How Certifier integrates with HubSpot
Certifier connects directly to HubSpot and issues credentials based on two triggers: a contact's property changing, for example a learning status switching to "Course Completed", or a new contact being added to a list.
When the chosen action occurs, Certifier pulls the contact's name, email, and any custom attributes the template uses from HubSpot and automatically sends personalized credentials to their inbox. Set up the automation once and never come back to manual credentialing again.
Certifier and HubSpot workflows
Available workflows (2)
Contact property changed > Issue credential with Certifier
Contact added to list > Issue credential with Certifier
Setup steps
- 1
In Certifier, create and publish the credential template you want to issue.
- 2
Go to the Integrations tab, open CRMs, and choose the native HubSpot integration.
- 3
Pick your trigger event: a contact property change, or a contact added to a list.
- 4
Connect your HubSpot account over OAuth and authorize access.
- 5
Set the Certifier Issue Credential action and map the contact's name and email to your template.
- 6
Test, then activate.
Resources and manuals
Key benefits
Auto-issuance straight from HubSpot
When a contact property changes or a contact joins a list, Certifier issues and delivers the credential automatically with no extra subscriptions or workarounds.
Verifiable credentials
Every credential Certifier issues has a unique ID and verification link, so recipients and anyone they share it with can confirm it is authentic at a glance.
Quick and simple setup
Pick your HubSpot trigger, connect your account, and configure the Certifier action, all done in under 10 minutes.
Is this integration right for you?
Use HubSpot if you want credentials issued automatically, without tracking recipients or sending each certificate manually.
Membership & community programs
Issue a fresh credential each time a member's tier moves up in HubSpot, ready for them to add to LinkedIn.
Customer education & onboarding
When a contact's status changes to course-completed or onboarded, Certifier issues and sends their certificate automatically.
Event & program teams
Add attendees to a HubSpot list, and Certifier credentials each one as they join, so every new cohort is recognized without a manual batch to prepare.
Frequently asked questions
For most HubSpot credentialing, the native route is the better and cheaper option. For the two core cases, a property changing or a contact joining a list, it is simpler: free, connected over OAuth, and no extra subscription to manage. A Zapier setup is needed when your workflow has to reach beyond those two triggers or coordinate several tools at once.
Yes. The HubSpot integration is included on every Certifier plan, the free one included. Your plan only caps how many credentials you can issue in a year. It never gates access to the integration itself.
No. Each credential opens in its own recipient wallet. Recipients receive a link to this page in their inbox, and they do not need to sign up or log in to get access to their credentials. They can access their credentials whenever they like, verify them, save them as PNG or PDF, and post to their LinkedIn profile.
No. The automation only reacts to things that happen after you turn it on, never to where your contacts already stand. With the "Contact Added to List" trigger, the credential goes out at the moment a contact is added to the list. Anyone already on the list when you activate is skipped. With the "Contact Property Changed" trigger, the credential goes out when the property changes to the qualifying value. To cover people who already qualify, issue to them once when you launch, manually or with a bulk CSV import, and let the automation take it from there.
