What Is a Digital Badge and How Is It Used?

Today, almost everything can be shared online in seconds. From funny dog videos to groundbreaking research, the Internet has become a global platform for showing achievements.

But what if the accomplishment wasn't a hilarious dog that became viral? What if it was mastering a new coding language or completing a challenging online course?

It's time for the digital badge – instantly shared and easily verified, proving skills and dedication to the online world.

So, what are digital badges, how exactly do these badges work, and can they truly boost the learning journey or career path? Let's uncover the mystery behind the digital badges meaning.

What is a digital badge?

A digital badge is a modern way to showcase achievements and skills. They’re graphical evidence of accomplishment in a specific field or area of expertise. They can be created, managed, verified, and sent online.

Think of them as the digital equivalent of the badges you earned in scouts camps or video games but for the professional milestones. They are not just pretty graphics – digital badges carry detailed information about what the recipient did to earn them.

The anatomy of a digital badge

The effective digital credential badges recognize achievement and skill through a few key elements. The following are the most significant signs that you are dealing with professional digital badge examples.

Visual badge design. The visual badge icon is the most recognizable part of a digital badge. It's essentially the badge’s image and serves as a visual representation of the achievement. This icon is designed to catch the eye and convey a purpose.

Metadata. It’s the detailed information embedded within the digital badge like the date when the badge was issued, the requirements for earning the certificate, and proof that the learner met the requirements. This data gives context and value to the credential. If applicable, the digital badge can have a badge expiration date that shows how long it's valid. Some badges, especially those related to certifications that need regular updates, might expire after a certain period and need to be renewed through additional training.

Verification. It’s a crucial feature that sets digital badges apart from traditional credentials. Each digital badge includes a clickable link that allows others to verify its authenticity. When clicked, this link takes the viewer to a webpage (i.e. credential URL) that provides all the details about the badge.

Where are digital badges stored?

Digital badges are stored in what’s known as a digital wallet. This is like a virtual filing cabinet where the badge (and optionally - certificate) are kept safe and organized. Instead of having paper certificates that can get lost or forged, the recipient gets access to a secure online space from which they can download, share, or verify the credentials.

01 Company’s logo: Digital badge issuers can upload their logo to create a professional and branded experience for the recipients.

02 Sharing buttons: Integrated buttons make it easy to share digital badges on social media like LinkedIn, Facebook, and Twitter with a single click. It’s also possible to generate a badge sharing link to the digital badge or download the credential to PDF (all the options, like the main CTA, can be changed within the issuer dashboard).

03 Typo or mistake reporting: Recipient can easily report a problem with the credential. They need to click the Contact Issuer button, then the issuer can manage the inquiry from the dashboard (badges won't need to be sent again after changes, they'll be updated automatically).

04 Credential verification: Clicking on the verification button triggers the pop-up window in which the user can see the interactive progress bar with details that determine whether the credential is valid. Scroll down to learn more.

05 Verified issuer status: The “Verified” badge next to the issuer logo indicates that the organization was checked by the Certifier team and is an authenticated credential issuer. It’s the way to build a reliable image among stakeholders.

06 Links to websites: The digital wallet can contain links to relevant websites that provide additional context and resources related to the credential.

07 Skills: Skill tags highlight the specific competencies and knowledge areas the recipient mastered. The visitor gets a quick idea of what the recipient received from earning the digital badge.

08 Additional documentation: To provide more depth, the issuer can attach extra PDF documents to the badges, such as project reports or additional materials, e.g., from the course.

09 Language settings: The wallet supports multiple languages, allowing the display of the digital badge and related information in the visitor's preferred language.

How are digital badges verified?

Verifying digital badges has made life so much easier for everyone involved. Paper certificates could get lost, damaged, or even forged, and they made it a nightmare to confirm someone’s qualifications.

But digital badges have turned the verification process into a quick and secure one.

With digital badges, you get instant verification. One click is all it takes to verify the authenticity of a badge. This not only speeds things up but also adds a layer of security since digital credentials are almost impossible to fake.

So, let's look at an example and see how it works with a certification badge website like Certifier. When the recipient earns a badge, they get an email notification with a link to the SSL-protected digital wallet. To verify the badge, anyone with access just clicks the Verify Credential button. It’s super fast and super secure.

🧐 Why digital badge verification is important? Experts estimate that 4.7 billion people hold or have held fake credentials. That’s a lot of people stretching the truth! Digital badges help cut through the fibs, making sure that what you see is what you get.

How do digital badges work?

Here’s an example of digital badge workflow to give you an overview of how the process of digital badging works.

01 Issuer creates a badge

The creation of a digital badge design starts with the issuer, such as an educational institution or course provider. Using advanced online tools, a badge can be designed quickly and efficiently.

Issuers can use templates or badge designs from scratch. Either way, a badge designer can build a recognition template once and can generate it for everyone who deserves it. They have complete control over the digital badge idea and information included in the badge.

Watch this video to learn how to create an online badge:

02 Issuer sends a badge

Once the badge is designed, the next step is for the issuer to send the badge. To make the process smooth and without hassle, the issuer can automate the distribution by uploading the recipients’ data from the spreadsheet. They can do that both ways:

Upload the data from the spreadsheet. It’s the best way to generate hundreds of badges without errors – the tool will automatically distribute them all to the appropriate emails.

Fill out each field manually. The issuer can also manually input all the recipients’ data one by one. We don’t recommend this option if you have more than three badges to issue.

03 Recipient earns a badge

To earn a badge, the recipient needs to complete certain tasks, like finishing a course, project, or specific set of criteria. Once these are met, the organization awards the badge. An email is then sent to the recipient with instructions on how to access and share their new badge.

04 Recipient shares a badge

After receiving the badge, the recipient can share it in a few different ways.

It can be added to an email signature, so it’s visible in every email sent.

They can also post it on social media sites like LinkedIn, Twitter, or Facebook to let their network know about the achievement.

The badge can be included in a digital resume to make it stand out to potential employers.

Digital badges benefits: Are digital badges worth it?

You already have a good understanding of digital versions of paper awards – what they do, what they are characterized by, and what data they contain. But why exactly are digital badges so popular?

They simply have a lot of benefits, and just using them is easy and intuitive.

Easier way to verify skills

That’s for sure – one of the biggest advantages of digital badges is how they simplify the verification of skills. These credentials provide an easy way for employers and recruiters to verify one's knowledge and expertise. They also convey all the most important information about the badge earned, such as when it was issued and by which company.

This is especially useful for recruiters who are hiring for a company and looking for qualified candidates. Instead of reading recommendations or cover letters, they can see at a glance what awards a badge recipient has and whether the skills they possess match the company's requirements.

Convenience and 24/7 access

Digital badges are incredibly convenient. They provide a quick and easy way to keep track of and store certifications online. These small files don’t take up much space and are easily accessible anytime, anywhere.

For issuers, there’s no need for technical training or printing. They can simply download the badges or create a digital portfolio to showcase all their achievements. This convenience extends to recipients who can share their badges effortlessly across various platforms so that their skills are always visible.

Attractive badge design

Of course, a digital badge image is also an attractive file that can take different forms, shapes, colors, etc. They are definitely prettier than a typical PDF file or paper-based certificate that contains text alone. They can be more traditional or surprise recipients with their appearance. They can also be tailored to the industry – an advertising agency may issue very creative projects, while banks will issue more standard ones.

🎨 Tip for the issuer: If you need some inspiration, you can check these free badge templates. They’re fully customizable – you can add and remove any elements you want. Change colors, fonts, and shapes until you find the perfect digital badge design.

Transparency and easy tracking

When recipients get their badges, the issuer can monitor how often the badge is shared and viewed, collecting vital data. This insight helps organizations understand the impact of their digital badge programs.

Digital badge platforms can track sharing, clicks, and views, providing organizations with detailed analytics as well. These analytics allow companies to generate reports, which can be used to optimize operations and improve strategies. For example, businesses can identify the status of each badge and adjust the marketing efforts accordingly.

Super fast distribution

Any digital documents, including badges, are easy to share because they can be sent with just a few clicks! It's not even a matter of minutes, but seconds to enjoy them with friends. 

Sending a badge image to its owner is usually done via email. A personalized message is sent to the relevant email address with an appropriate link to the online badge file.

The best part is that automated mailing is fully customizable to each recipient – so it won't sound robotic. Within the Certifier dashboard, you can customize the email message, the branding, and the CTA button.

Boosted brand recognition

When badge earners or certifying organizations share their digital qualifications with others (namely employers, colleagues, or licensing boards), they are essentially acting as brand ambassadors. They extend the reach of the issuing organization to a wider network.

So, for example, when it comes to digital badges for employees – when they share badges, they are also promoting the company that issued them such a credential. This can have a positive effect on increasing interest in the brand or increasing sales by buying access to courses that result in obtaining these digital awards.

Gamification and motivator factor

Badges are an easy, budget-friendly way to gamify any workplace or educational setting and encourage continuous improvement. These small but powerful credentials can significantly boost the quality of work and spark healthy competition among participants.

For issuers like employers and educators, digital badges are a simple and effective way to recognize achievements. From beginner to expert, they can create badges to mark their accomplishments. Different badge levels set clear goals, pushing recipients to keep improving.

What are the other types of digital awarding?

Credentialing ecosystems include more than digital badges. A number of alternative credentials exist to recognize an achievement, and many forms of digital proof are available to meet a variety of needs.

Digital certificates

A certificate degree verifies that a professional has gained a basic or advanced level of competence in a complex subject area. It assures employers that the person is capable of handling the challenges posed by the job duties. Certificate badge must be renewed periodically to complete continuing education units. 

Digital diplomas

Digital diplomas are the online version of traditional diplomas awarded by educational institutions. They carry the same weight and recognition as their paper counterparts but offer the added benefits of easy distribution and verifiable degree.

The main difference between getting a credential and getting a badge is that the recipient has to take a final exam to earn it, which requires more study and commitment than getting a badge. In order to take it, they must meet certain requirements provided in long learning programs – a specific level of education and experience.

Blockchain credentials

Blockchain credentials use blockchain technology to create tamper-proof digital awards. The credentials are stored on a blockchain, which ensures their authenticity and preventing from fraud. This method is increasingly popular for high-stakes certifications and degrees.

Open badges

Open badges are a type of online badge that adheres to the Open Badges standard. They contain detailed metadata about the skills and achievements they represent and are easily shareable across various platforms. Open badges can be issued by schools, universities, companies, and organizations to recognize learning and professional development.

👋 Credly or Certifier – which one is better? Read more about what is Credly and decide which tool suits you best.

Micro-credentials

Micro-credentials represent smaller, specific achievements within a broader field. They can be stacked to build comprehensive qualifications. These credentials are ideal for recognizing short courses, skill-specific training, and professional development milestones.

Go digital with badges

Essentially, digital badges represent a person's competencies, along with a verifiable description of their knowledge and the activities through which they earned them. They are incredibly helpful for both – novice and already experienced employees. They are dynamic, verifiable, and easily shareable alternatives to traditional badges.

If you want to reward your employees or students and don't know how to do it, bet on them or other digital documents that will certify newly acquired skills. Use Certifier and create your own digital badges in minutes!