management tools for issued credentials, including resending, updating, deleting, and exporting them.</li></ul>Credential managers do not have access to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Admin 💼</h3>The Admin role is the most comprehensive within Certifier, suitable for individuals who manage not only the credentialing process but also the broader administrative aspects of the platform. This role encompasses all the functionalities of a Credential Manager, with additional permissions that align closely with those of the account owner. Key capabilities of the Admin role include:<ul><li>Setting up the Custom Sender Details section.</li><li>Creating, updating, and managing the Subscription (including the ability to cancel).</li><li>Configuring a Custom Domain.</li><li>Generating Access Tokens.</li><li>Inviting and managing Team Members.</li></ul>Admins do not have access to workspace management and cannot delete the organization’s account.<h2>Make your credentialing even more secure with Certifier { Conclusion }</h2>With Role-Based Access, organizations now have a powerful tool to not only streamline their credentialing processes but also significantly boost security and efficiency. By assigning specific roles to team members, you ensure that every individual has access to the tools and information necessary for their tasks, and nothing beyond. This not only minimizes the risk of unauthorized access but also simplifies the management of digital credentials.&nbsp;

Discover how Certifier's newly launched Role-Based Access can enhance your team's collaboration and credential security. 

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Discover how Certifier's newly launched Role-Based Access can enhance your team's collaboration and credential security.

What's New at Certifier? Introducing Role-Based Access for Enhanced Certification Security

What's New at Certifier? Role-Based Access for Enhanced Credentialing Security

Badgr didn’t just disappear overnight. It went through acquisitions, rebrands and the phaseout of its free badge issuing. This article explains this evolution and what still works.

Get to know the answers to the most frequently asked questions regarding Badgr digital badges.

FAQs on Badgr digital badges

Badgr badges went through acquisitions, rebrands and the end of free issuing. Learn what still works today and how to choose the best alternative for your program.

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