How Certifier integrates with Mailchimp
Certifier is a third-party Mailchimp integration connected through Zapier. Zapier passes Mailchimp contact and event data to Certifier, which creates and emails a custom certificate, badge, or credential featuring the recipient’s name and achievement.
You can use Certifier’s drag-and-drop design tool to create participation and recognition badges to reward your loyal customers and partners, or issue warranty certificates for new orders. Next, you map contact and event information from Mailchimp to Certifier’s dynamic fields, and the automation is ready.
Certifier and Mailchimp workflow
Available workflows (2)
Mailchimp subscriber added > Issue with Certifier
Mailchimp order created > Issue with Certifier
Setup steps
- 1
Create a new Zap and choose Mailchimp as the trigger app.
- 2
Select a trigger for which to issue a certificate or badge, like New Subscriber or New Order.
- 3
Connect your Mailchimp account to Zapier to grant access to data.
- 4
Add Certifier as the action app, choose Issue Credential as the action event, and connect your account.
- 5
Map the recipient name, email, issue date, and custom fields.
- 6
Test the workflow with a sample recipient and event; confirm that it retrieves the necessary data before publishing.
Key benefits
White-label credentials
You can personalize hundreds of free templates with your brand’s logos, fonts, or colors and host certificates on your domain.
Flexible lifecycle
Certifier lets you schedule delivery dates and certificate expiry for time-sensitive campaigns and warranty periods.
Multi-app compatibility
The app integrates natively with HubSpot and Salesforce, and connects to ecommerce platforms like Shopify via Zapier.
Is this integration right for you?
Marketing teams
Issue recognition certificates to selected clients to boost engagement, then track downloads to measure campaign reach.
Ecommerce operators
Secure warranty certificates with expiry dates and UUIDs, so your support team can easily check validity during customer claims.
Nonprofit organizations
Reward recurring donors and partners with unique participation badges, skipping repetitive design work or manual data entry.
Frequently asked questions
Yes, every Certifier plan supports the Mailchimp integration through Zapier, including the free Starter plan. However, the free plan is limited to 250 yearly credentials and basic features like customizable certificates, UUID verification, and mass issuing.
Advanced features like expirable credentials and deep analytics require a paid plan.
Yes, Certifier features a highly intuitive, code-free visual setup through Zapier. You can automate your certificate pipeline with just a few clicks by mapping data fields and selecting trigger commands.
For smooth onboarding, Certifier also provides customer support and guided live demos.
Yes, you can easily delete any live certificate from the Recipients tab in your Certifier dashboard. This action removes the credential from the live database permanently. The link stops working right away, so the recipient won’t be able to open or view the certificate anymore.
Even after expiry, a recipient can still view the certificate through the original link. However, Certifier’s system and the verification page now display an updated "Expired" status.
You can still look up old records easily in your dashboard. Certifier can also automatically email renewal reminders—two weeks before and exactly at expiration—to bring recipients back to explore new offers.
Certifier safeguards recipient details using AWS-hosted infrastructure with AES-256 encryption at rest and TLS 1.2+ in transit. This jumbles all stored data and information transfers, making them unreadable to unauthorized third parties.
Certifier also follows GDPR requirements for processing personal data, helping organizations handle EU recipient information under established rules for privacy, security, and individual data rights.
