How Certifier integrates with Intercom
Certifier connects with Intercom through connectors like Zapier, so selected events can trigger credentials automatically. Your team keeps managing customer activity in Intercom, while Certifier handles issuance once someone reaches a qualifying milestone.
Milestones could include a lead conversion triggering a welcome credential or lead tags marking achievements like onboarding or advocacy.
Once the event is recorded, the connector passes the recipient’s details to Certifier, which creates and emails a certificate, badge, or credential using your chosen design.
Certifier and Intercom workflows
Available workflows (2)
Lead converted to user > Issue certificate with Certifier
Tag added to user or lead > Issue certificate with Certifier
Setup steps
- 1
Create a new Zap with Intercom as the trigger app.
- 2
Choose a trigger event, like “Lead Converted to User” or “Tag Added to User.”
- 3
For tag-based workflows, also select the Intercom tag that marks the milestone.
- 4
Connect your Intercom account and test the trigger with a recent qualifying record.
- 5
Add Certifier as the action app, connect your account, and select “Issue Credential.”
- 6
Choose the Certifier group with your template, then map the required fields and publish the Zap.
Key benefits
Brand visibility
Branded emails and certificate pages on your domain strengthen brand presence, while analytics track views and delivery.
Lower admin workload
Automated issuing removes repetitive work and self-service pages let recipients download, share, or verify credentials independently.
Flexible credential formats
Different programs can issue distinct certificates or badges, with designs, recipient data, and settings organized in separate groups.
Is this integration right for you?
Customer education teams
Give learners proof of training with unique IDs for easy verification and one-click social sharing to boost visibility.
Success managers
Recognize onboarding, adoption, and advocacy milestones with live certificates you can update anytime.
Lifecycle marketers
Use Pathways to organize multi-stage programs and issue at key milestones, then get clear email delivery insights to track engagement.
Frequently asked questions
Any Intercom plan is compatible with Zapier and Certifier, although the additional app subscriptions change depending on your workflow needs. The basic setup runs on Zapier’s Free plan; multi-step or filtered workflows require a paid account.
Certifier’s free plan includes the integration and 250 yearly credentials. For higher volume, analytics, and advanced branding, you need a Professional plan or higher.
Yes, you can set up and test the workflow without emailing. In Zapier, select Certifier’s “Issue Credential” action, then set the “Send Credential” field to False.
This creates the credential without emailing it to the recipient, so you can check mapped names and custom fields first. Once everything looks right, you can enable issuing and delivery for the live workflow.
If a lead in Intercom has no email address, Certifier can’t issue the credential yet because both the recipient name and email are required.
You can add the email manually to the lead’s profile or collect it through Intercom’s contact-details automation. For Messenger leads, you can also require an email before a conversation starts.
Yes, you can lock this down in your template settings. Open the relevant Certifier Credential Template and turn off “Allow Duplicate Recipient Emails” under Duplicate Management.
If the same email already received a credential from this template, Certifier will quietly skip the duplicate.
There’s no “revoke” option inside Certifier, but you can delete or expire a credential anytime. To remove it, open “Credentials,” select the certificate or badge, and click “Delete.” This is permanent and revokes recipient access.
To set it as expired, click “View,” change the “Expiration date” under “Information,” and save. The page stays live but shows an expired status.
If a certificate delivery email bounces, you can fix the issue and resend it without reissuing the credential. Certifier will flag the failed delivery in the “Credentials” tab and show you why it happened.
Find the issued credential in the “Status” column, then hover over or click the orange email icon to see the exact reason.