How Certifier integrates with HubSpot
Certifier connects directly to HubSpot and issues credentials based on two triggers: a contact's property changing, for example a learning status switching to "Course Completed", or a new contact being added to a list.
When the chosen action occurs, Certifier pulls the contact's name, email, and any custom attributes the template uses from HubSpot and automatically sends personalized credentials to their inbox. Set up the automation once and never come back to manual credentialing again.
Certifier and HubSpot workflows
Available workflows (2)
Contact property changed > Issue credential with Certifier
Contact added to list > Issue credential with Certifier
Setup steps
- 1
In Certifier, create and publish the credential template you want to issue.
- 2
Go to the Integrations tab, open CRMs, and choose the native HubSpot integration.
- 3
Pick your trigger event: a contact property change, or a contact added to a list.
- 4
Connect your HubSpot account over OAuth and authorize access.
- 5
Set the Certifier Issue Credential action and map the contact's name and email to your template.
- 6
Test, then activate.
Resources and manuals
Key benefits
Auto-issuance straight from HubSpot
When a contact property changes or a contact joins a list, Certifier issues and delivers the credential automatically with no extra subscriptions or workarounds.
Verifiable credentials
Every credential Certifier issues has a unique ID and verification link, so recipients and anyone they share it with can confirm it is authentic at a glance.
Quick and simple setup
Pick your HubSpot trigger, connect your account, and configure the Certifier action, all done in under 10 minutes.
Is this integration right for you?
Use HubSpot if you want credentials issued automatically, without tracking recipients or sending each certificate manually.
Membership & community programs
Issue a fresh credential each time a member's tier moves up in HubSpot, ready for them to add to LinkedIn.
Customer education & onboarding
When a contact's status changes to course-completed or onboarded, Certifier issues and sends their certificate automatically.
Event & program teams
Add attendees to a HubSpot list, and Certifier credentials each one as they join, so every new cohort is recognized without a manual batch to prepare.
