Create LinkedIn digital badges with ease

How to create LinkedIn badges and keep track of their shares?

Discover how to easily create LinkedIn badges and always keep track of their shares with Certifier. This detailed guide walks you through the process step-by-step, all so that you can customize badge details and monitor sharing activity in just a few clicks. Learn how to create personalized designs, track sharing metrics, and engage with badge recipients effectively. With Certifier, badge creation and share tracking on LinkedIn become simple and straightforward – as it should be!

Step 1: Sign up for Certifier

Kick off by signing up for Certifier, where you can take advantage of our free package. This not only allows you to generate over 250 badges but also gives you access to the LinkedIn badges feature, a vast library of digital badges, and a multitude of functions that meet most needs.

Simply click on the “Get started” button to begin. The registration process is quick and free – it only requires just a few seconds of your time. Once completed, proceed directly to the Designs section. It’s easily accessible from the top panel of your dashboard.

Step 2: Create your badge design

Now, it’s time to create your badge design with Certifier. It’s simple and intuitive – have a look yourself.

Begin by selecting a template that suits your style. Certifier provides a number of badge templates for different purposes. Among the badge collection, you’ll find even graded versions – those are suitable if your course has multiple levels. Pick the one you like the most to start working on it.

Then, easily edit your badge by adding or removing elements such as ribbons, icons, and others. Don’t be afraid to experiment with different colors. Also, don't hesitate to switch up the base design until it perfectly aligns with your vision. If you want to, you can create a badge completely from scratch. The Certifier design builder provides all the elements needed, so it’s convenient for you.

With Certifier's user-friendly interface, crafting a personalized badge that stands out has never been easier. You can drag and drop elements until you’re 100% satisfied with the results. Pretty cool, isn’t it?

Step 3: Generate your badges

Once you click the Create Badge Design button, you can upload a spreadsheet containing recipient data. With this simple action, Certifier can produce hundreds of badges in one go – just like that. Two pieces of information are all you need – the recipient's email address and their name. Sounds simple?

You have two options to send Certifier the necessary data:

• upload recipients’ data manually

• pull the data from the spreadsheet with recipients’ details (you can, e.g., download them from the CRM system you already use or just create your own)

Following this, the tool automatically organizes the badges into a Group which settings you can change later on.

Step 4: Go to the Groups tab and tweak the settings for LinkedIn sharing

In this step, we give you the option to tailor your LinkedIn badge sharing criteria. To do that, navigate to the Groups tab and adjust the settings for LinkedIn sharing. Within the Groups tab, you can access advanced settings to fine-tune the recipient's wallet that focuses specifically on LinkedIn credentials (see the Bonus section below). 

To give you one example, you can deactivate all other options, such as downloading certificates as PDFs or sharing them on other social media platforms.

Simply go to Advanced Settings > Recipient Permissions to make these adjustments. 

As a bonus, soon Certifier will also offer the option to customize the text of the LinkedIn post so your recipients can quickly share badges without worrying about what to write. Sometimes, a badge recipient might be unsure of what to write. This is where Certifier steps in to help with the option to set up ready notes. Very convenient, wouldn’t you agree?

Now, it’s all set to publish the certificates and send them to recipients’ emails. Go to the Credentials tab, choose participants, and click the “Publish” button.

Step 5: Keep track of how many shares you receive

In the Credentials tab or through Analytics, you can check how many individuals have shared the badges you gave them. Icons placed next to each name allow a swift view of the status and who has shared them on LinkedIn. This feature lets you promptly assess the reach and engagement of your certifications. Thanks to that, you can understand their impact effectively.

Bonus: How does your recipient see the badge?

Recipients will find their badges waiting in their inboxes. The default email template looks like in the example, but you can customize it to your needs in the Certifier tool.

The email will be accompanied by a link to what we call – the recipient’s wallet. The ready recipient’s wallet, focused on LinkedIn, looks like this:

Please note: The recipient’s wallet is the recipient’s command center. From there, they can report any typos and mistakes or keep track of the expiration date. What’s more, its viewers can verify the badge or check and visit the issuer’s website.

By clicking the “Share Your Award” button, the recipients have the option to share their credential ID to LinkedIn directly as a LinkedIn post. Alternatively, they can click “Add to LinkedIn Profile” to add the LinkedIn badge within the Licences & Certifications section. Certifier makes it super easy, as the tool automatically fills out the necessary data, like credential ID or credential URL.

That’s all! Certifier makes creating LinkedIn badges easy, doesn't it? Go on to see more of what Certifier has to offer – you will be surprised how awesome our solution is.