Bet on the faster and easier way to create badges from templates. Choose Certifier.

Check Adobe Express alternative

Adobe Express is a little sweet spot. It's not so complex and doesn’t require advanced user skills like Adobe Illustrator, but it still is an Adobe tool. It is suitable for fast designs and graphics needed “ASAP.”So it's no wonder you thought of creating digital badges for learners there. (Pst! We know better options, though).But if you decide to stick with Adobe, we won't leave you alone. Here are detailed learning paths on how to make professional digital badges with Adobe Express.<h2>What about the Adobe Badges alternative? { Adobe Express alternative }</h2>Let’s be honest. Adobe Express is not a <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank">badge maker</a> (and doesn’t provide templates for them either). You can make something from it, but it ends up being just a simple design. And what if you could create, generate, and send badges to participants so the whole badge certification process takes place within the same platform?It’s already possible with non-Adobe apps. Certifier is an intuitive badge maker that provides hundreds of <a href="https://certifier.io/badge-templates" rel="noopener noreferrer" target="_blank">free badge templates</a>. What’s more, you can pull the recipients’ data from the complete list in the spreadsheet and distribute it to their email inboxes with a click. Then, you can download all badges in zip format (or PDF format).Then what, do you give it a chance?${{ section-cta-large-yellow }}<h2>Step 1: Sign up to Adobe Express { Step 1: Sign up to Adobe Express }</h2>First, create an <a href="https://www.adobe.com/express/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Adobe Express</a> account. Adobe offers various sign-up options: email address, Google account, Facebook, or Apple ID. Choose the one that's most convenient for you.After submitting your information, Adobe Express may ask you to verify your email address. Head over to your email inbox and click on the verification link.&nbsp;With your account now set up and verified, you can begin to create a digital badge.Choose the custom size option to start creating badges concept.<h3>What size should a digital badge be?</h3>Badges with 400 x 400 pixels are the most popular ones. This size allows for good visibility without taking up much space, and it’s also compatible with all the most common platforms, like LinkedIn.${{ section-yellow-start }}Tip! Encourage recipients to add a badge to their social media accounts. Such a badge not only highlights skills but also sets the recipient apart in a competitive job market and makes their achievements clearly visible to potential employers or clients. And it works to your advantage too!${{ section-yellow-end }}<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_custom_design_9e4bfd4f2e.png" alt="Creating a custom design in Adobe Express to create badge."><h2>Step 2: Start with a shape { Step 2: Start with a shape }</h2>The Adobe digital badge must have a base. On the left-hand side, find and click on the Elements. Look for the “shapes” button. Click on the generic element to add it to your project.Resize it to fill the desired space on your badge and adjust its color to your branding. We chose a blue badge as a Certifier colors.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334285/how_to_make_adobe_badges_Certifier_blog_base_3e918a5d32.png" alt="Adding base to start creating badge design.">${{ section-yellow-start }}Please note: Most of the component design are premium ones, if you want to use the free Adobe version, look for the badge elements without the crown icon.${{ section-yellow-end }}<h2>Step 3: Add layers and colors { Step 3: Add layers and colors }</h2>Duplicate the digital certification badge shape you added to create a layered effect. Select the shape and copy it. Make the new shape slightly bigger to differentiate it from the original.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334287/how_to_make_adobe_badges_Certifier_blog_layers_313fb58dfe.png" alt="Making layers and shades on the Adobe badge.">To change the color of the new shape, go to the left-hand side and click on the “Fill” color block. Choose a darker shade or complementary color to create a high-contrast visual design. Additionally, we reduced the borders to 0.<h2>Step 4: Add text and details { Step 4: Add text and details }</h2>Consider adding a ribbon across the badge for additional details or labels. They help clarify the badge's purpose. Look for them in the elements section. Choose design attributes and type "ribbon" into the search bar.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334289/how_to_make_adobe_badges_Certifier_blog_ribbon_e78f350caf.png" alt="Adding ribbon to the badge in Adobe Express.">As it’s the image, we can’t change the ribbon color.&nbsp;Let's write something on the badge now. Use the text tool. Choose Text from the toolbox and press the “Add your text” button. Keep the title brief and concise. Focus on demand skill representation and learning achievement.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334289/how_to_make_adobe_badges_Certifier_blog_text_f10ee0b8c3.png" alt="Adding text to the badge design in Adobe Express.">Customize the text style, size, and color to ensure it stands out and complements your badge design.${{ section-blue-start }}Do you prefer to work on <a href="https://certifier.io/blog/free-digital-badge-templates" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">badge templates</a>? Go on and <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">sign up to Certifier</a> for free.${{ section-blue-end }}<h2>Step 5: Incorporate graphics { Step 5: Incorporate graphics }</h2>Remember to add the company's logo to make your badge image more professional and recognizable. Go to the Media tab and choose the “upload from device” option.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334290/how_to_make_adobe_badges_Certifier_blog_logo_ba3ac0f20b.png" alt="Adding the company's logo to the Adobe Express.">To add a unique touch, add graphics that match the theme of your badge. Go to the "Icons" section again and use the search function to find a suitable icon (e.g., search for "stars"). Select an icon, then adjust its size, placement, and color to fit your badge design seamlessly.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_icons_85b2b733c3.png" alt="Adding badge icons to the final badge design in Adobe."><h2>Step 6: Remove the background { Step 6: Remove the background }</h2>Once you’re satisfied with your badge design, you can remove the white background. Transparent backgrounds make badges versatile and suitable for various purposes. Click on the background color at the top and choose “No fill.”<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_background_29660439ba.png" alt="Removing the background in the badge design in Adobe Express tool."><h2>Step 7: Download badge { Step 7: Download badge }</h2>Click the download button at the top right corner.Select "PNG" as the file format with a transparent background. You can also share the link to your project.<img src="https://res.cloudinary.com/certifier/image/upload/v1710334286/how_to_make_adobe_badges_Certifier_blog_download_e7146e13ba.png" alt="Downloading the ready adobe badge design in Adobe Express.">Good job! You are ready to display your individual badge!Once you've mastered the art of badge design with Adobe Express, the possibilities are endless. Add it to your email signature or share it on social media to showcase your skills and achievements. It’s a simple step that can significantly boost your visibility and credibility as an expert in your field.<h2>Say yes to the Certifier badge maker { Conclusion }</h2>The process of creating Adobe digital badges is not as straightforward as it may seem. Many steps are involved, which makes it longer than necessary. It also doesn't provide any additional digital credentialing services, like distribution.Why not try a better and faster digital badging platform? Check out Certifier and learn {{follow-start-url=https://www.youtube.com/watch?v=IDm7X_i5qkE follow-end-url}}how to create digital badges{{follow-end-url-tag}} from fully customizable templates. It's a snappy digital experience.&nbsp;And if you need digital certificates, <a href="https://certifier.io/digital-badges" rel="noopener noreferrer" target="_blank">Certifier</a> takes care of them as well! (No depth skills are needed!)

This quick guide will show you how to make Adobe badges with the Adobe Express tool. From scratch to professional-looking badges. No advanced skills are needed. Promise!

Adobe Creative Cloud Express tutorial on how to create badges.

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Quick guide with detailed steps on how to make Adobe badges with the Adobe Express tool. Tips and screenshots included.

How to Make Badges with Adobe Express? | Certifier

Don’t fight with Adobe Express and choose Certifier - dedicated tool for badges.

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How to Make Badges with Adobe Express?

There are many certificate apps that can help you create certificates, but not all of them are worth your time. Take a look at our curated list of free certificate generators. PS. A spotlight shines on Certifier!

Make your certification life easier with the certificate maker app. Check our top certificate maker list and pick your tool!

8 Best Free Certificate Maker Apps | Certifier

8 Best Free Certificate Maker Apps to Create Certificates

See if Credly is worth it? Is the price that high to break the bank? Is Credly free? Explore alternatives that will be worth considering in 2025.

See Credly pricing. Will it break the bank? Explore alternatives that will be worth considering in 2025. Comparison table included.

Credly Pricing: Worth in 2025? [+8 Alternatives] | Certifier

Credly Pricing: Is Credly Worth It in 2025? (+ 8 Alternatives and Comparison Table)

Bulk certificate generation is a no-code process similar to creating just one PDF certificate in Canva. This guide will show you how to auto generate certificate from an Excel sheet or Google Sheets with different variables and send them out immediately.Keep reading to find out two ways to auto-generate certificates from Excel and Google Sheets.<h2>But first, how to generate certificates in 5 minutes?</h2>Creating a certificate might seem a tedious task at first. But trust us – with Certifier – a certificate generator from Excel, you can create, send, and manage verifiable certificates in one place. Certifier is your hub for professional and efficient certificate management.
<a href="https://certifier.io" rel="noopener noreferrer" target="_blank">Use Certifier now</a> to drive your learning programs, courses, webinars, and events. With our fully-automated certificates workflow, you can finally focus on what matters most – your business growth.
${{ section-cta-small-blue }}<h2>From Google Sheets or Excel to certificate generation</h2>An automatic certificate generator using Excel is useful to award webinar participants, praise conference attendees, or students upon course completion. Generating a large number of certificates in bulk with only a list of names and then sending them to recipients may seem like a hard task. However, in fact, it is a simple process. There are several proven ways to create certificate from Excel data. Let’s learn more about them.
<h3>Method 01: Certificate generator from Excel + Certifier</h3>This easy process takes minutes to complete. You need to prepare a list with recipient names, emails, and other values in a spreadsheet (MS Excel or Google Sheets). Once done, use professional software to auto-generate certificates from Excel like Certifier.
Here's the video that shows you how:<iframe class="ql-video" frameborder="0" allowfullscreen="true" src="https://www.youtube.com/embed/fnH3WDKdgrg?showinfo=0"></iframe><h3>Method 02: Bulk certificate generator + Word + some email sender</h3>How to auto-generate certificate from Google Sheet or Excel with this method? It’s also a free, but semi-manual, amateur way to generate certificates from Excel. These tools are not designed for professional certificate issuing, but you can use them if they meet your certification needs. Read the step-by-step tutorial for this method <a href="https://certifier.io/blog/how-to-create-certificates-from-google-sheets-and-excel##3-use-excel-+-word" rel="noopener noreferrer" target="_blank">below</a>. 
<h2>How to prepare a spreadsheet with your certificate recipients? { Before you start: Prepare spreadsheet }</h2>First things first, it's time to prepare a list in MS Excel, Google Sheets, or another tool.You'll need to add information like recipients’ names and email addresses. Your spreadsheet can include advanced recipients' information like grade, teacher name, number of hours, and issue date.&nbsp;<h3>01 Download all the necessary data</h3>As a rule, you already have recipients’ information in your LMS, CRM, or video-conference tool like Zoom. Download it in CSV or XML format.<h3>02 Open your draft data in Google Sheets&nbsp;</h3>First, separate the columns (if needed): Data &gt; Split text to columns<img src="https://res.cloudinary.com/certifier/image/upload/v1670495525/certifier_excel_with_students_data_a0a53343f3.webp" alt="Certifier Google Sheet with students">${{ section-blue-start }}👉🏼 Read more about <a href="https://certifier.io/blog/combine-first-and-last-name-in-google-sheets" rel="noopener noreferrer" target="_blank">how to merge first and last column together</a> in Google Sheets.${{ section-blue-end }}<h3>03 Delete unnecessary columns, rows, and data</h3>Remove the unnecessary information from the spreadsheet before issuing certificates (as a rule, exported spreadsheets include a lot of information and columns). Prepare as accurate list as possible to simplify the certificate generation process.&nbsp;<h3>04 Download the completed spreadsheet in CSV (comma-separated values) format</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1670495683/certifier_download_csv_with_students_90b53ba414.webp" alt="Certifier download CSV with students for certificates">That’s it. Your spreadsheet is ready for mass certificate generation! Follow the next instruction to create and send certificates via Certifier or other tools.<h2>Method 01: How to generate certificate from Excel sheet (or Google Sheets) with Certifier (4-STEPS TUTORIAL) { Method 01: Use Excel + Certifier&nbsp;}</h2>As we mentioned at the beginning of the post, this is a free, easy, and professional way to resolve the problem of how to auto-generate certificate from Excel sheet. More than 1000 companies, educators, and organizations use Certifier to generate certificates, diplomas, and credentials for their recipients every month. Follow this instruction and be among them.
${{ section-yellow-start }}⚠️ Important: You need a prepared recipient list to get started. <a href="https://certifier.io/blog/combine-first-and-last-name-in-excel" rel="noopener noreferrer" target="_blank">Combine first and last name in Excel</a> together so that the Certifier certificate generator from Excel correctly transfers the spreadsheet data to the certificates.
${{ section-yellow-end }}Before you get into details, here's how to auto-generate certificate from Excel sheet:${{ list-item-checkmark-yellow-start }}Log in to your Certifier account or create a new one for free${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Customize the certificate's template${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Upload CSV list to auto-generate certificates${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Send bulk email to recipients${{ list-item-checkmark-yellow-end }}<h3>01 Log in to your Certifier account</h3>First, log in to your Certifier account. If you don’t have a Certifier account, register for free on a <a href="https://app.certifier.io/sign-up" rel="noopener noreferrer" target="_blank">Sign-up Page</a>. A Free plan is available forever for each registration.
<h3>02 Customize the certificate’s template or design it from scratch&nbsp;</h3>Certifier includes 1,000+ ready-to-go templates. You can use, customize, and edit them for free. Also, you can create a new design from scratch in our e-certificate generator from Excel. You can upload certificate backgrounds, frames, and elements. Make sure to customize your certificate design to match your brand identity. Choose the elements for your design: upload the logo, signatures, etc.
<img src="https://res.cloudinary.com/certifier/image/upload/v1670496098/certifier_certificate_maket_and_templates_174bb98324.webp" alt="Certificate maker and certificate templates"><h3>03 Upload CSV list to generate certificates in bulk&nbsp;</h3>At this step, you’ll need a prepared CSV file with the certificate recipients’ list. If you skipped these steps, get back to the instructions above.
In this step, you need to do the following:${{ list-item-checkmark-blue-start }}Create a group${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Upload Recipients’ List&nbsp;${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Manage columns${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Review the setup&nbsp;${{ list-item-checkmark-blue-end }}Finally, save certificates as drafts (prepare them for future sending), or move on to the next step and send generated certificates.${{ section-yellow-start }}👋 Note: At first, you may be scared about this part of the process, but don’t worry; most users complete it in less than 5 minutes. What is more, you can upload lists automatically using direct integration with your app or software via Zapier.
${{ section-yellow-end }}<h3>04 Send bulk emails with certificates to the recipients&nbsp;</h3>You're at the finish line. In this step, you need to send certificates. Click on Save and Publish Certificates.
<img src="https://res.cloudinary.com/certifier/image/upload/v1670496360/Certifier_save_and_publish_certificates_273025afb6.webp" alt="Save and Publish certificates">When you click on it, Certifier build-in mail system emails all new certificates to recipients' Inboxes. By default, our system sends emails with a basic template (without your logo, branded colors, and text). However, you can create a custom email template, set up your email as a sender, etc. If you want to customize your email templates, go to the Emails section &gt; Create Email Template.&nbsp;<img src="https://res.cloudinary.com/certifier/image/upload/v1670496465/certifier_branding_email_template_ad67a9ced1.webp" alt="Certifier branding email templates">That’s it. Your certificates are published and sent to all recipients via an online certificate generator from Excel. If you need more insights on how to generate e-certificate from Excel sheet, simply schedule a call to discuss your questions in person.
${{ section-blue-start }}👉🏼 Do you want to know how to print certificates from Excel? With Certifier help, it's possible. Check out this guide about <a href="https://certifier.io/blog/certificate-printing-how-to-prepare-design-for-print-5-steps" rel="noopener noreferrer" target="_blank">certificate printing</a>.
${{ section-blue-end }}<h2>Method 02: Generate certificates with Excel + Word and send them manually { Method 02: Use Excel + Word }</h2>Now it's time to describe an ALTERNATIVE way to send certificates in bulk – using MS Excel, MS Word, and Mail Merge. This method is more like a workaround than a professional way to create certificate from Excel data. Still, we believe it’s useful to know about the pros and cons of it. 
This method, without a professional bulk certificate generator Excel, requires a bit more time. Follow the instructions below to proceed.
<h3>01 Open Excel &amp; Word in Microsoft 365&nbsp;</h3>First, log in to your <a href="https://www.microsoft.com/en/microsoft-365/" rel="noopener noreferrer" target="_blank">Microsoft 365 account</a>. Once you're logged in, open Microsoft Excel Spreadsheet and Microsoft Word program.<h3>02 Chose certificate design from MS Word Templates Library</h3>Microsoft Word has a huge library of free DOC templates including certificate templates, you <a href="https://create.microsoft.com/en-us/templates/certificates" rel="noopener noreferrer" target="_blank">can check them here</a>. If you don't find the template that you need in the Word Templates Library, you can create your own one in MS Word from scratch or create a certificate design with our <a href="https://certifier.io/" rel="noopener noreferrer" target="_blank">certificate maker here</a>.&nbsp;<img src="https://res.cloudinary.com/certifier/image/upload/v1670496948/free_certificate_templates_66c70ea43b.webp" alt="Free Certificate Templates"> <h3>03 Merge the design, recipients spreadsheet, and Mail Merge</h3>When the template is ready, you can add the logo, text, and style that aligns with your branding. After that, add a dynamic element in MS Word, and merge the spreadsheet file in MS Excel with the recipient name. Go to Mailing &gt; Start Mail Marge &gt; Select Recipients &gt; Select the list with your prepared spreadsheet<img src="https://res.cloudinary.com/certifier/image/upload/v1670497093/certificates_with_mailmarge_32a616f1af.webp" alt="Generate certificates with MS Word Mail Merge"><h3>04 Place variables like name and others into certificate design&nbsp;</h3>Select a place on the design where you want to insert the dynamic element, e.g., the student name. In the Mailing section &gt; select the Insert Mailed Field. You should specify a column for each variable from the recipient's spreadsheet merged before.<img src="https://res.cloudinary.com/certifier/image/upload/v1670497227/place_variables_to_certificate_design_2273eecf9a.gif" alt="Place variables to certificate design"><h3>05 Generate a certificate and complete the process&nbsp;</h3>Staying in the Mailing Section, click on the Fining &amp; Merge button &gt; select All options to generate certificates from Excel.
<img src="https://res.cloudinary.com/certifier/image/upload/v1670497443/fining_and_merge_certificates_2740db525f.webp" alt="Fining and merge certificates">That’s how to make certificates from Excel in a nutshell. You have generated certificates in one MS World file. Now, you can keep them in one file, split them into multiple ones, prepare them for printing, or send them via email.
<h3>06 Send certificates via Outlook</h3>If you use the full version of Office 365 Suite, you can send a simple automated email through MS Word by selecting the button Send Email. Make sure to select Current Records so that each recipient receives only their certificate.
<h2>So, how to generate e-certificate from Google Sheet or Excel? - Pros, Tips &amp; Sum-Ups { Pros, Tips &amp; Sum-Ups }</h2>The world changes, and so do students' needs!&nbsp;The optimized certificate-issuing process is crucial for your business’s success. The best way to win engaged students or webinar visitors is to give them a good-looking professional certificate. By doing so, you will increase the value of your learning event, webinar, or masterclass.&nbsp;${{ section-yellow-start }}🚀 Remember to use professional tools like Certifier for convenient certificate generation from Excel. Certifier – free bulk certificate generator Excel or Google Sheets, includes such features as LinkedIn certificates, socia media shares, verifiable credentials, and professional designs. 
${{ section-yellow-end }}<h3>Pros of using Certifier certificate generator from Excel or Google Sheets</h3>${{ list-item-plus-green-start }}Low (or no) costs. Google Sheets (or similar spreadsheets) are completely free. Certifier bulk certificate generator Excel also provides a free plan that includes all the main features. 
${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Professional outcome. Using Certifier and Excel or Google Sheets, you can generate certificates like a professional. It’s a method proven by thousands of companies, universities, and organizations.
${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Easy start. A complete first-time setup takes from 10 to 20 minutes, including design creation and feature adoption. Further certificate generation processes will take up to 10 minutes or can be fully automated.
${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Analytics and reporting. With Certifier, you can analyze all the data about issued certificates: clicks, downloads, social media shares, etc. You can use this data to improve your marketing processes.
${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Flexibility. You can download generated certificates from Excel as a spreadsheet with unique IDs or as a .zip archive with PDF files.
${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Integrations. Using Certifier and spreadsheet tool, you can integrate all your current apps and software within one workflow and automate the issuing process. No extra hassle.
${{ list-item-plus-green-end }}<h3>Cons of using Certifier e-certificate generator from Excel</h3>${{ list-item-minus-red-start }}Certifier + spreadsheet tool method is less suitable for a single certificate or a small number of them. If you do not need to generate certificates in bulk, consider using a simple online tool like Canva. You can also create a design manually in Photoshop. After that, create separate files and manually send them to your recipients. 
${{ list-item-minus-red-end }}${{ list-item-minus-red-start }}If you need to issue a large number of certificates using Certifier + Spreadsheet (250 or more), it is necessary to upgrade to the paid version of Certifier. Package prices start from $49/month, and our customers are happy with the value/cost ratio. Still, it’s fair to mention it as a disadvantage. {{follow-start-url=https://www.g2.com/products/certifier/reviews follow-end-url}}Read the Certifier review here{{follow-end-url-tag}}.&nbsp;&nbsp;${{ list-item-minus-red-end }}

How to auto generate certificate from Google Sheet or Excel? It should be as easy as sending emails. Turns out, it is even easier! In this blog post, we will show you how to generate certificate from Excel sheet, Google Sheets, or any other spreadsheet in minutes.

Learn how to auto-generate certificate from Excel sheet or Google Sheets. It’s a simple tutorial with quick steps, powered by Certifier - certificate generator from Excel.

How to Generate Certificates from Google Sheets and Excel? | Certifier

How to Generate Certificates from Google Sheets and Excel?

Celebrating a work anniversary is a milestone that deserves recognition. Our collection of 15 work anniversary templates offers a variety of customizable options to honor the occasion. Explore these carefully crafted templates and download your favorites to make your employees feel valued and celebrated on their special day.

Cover photo to the article with free work anniversary templates.

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Download free work anniversary templates that you can use as certificates. Make your employees feel valued with unique certificate templates.

15 Work Anniversary Templates | Certifier

Tech entrepreneur. Forbes 30 Under 30 Europe. At Certifier, Sergey’s work focused on revolutionizing the way credentials, certificates, and badges are issued and managed through cutting-edge APIs and software infrastructure.

Sergey Butko

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15 Work Anniversary Templates

Do you want to make your certification program but don’t know where to start? It's a lot to cover, but this guide will get you started.Our aim is to equip you with the industry expert knowledge and tools needed to create a certification program that stands out. Let's begin this journey together and transform the baseline skills and experience into a valuable learning opportunity for others!<h2>What is a certification program? { What is a certification program? }</h2>The certification program is a course that ends with a certificate that proves a certain skill, qualification, or professional area. To get this, its participants usually have to pass a test or complete a special class. Sometimes, they might need to keep learning or retake the test after a while to demonstrate that they remain competent.<img src="https://res.cloudinary.com/certifier/image/upload/v1706732453/how_to_create_a_certification_program_Certifier_blog_what_is_a_certification_program_e5915cae64.png" alt="The certificate that ends the certification program."><h2>Benefits of a certification program&nbsp;{ Benefits }</h2>Whether you are an individual who decides to learn something new or a company that organizes a <a href="https://certifier.io/blog/create-your-own-diploma-11-best-practices" rel="noopener noreferrer" target="_blank" style="background-color: transparent;">new certification course</a> for your employees, everyone can benefit from online certification programs (or in-person ones). Here are a couple of the benefits of certification training.<h3>Investing in your employees' skills</h3>For businesses, certification programs can help ensure employees have the necessary skills and foundational knowledge to do their jobs correctly. For example, any leadership role might require <a href="https://monday.com/blog/rnd/agile-project-management-certification" rel="noopener noreferrer" target="_blank">certification in the agile approach to project management</a>. Workers are the backbone of every company, so the better they are trained, the more productive and profitable a company can be. Therefore, it is essential and advantageous for companies to invest in their career skills by providing training programs.<h3>Creating an educational environment at work</h3>You can create an educational environment at your workplace by providing a training program. So, your company would be a great place to work for those willing to expand their knowledge, gain new skills, and be professional in a particular industry. Training helps employees learn new skills, stay updated on industry changes, and improve problem-solving abilities.&nbsp;<h3>Attracting high-quality employees and improving customer satisfaction</h3>You can also use both in-person and online certification programs to attract and retain high-quality employees and improve customer satisfaction. Certification also shows that employees are dedicated to their careers and are willing to invest time and effort into learning new things. So, attracting more ambitious workers is possible when they see that a company they want to apply to provides such certified courses.&nbsp;&nbsp;<h3>The sense of development for individuals</h3>For individuals, certification programs can provide a sense of accomplishment, completion, and pride and improve job prospects and earnings potential.&nbsp;If you, as an employee, are not quite sure about participating, you can ask for a free demo of a new certification course you are planning to take part in.<h2>How to create a certification program? { How to create it? }</h2>It takes special preparation to create an online certification program. A thing like this doesn't just happen overnight (at least the best ones). What makes one certification program better than another?${{ section-blue-start }}How to create a certification program? Here are the main steps you must take.${{ list-item-checkmark-blue-start }}Step 1: Identify the needs and course scope${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 2: Choose the certification course format${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 3: Set up the logistics${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 4: Pick the best certification software${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 5: Promote the course${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Step 6: Track the progress${{ list-item-checkmark-blue-end }}${{ section-blue-end }}<h3>Step 1: Identify the needs and course scope</h3>The first step is to develop the program content. It will include determining the objectives of the certification course and what topics you want and need to cover. Once you have a clear idea of the program's goals and scope, you can begin developing the actual content, such as course materials, test questions, and so on.Tips from experts:<ul><li>Consult with industry experts to understand the current job market and identify high-demand skills that set professionals apart.</li><li>Determine the technical skills and job-ready skills that are in high demand but not adequately covered by existing certificate programs or a college degree program and school diploma.</li><li>Develop an industry-recognized certification program that addresses these gaps and provides practical, hands-on projects.</li></ul><h3>Step 2: Choose the certification course format</h3>Consider the preferred learning styles of your target audience. Do they benefit more from interactive, hands-on learning or traditional lecture-based methods?Choose between online, offline, or blended learning formats.Online self-paced courses offer flexibility, while certification training with instructors can provide more structured learning.<h3>Step 3: Set up the logistics</h3>Determine what educational resources you need, including expert instructors, course materials, and technical support.You'll also need human resources. Hire expert instructors who are not only knowledgeable but also skilled in teaching and engaging students. Develop comprehensive individual course materials, textbooks, workbooks, and online resources.It’s also time to design the application process. Create a cloud application form that captures all necessary information about applicants (especially if you want to create your certificates based on this info).What to include in the application form for a certification program?<ul><li>Recipient’s name</li><li>Email address</li><li>Background and experience</li><li>Preferred course dates</li></ul><h3>Step 4: Pick the best certification software</h3>There’s no more need to do certificates manually. You can automate the whole process and mitigate the risk of errors – from generating certificates to their distribution.Look into a wide range of different certification software options. Compare features like user interface, scalability, data security, and cost. Test the software with a small group to ensure it meets your needs.<a href="https://certifier.io/" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204); background-color: transparent;">Certifier</a> offers a range of features to make your certification process smooth and impressive.&nbsp;${{ section-cta-custom }}If you have a long list of participants, manually creating certificates can be time-consuming. With Certifier, you can easily send out certificates in bulk. Just prepare a CSV file with participant names and email addresses, choose a template or design your certificate, upload the list, and click send. It's that simple!<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_platform_for_creating_certification_programs_and_managing_digital_credentials_691ffb62ee.webp" alt="Certifier’s platform for creating certification programs and managing digital credentials." style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 13px; font-family: Helvetica, Arial, sans-serif;"><h3>Step 5: Promote the course</h3>Promoting your certification course is crucial to attract the right participants and ensure its success. Craft your promotional messages to resonate with this audience, highlighting how your course will address their specific needs and goals.Use platforms like LinkedIn, Twitter, and Facebook to reach potential participants. Share engaging content like success stories, course snippets, and testimonials.Take it a step further and have larger goals in mind.Include a share button while you’re sending out the certificates. As a result, your participants will share their certificates on their social media feeds. It's an easy way to promote your certification courses through word-of-mouth. With Certifier, your participants get the recipient’s wallet view from which they can share the certificates with others (and you can track when they do!).<h3>Step 6: Track the progress</h3>Last but not least, maintaining the certification course is essential. It will involve periodically reviewing and updating the program content and monitoring compliance with the program's requirements.&nbsp;Additionally, it’s essential to ensure that certified individuals remain current in their knowledge and skills by requiring them to complete continuing education or recertification.By following these steps, you can create a certification program that benefits businesses and individuals. So, you may also find these tips helpful if you're about to start your own program or learn more about the process.<h2>Certification program – good practices { Good practices }</h2>We’ve got you covered in terms of good practices worth incorporating before and during organizing a certification program. Here are some crucial ones.<h3>Make it easy to get started</h3>It is always challenging to take the first step. So, it’s a good practice to make it as easy as possible for people to start your certification program. One way to do this is by having a clear and concise getting started guide. The guide should include a detailed description of the steps they need to follow and what resources are available to help them.<h3>Make it valuable</h3>Your certification program should be valuable to your company and the individuals who complete it. This means that you need to carefully consider what skills and knowledge are needed for someone to be successful in your industry.&nbsp;Before starting a certification program, identify the areas in which your workers need to improve, so your company and employees can benefit. Figuring it out will help you create the program by giving you hints and suggestions for enhancement.&nbsp;<h3>Make it affordable</h3>A certification program's affordability is another crucial aspect to consider. You want to ensure that your program’s price is accessible to as many people as possible.&nbsp;There are many ways to do this, such as offering discounts for early registrants or providing scholarships for those who cannot afford the program's total cost.<h3>Make it flexible</h3>Flexibility is another key consideration when creating digital courses. You want to ensure that individuals with different schedules and commitments can complete your program.One way to do this is by offering a variety of delivery methods, such as online, in-person, or self-paced options.<h3>Make it enjoyable</h3>Finally, you want to make sure that your certification program is enjoyable for those who complete it. Therefore, try to make your program engaging and interactive, for example, by incorporating games and challenges into the learning process.<h2>How can Certifier support your certification program? { How can Certifier support you? }</h2>Certifier is a {{follow-start-url=https://www.youtube.com/watch?v=hROZB6m5WVM follow-end-url}}certificate generator{{follow-end-url-tag}} for building digital credentials and would be a great asset to your certification program. It is a win-win situation for your brand as well as for participants. Receiving a digital certificate is a way to reward participants for their efforts and dedicated time. In addition, it motivates them to keep striving for more.<h3>Simple design process</h3>If you don’t have much time to create your documents from the ground up, use Certifier’s template. There are many available so that everyone will find something suitable. Simply select the <a href="https://certifier.io/certificate-templates/scholarship" rel="noopener noreferrer" target="_blank">scholarship certificate template</a> that best fits your needs and tailor it to reflect your brand and certification program. Incorporate your company's logo. Drag &amp; drop editor allows you to customize the certificates however you want to.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534486/Certifier_s_editor_for_customizing_certificate_templates_and_creating_certification_programs_6d46035f52.webp" alt="Certifier’s editor for customizing certificate templates and creating certification programs." style="font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; font-size: 13px; font-family: Helvetica, Arial, sans-serif;"><h3>Bulk certifications</h3>If your certification program counts many participants, manually creating digital credentials will take a lot of time. But it doesn’t have to. When you have a list of participants prepared previously in a CVS file, the process of sending documents in bulk is a piece of cake. Certifier provides dynamic attributes that automatically fill out the content with appropriate data from the spreads.If you are interested in how the attributes exactly work and how to use them, here is the article ➡️ How To Use Dynamic Attributes To Create and Send Certificates in Bulk.${{ section-cta-custom }}<h3>Post-course tracking</h3>Getting insights is valuable if you want to analyze certificates' performance after sending them. For example, you can see how many attendees share their documents on<a href="https://certifier.io/blog/add-certifications-to-linkedin" rel="noopener noreferrer" target="_blank"> LinkedIn</a>, Twitter, or Facebook. And monitor how many certificates are published and opened.<img src="https://res.cloudinary.com/certifier/image/upload/v1739534528/Certifier_s_credentials_section_for_managing_exporting_and_issuing_certificates_and_badges_3821a7df03.webp" alt="Certifier’s credentials section for managing, exporting, and issuing certificates and badges." style="font-family: Helvetica, Arial, sans-serif; font-size: 13px; font-style: normal; font-variant-ligatures: normal; font-variant-caps: normal; font-weight: 400; text-align: left;"><h2>Certifier is excellent support for your certification program { Conclusion }</h2>To conclude – you can create and distribute digital credentials with Certifier and, at the same time, save a lot of time and money. <a href="https://certifier.io/book-a-demo" rel="noopener noreferrer" target="_blank">Book a demo call</a> to figure out how to streamline your certification program. Of course, you can hire a professional to design certificates for those who completed the program. However, it may be costly. The other thing is that you will need to distribute them manually anyway.

Making a certification program may seem complicated, but it can be a breeze with the right tools. This blog post will outline the steps you need to take to create a successful certification program. 

Do you wonder how to create a certification program? It may sound complicated, but following these steps will make your online certification course a snap.

How to Create a Certification Program? | Certifier

How to Create a Certification Program? 

Google Fonts provide over {{follow-start-url=https://fonts.google.com/ follow-end-url}}1,500 font families{{follow-end-url-tag}}. In each family, you get approximately 5-8 other font variations. All that gives you around 12,000 certificate fonts to choose from. And all of that is just from one font source.Choosing the right certificate font name is challenging. A perfect one can dramatically improve your design. The bad one…Well, with this guide, you just can't go wrong. Get to know the secrets of using the best fonts for certificates. From A to Z.<h2>What is typography in certification? { What is typography? }</h2>Typography contains fonts, sizes, and styles for the letters – the central elements of certificate design. Fonts used in certificates express design mood and meaning and improve the certificate's readability. Certificate fonts have much power over how your recipients perceive the official document. They strengthen the message and can trigger different reactions in the readers.<h2>Serif vs. Sans Serif certificate font { Serif vs. Sans Serif }</h2>When you're looking for the perfect certificate font name, you're likely to come across these two expressions – Serif and Sans Serif. They’re the most common typeface categories. Both are widely used in designing certificates, business cards, book design, web pages, wedding invitations, wedding cards, and formal documents.<img src="https://res.cloudinary.com/certifier/image/upload/v1692688601/certificate_fonts_Certifier_blog_serif_vs_sans_serif_30c84010f6.png" alt="Serif vs. Sans Serif certificate fonts."><h3>Serif certificate fonts</h3>Imagine little "feet" or "hats" on the ends of the letters. That's what the traditional serif font family has. These little lines make the letters look fancy and traditional. Think of them as the decorative details on letters. It’s the best font for certificates if you want to print your certificates. Popular serif fonts used in certificates include Times New Roman and Georgia.<h3>Sans-Serif certificate fonts</h3>Now, take away those "feet" and "hats" from the letters, and you have sans-serif fonts. They look simpler and more modern because they don't have those extra outlines. These certificate font styles are clean and straightforward with timeless appeal. Use them if you want to keep your certificates digital. Arial and Helvetica are the best fonts for certificates from the sans-serif family.<h2>What are the best fonts for certificates? { Best fonts for certificates }</h2>The best certificate font will depend on the specific design and purpose of the certificate. Different occasions call for different certificate font style. The more traditional font option will work well if you want to print certificates for formal events. Certificate writing font with a more modern look – for digital versions and casual occasions.${{ section-yellow-start }}👉🏼 Good practice: Test different fonts to verify that it maintains its readability and elegance across various formats. You can do that easily with <a href="https://certifier.io/" rel="noopener noreferrer" target="_blank">Certifier certificate maker</a>. With its built-in editor, switching between different fonts and sizes is a piece of cake. Streamline font selection and effortlessly find the ideal certificate font for your needs.${{ section-yellow-end }}${{ section-cta-large-blue }}<h3>01 Elegant and professional certificate fonts: Libre Baskerville, Montecarlo</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1692688601/certificate_fonts_Certifier_blog_professional_certificate_fonts_5f44bf639d.png" alt="Professional certificate fonts: Libre Baskerville, Montecarlo.">Libre Baskerville: This classic serif font exudes a timeless elegance, making it an excellent choice for a certificate font name that demands a touch of sophistication.Montecarlo: With its refined and calligraphic style, this elegant script offers a professional aesthetic that can elevate the overall look of your certificates.Would you like this artistic style template on the certificate font example? You can <a href="https://certifier.io/certificate-templates/classy-professional-certificate-of-webinar-template" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">easily download</a> it here and get access to these certificate fonts right away.<h3>02 Modern and playful types of certificate fonts: Kalam, Montserrat, Ubuntu</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_modern_and_playful_certificate_fonts_d075e0e6e2.png" alt="Modern and playful certificate fonts: Kalam, Montserrat, Ubuntu.">Kalam: These modern certificate handwriting fonts bring certificates a playful yet modern twist. Perfect for occasions where you want to convey a sense of creativity and joy. Look at this certificate of achievement and the characteristic shapes of this attractive certificate font.Montserrat: Montserrat's modern sans-serif typeface adds a modern touch to certificates while maintaining a playful undertone thanks to its clean lines and contemporary design.Ubuntu: Ubuntu's clean and modern Sans-Serif font strikes the perfect balance between modernity and approachability, making it an excellent certificate choice.${{ section-blue-start }}🧐 What is the best font for certificate name? All the certificate font style names mentioned here will work well as the ones for certificate names. When selecting a font style for certificate, the best choice often depends on the level of formality and the design aesthetic you're aiming for. Look for crisp and clear lines for the best reading experience.${{ section-blue-end }}<h3>03 Minimalistic certificate fonts: Josefin Sans, Poppins</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_minimalistic_certificate_fonts_91fa073d2d.png" alt="Minimalistic certificate fonts: Josefin Sans, Poppins.">Josefin Sans: This font represents minimalism with its clean lines and simple elegance. With a sleek and uncluttered design, it offers great certificate font readability.Poppins: With its modern and minimalist design, Poppins brings a fresh and contemporary look to certificates design that is clear and simple.<h3>04 Hand-written certificate fonts: Dancing Script, Pacifico, Indie Flower</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_hand_written_certificate_fonts_764d42ddec.png" alt="Hand-written certificate fonts: Dancing Script, Pacifico, Indie Flower.">Dancing Script: This beautiful signature brush script font mimics the decorative touch of elegance with cursive handwriting. All of that creates a distinctive and charming appearance.Pacifico: This is the one from the calligraphy fonts for certificate. With its casual and calligraphy-script style, Pacifico elegant design gives certificates an air of individuality and brush-hand lettering certificate font quality.Indie Flower: This decorative certificate font captures the essence of handwritten notes. These rounded letterforms create a warm and personal vibe perfect for certificates expressing gratitude.<h3>05 Premium certificate fonts: Alex Brush, Marcellus</h3><img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_premium_certificate_fonts_88a49448fe.png" alt="Premium certificate fonts: Alex Brush and Marcellus.">Alex Brush: The elegant letterforms and flowing script of Alex Brush font for certificate give certificates a sense of prestige, making them stand out as truly exquisite.Marcellus: Marcellus exudes a timeless and refined aura, elevating certificates to a premium level of distinction with elegant curves. Its classic charm and artistic flair make each certificate a work of art.${{ section-yellow-start }}⚠️ Important: All fonts used in these certificate templates are from the Google font collection. This collection includes free and open-source font families that you can easily download without additional costs.${{ section-yellow-end }}<h2>What is the best font size for certificates? { Best font size for certificates }</h2>A general guideline for optimal readability and aesthetics is to use a certificate font size between 10 to 14 points for the main body of the text. Here's how to approach font size for different parts of an <a href="https://certifier.io/blog/ideal-certificate-size" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">A4 certificate</a>.${{ list-item-checkmark-blue-start }}Recipient's name – consider using a larger font size, typically between 20 to 50 points. This draws attention to the most critical part of the certificate.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Certificate title – the title of the certificate can be slightly smaller than the recipient's name, around 14 to 30 points, keeping a visual hierarchy.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Subtitle or details – if your certificate includes subtitles or additional information, a font used in certificates should have between 10 to 14 points in size.${{ list-item-checkmark-blue-end }}${{ list-item-checkmark-blue-start }}Signatures and dates – you can opt for a smaller certificate writing font size, around 8 to 30 points. These elements are essential but don't need to dominate the visual space.${{ list-item-checkmark-blue-end }}This classic script example illustrates the size of certificate fonts and individual components in traditional certificate design.<img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_certificate_font_sizes_e5c4d24335.gif" alt="Best certificate font sizes."><h2>Tips for adapting certificate fonts to your design { Tips for certificate fonts design }</h2>To create the perfect certificate design, you've got to think about each visual element carefully. All of them must work out together. Here are some valuable tips to guide you in the certification font world.<h3>Inspire yourself</h3>It’s best to start with some inspiration. It's the easiest way to know what you want and expect from your certificate design. Websites like <a href="https://dribbble.com/shots" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">Dribbble</a> showcase top-notch design projects. Browsing through these can help you understand the latest typography trends.<h3>Adjust it to your branding</h3>The certificate font style you choose should resonate with your brand's identity. For example, if you're a modern tech company, a sleek, sans-serif font might be more fitting than a decorative script font. However, don't get so wrapped up in branding that you sacrifice readability. Certificates frequently come with fine print, so checking that every detail is legible is crucial.<h3>Play with width</h3>The width of a font used for certificates dramatically changes its appearance. Bold certificate font styles make titles and names stand out, while thinner fonts can be used for supplementary details. Adding a hierarchy will make the design more interesting and, what’s more vital – easier to understand.<h3>Create contrast</h3>Mixing and matching different font certificate styles produces a captivating contrast. Such distinctions boost the visual appeal and create a clear structure. The recipient's name and their achievement should remain the center of attention. And remember, spacing isn't just about fitting words on paper. Your design will be more classy if you use generous spacing between font used for certificates.<h3>Limit your design to 2-3 fonts</h3>Using too many fonts can make the certificate look disorganized and chaotic. Stick to 2-3 complementary fonts for a balanced design. If you're picking multiple fonts, ensure they serve a purpose. For instance, one for the title, one for the main body, and a third for any disclaimers or footnotes. After selecting your fonts, print out a mock-up. Sometimes, fonts look different on screen compared to paper. Adjust as necessary until it's perfect.<h2>Where can you find more free certificate fonts to download? { Free sources to download fonts }</h2>There are a lot of sources online where you can download free certificate fonts. We’ve checked the most popular ones and compiled them in this list. Enjoy!<h3>Google Fonts</h3>Google Fonts offers a wide range of free and open-source best fonts for certificates that you can easily download and use in your projects. No wonder that is a popular choice among graphic designers. Hint: you can see the preview of your own text while browsing.<img src="https://res.cloudinary.com/certifier/image/upload/v1692688600/certificate_fonts_Certifier_blog_free_sources_to_download_certificate_fonts_c345a8175c.png" alt="Free sources to download certificate fonts.">${{ button-blue-start }} <a href="https://fonts.google.com/" rel="noopener noreferrer" target="_blank">Certificate font download from Google Fonts →</a> ${{ button-blue-end }}<h3>FontSpace</h3>FontSpace is another platform that provides a variety of free fonts for download. You can explore different categories and styles to find fonts that suit your certificate design best.${{ button-blue-start }} <a href="https://www.fontspace.com/" rel="noopener noreferrer" target="_blank">Certificate font free download from FontSpace →</a> ${{ button-blue-end }}<h3>Font Squirrel</h3>Font Squirrel provides a selection of high-quality, commercial-use font used in certificates that are free for download. As curated and tested fonts, they can be relied upon for certificate use.${{ button-blue-start }} <a href="https://www.fontsquirrel.com/" rel="noopener noreferrer" target="_blank">Certificate font style free download from Font Squirrel →</a> ${{ button-blue-end }}${{ section-yellow-start }}✍🏻 Note: Some fonts might have specific restrictions on commercial use or modifications. Always review the terms and conditions before using any fonts for certificate.${{ section-yellow-end }}<h2>Pick the ideal certificate font { Conclusion }</h2>As you’ve explored the best fonts for certificates and their impact on certificates and professional documents, it's clear that fonts go beyond mere text. They convey emotions, set tones, and create visual experiences. From popular serif fonts that evoke tradition to modern sans-serif styles, the choices are vast – and exciting!And if you're already bored with looking for the perfect certificate font name, take advantage of <a href="https://certifier.io/" rel="noopener noreferrer" target="_blank">Certifier</a>. Choose the ready-made template and leave the choice to the experts. Sounds like a deal?

We're back with another certificate design tip! How to choose the perfect certificate fonts that strengthen your message? Here is the ultimate guide that shows you all the way to choose well (+free fonts to download!).

Take the best way to choose the perfect certificate fonts that strengthen your message. Get the top ones for free.

Certificate Fonts Guide: How to Choose the Perfect One | Certifier

Certificate Fonts Guide: How to Choose the Perfect One

Do you want to save lots of hours on creating certificates in Google Docs? With Certifier, you won’t just save time but you’ll also get lots of great, free templates to use for pretty much any occasion. Find out how now.

The most common questions about Google Docs certificate templates are here.

FAQ about Google certificate templates

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Find out free-to-download certificate templates in Google Docs. Customize these Google Docs templates to every occasion.

13 Free Certificate Templates in Google Docs | Certifier

Edit and customize your Google Docs certificate directly within your favorite editor.

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Get your own Google Docs certificate template

13 Free Certificate Templates in Google Docs for Every Purpose

Test out how quickly you can download and modify the PowerPoint certificate templates. With the Certifier templates library, it’s easy. And all of this for free.

42 Free Powerpoint Certificate Templates | Certifier

42 Free PowerPoint Certificate Templates

Looking for a certificate design in MS Word? Good to have you here. A new certificates marketplace has been launched by Certifier! See on your own how quickly you can download the certificate templates for Word and modify them as you need. And all of this is free!

Free Word certificate template is just around the corner. Download one of many expertly designed templates and simply modify it as needed.

64 Free Word Certificate Templates [Easy To Download] | Certifier

64 Free Word Certificate Templates

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See what Credly badges are, how to issue them, and learn about their main usage. Find out a cheaper Credly badge alternative worth checking out.

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See what Credly badges are, how to issue them, and their usage. Find out a cheaper Credly badge alternative worth checking out.

What Is a Credly Badge? | Certifier

Digital marketing expert. At Certifier, Aksen applies his knowledge to promote the company's digital credentialing solutions, ensuring that the revolutionary aspects of Certifier's software are communicated clearly and effectively to the global market.

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Selling online courses is a great digital business model as it doesn’t require storage and logistics like ecommerce or a long sales cycle like the services sector. You only need to sell courses online to develop a high-quality course and market it well.Multiple marketing strategies can benefit an online course business, but inevitably, most companies like this work with paid ads. However, running paid advertising might not be an optimal solution for the long term as the ROI isn’t the best, but it provides an immediate stream of leads.The ROI of your paid ads can be much better if you create effective ad campaigns and continually optimize them.This guide will teach you how to promote online courses with ads and analyze multiple examples of successful campaigns.<h2>What is an Advertising Campaign? And what makes a great Ad? { What is an Advertising Campaign? }</h2>A company’s marketing consists of multiple advertising campaigns. An advertising campaign is a set of ads that share a single message or theme and are focused on the same goal. They might be displayed across multiple media in different formats, but they usually convey a similar message to a single audience.An advertising campaign, in general, might mean a campaign across all forms of media, like Coca-Cola being advertised on TV, billboards, sporting events, radio, and the internet. In the case of online courses, when we’re talking about advertising in the digital space, the term advertising campaign is mostly used to refer to pay-per-click advertising. Other forms of marketing, like organic social media marketing or content marketing, are more continuous and can’t be subdivided into campaigns as easily.So, an ad campaign for an online course business or an <a href="https://certifier.io/blog/coaching-business-online-how-to-build-and-promote-it" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">online coaching business</a> can be presented on one of the best platforms for online course ads like Google search, Google advertising networks, YouTube, and prominent social media websites like Facebook, Instagram, or TikTok.Technically, you could also do banner advertising on independent websites. Still, this method is becoming more and more rare as it's harder in almost every aspect and doesn’t offer as many scaling options.${{ section-blue-start }}Creating a good ad campaign requires competence and excellence in several areas:${{ list-item-checkmark-yellow-start }}Understanding of your product and customers${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creativity in your approach${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Evoking emotions${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear and understandable message${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Creating a clear call to action${{ list-item-checkmark-yellow-end }}${{ list-item-checkmark-yellow-start }}Understanding the technical aspects of advertising platforms${{ list-item-checkmark-yellow-end }}${{ section-blue-end }}The most important part of this list is understanding how your product differs from competitors and what your customers can gain from it. This should guide all of the aspects of your ad campaign, from choosing the platforms where you want to advertise to crafting a message that resonates with the target audience.For example, if your product is online courses about creating successful email marketing campaigns, your audience is likely to look for information on Google, use LinkedIn, and read the news in the morning. So, based on the likely behavior of your ideal customers, you’d have to place search Google ads, display ads on news sites, and do a social media advertising campaign on LinkedIn.<h2>Why Ad Campaigns can be effective to promote online courses? { Why ads can be effective in promoting courses? }</h2>If you’re wondering whether promoting online courses with ads is the right choice for you, the answer is probably “yes” for several reasons.${{ list-item-plus-green-start }}An ad campaign is an effective choice to promote online courses as it delivers results almost instantly. Unlike organic marketing methods, where it could take months to get your articles to rank or your social media page to become popular, running paid ads provides a constant stream of leads right when you start the campaign.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The predictability of the outcomes. In most advertising campaigns, there will be a short period of time where you’re trying different approaches and trying to optimize them as best as you can. After this adjustment period, you will arrive at a set of campaign settings that will produce a stable influx of leads for a long time.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}The campaign's effectiveness might drop sooner or later because users will become accustomed to it and stop paying attention, but it will typically be stable for months. This will give you the opportunity to budget ahead and know approximately how many new clients you can count on.${{ list-item-plus-green-end }}${{ list-item-plus-green-start }}Ad campaigns can be targeted specifically to the demographics of your ideal clients. This means you don’t have to create messages for all of your clients like in organic content marketing. You can segment the campaign, target exactly the right demographics, and show them messages that are more likely to convert that exact demographic.${{ list-item-plus-green-end }}They're particularly effective for online course businesses, as many such companies have hundreds of courses that can appeal to vastly different demographics. With a diversified advertising campaign, you can narrow down the message to each demographic and produce much better results.Some types of ads can be even more effective. For instance, Google search ads can be shown to people searching for a particular keyword. This means they are already interested in a product like yours; you have to convince them that your company is the right choice.<h2>Google Ads as an effective ad campaign for online courses { Google Ads as an effective ad campaign }</h2>Google search ads campaigns are extremely effective for promoting any type of product or service, especially online courses. When you run ads on a social media website or Google Display Network, you can serve ads to your ideal demographic. But not everybody in that demographic is in the market for your type of product. Let alone ready to buy.So inevitably, you’ll show your ad to people who are mostly not interested in buying online courses from you. You can improve brand awareness, but you can’t expect large conversion numbers simply because not all people who are served ads are interested.With search ads, you’re working with more people interested in making a purchase.${{ section-blue-start }}Search ads are served to specific keywords, not to a demographic. People who look for online courses on Google are more likely to be actively searching for something to buy, so conversion rates are much higher. The conversion rate for search ads hovers around 3%-6%, while display ads rarely exceed 1%.${{ section-blue-end }}Search ads also dominate the search engine results pages, so even if the CTR is lower than organic results, you might receive more brand awareness.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_google1_b00a0a5340.png" alt="First place in SERP is taken by an ad.">${{ caption-start }} Source: Google ${{ caption-end }}Since search ads don’t involve visual creatives, there are two main components of a successful ad: creating a brief, catchy text and matching the keyword’s search intent to the content of your page. The second part is more complicated.You first have to choose the right keywords for your ad campaigns. Typically, you’ll have to choose a couple of keywords that fit the page that you’re trying to promote. You also have to run the ad in the exact match mode for longer keywords targeting specific courses. Otherwise, Google might take your ad for a keyword like “sewing online course” and show ads for keywords like “sewing accessories” and “online course.”Then, you have to match the keyword with the right page on your site. This is especially important if you’re pointing all paid traffic to your home page. A specialized tool like Competitive Research by <a href="https://seranking.com/competitor-traffic-research.html" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">SE Ranking</a> can help you pair the keywords with the right pages on your site or suggest creating new ones.<h2>Examples of successful online Ad campaigns { Examples of successful online Ad campaigns }</h2>The best way to understand how to build an effective advertising campaign is by studying examples. Unfortunately, unlike display advertising or TV commercials, finding records of effective search and display ads is more difficult.However, there are several online course companies that have created campaigns prominent enough to become a source for a case study. We’ll look at different examples and analyze what aspects can be used in your company.<h3>Udemy</h3>Even though Udemy stock is going down slightly, the company has exceeded expectations, with 16% YoY growth last year. It owes this partly to its simple yet effective ad campaigns. What it does is it dominates search.For most keywords focused on online courses of different types, you’re likely to find Udemy in the ads that you see on the top of the search results page.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047425/ad_campiagns_for_online_courses_Certifier_blog_google2_aa3eb4b334.png" alt="Udemy’s search ads are served across multiple long keywords.">${{ caption-start }} Source: Google ${{ caption-end }}While we can’t have access to Udemy’s Google Adwords data, by the sheer amount of ads being served, we can assume the campaign they run is pretty significant in scope. It’s also likely to be configured for increasing brand awareness instead of just driving conversions.By targeting a large number of keywords related to different courses, Udemy can show up on thousands of searches, familiarizing users with the brand. It can also tailor the message in the ad to a specific demographic.In some cases, Udemy also targets informational keywords. The ads for these types of keywords typically lead to a short article that informs the reader about the topic they were searching for and redirects their attention to a course with a CTA.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_udemy_blog_f95a01032a.png" alt="Udemy blog post includes a sales element within it.">${{ caption-start }} Source: Udemy ${{ caption-end }}Borrowing this technique will help you avoid having a high bounce rate by serving a landing page that doesn’t fit the search intent and converting some of the traffic at the same time.Also, most Udemy search ads mention ChatGPT as one of the key aspects of the course. This way, the company makes itself related to the latest trend.&nbsp;<h3>MasterClass</h3>Another online course company you probably know is MasterClass. The thing that makes it stand out is that the courses on the platform are led by famous people like Gordon Ramsey or Chris Hadfield. While not all online course companies can afford the fees it takes to work with world-class celebrities, you can still learn from this company’s ad campaign.Its main approach is to use targeted video ads. Most of these video ads run pretty similarly — the expert who runs the course introduces themselves and shares what the course is going to be about. MasterClass also does a remarketing campaign to <a href="https://certifier.io/blog/how-to-make-students-more-engaged" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">re-engage people</a> who have already seen their ads that present a variety of other courses.What you can take from here is that authority sells, perhaps even more than factual information about your courses. If you have a course author who can boast good experience on the topic, consider making it the main point of your advertising.Another thing to consider is the power of video ads with a narrative structure. MasterClass doesn’t try to sell the course by listing the number of hours it has or the value you can get out of it. Instead, they focus on creating an almost magical picture of the new, unexplored world you’re about to enter with this new course.If your digital products are favored by people trying to learn new fun things, not professionals upgrading their knowledge for purely materialistic reasons, this could be a good angle for advertising.<h3>Coursera</h3>Unlike MasterClass, Coursera is more tailored towards learners who are interested in improving their professional lives with online courses and is even <a href="https://certifier.io/blog/insights-certificate-issuers" rel="noopener noreferrer" target="_blank" style="color: rgb(17, 85, 204);">issuing certificates</a>. Their advertising messaging reflects this, as most of their ads focus on promoting the value of the course to the career or sharing uplifting messages like this one.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_coursera_12dda89ea3.png" alt="The Coursera banner shows an uplifting message for the reader.">${{ caption-start }} Source: Coursera ${{ caption-end }}As many people who take a beginner or intermediate course in a new career field are job switchers, Coursera doesn’t just promote on LinkedIn but also on other social media platforms like Facebook. The messaging revolves around building a job-ready skillset and preparing for a new career.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_meta_f49d8b7e24.png" alt="An ad from Coursera that focuses on the objective value of a course.">${{ caption-start }} Source: Coursera ${{ caption-end }}If your company offers courses to job seekers, you could borrow the angle of the messages in the ad campaigns. Another good idea that you can borrow from them is sharing success stories of clients, preferably with cases of getting a new job thanks to the course.<h3>Codecademy</h3>Codecademy, as the name suggests, is a company that markets online coding courses. One of its successful ad campaigns took a different approach. Instead of presenting the benefits you can gain from enrolling, it went for attention-grabbing imagery.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_codecademy_bb7680eff1.png" alt="Codecademy’s banner ad relates to the viewer with humor and novel imagery.">${{ caption-start }} Source: Codecademy ${{ caption-end }}The whole campaign that contains several images like this paints a picture of an unsure future full of unknown challenges that only coding can tackle. Essentially, it creates a call to arms, saying the world needs you. It also features images that are sure to grab attention and provide a bit of humor.What you can add to your online course ad campaign strategies is using the appeal to a higher calling for your courses. For instance, if you offer a math course, you could make a bold claim that your nation needs bridges and knowledge of mathematics can help. That might be too unrealistic of a goal, but practical results of knowledge might be good motivation for some of your clients.<h3>Thinkific</h3>Thinkific offers a range of courses for younger learners aimed at helping with school and extracurricular activities. That’s why some of their campaigns are tied to specific times of the year, specifically,&nbsp;late summer or early autumn when most kids go to school. Seasonality of ads like this back-to-school campaign is one thing you can learn from them.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047428/ad_campiagns_for_online_courses_Certifier_blog_thinkific_cfc8c13bd6.png" alt="Thinkific PPC ad presents a back-to-school discount.">${{ caption-start }} Source: Thinkific ${{ caption-end }}Another one is matching the ad to the landing page right. In advertising, the ad itself only draws the attention of the user. It’s the landing page that influences the final decision to make a purchase.Thinkific does everything by the book on the landing page tied to this ad — a quick way to covert at the very top of the page, creates a fear of missing out, and highlights the savings a client would get by grabbing the deal.<img src="https://res.cloudinary.com/certifier/image/upload/v1709047426/ad_campiagns_for_online_courses_Certifier_blog_thinkific_lp_303571b19f.png" alt="Thinkific landing page shows best practices of landing page design.">${{ caption-start }} Source: Thinkific ${{ caption-end }}<h2>Conclusion { Conclusion }</h2>Promoting online courses with ad campaigns is a marketing technique that every business should get into. The most important thing for success is to come to the table with an understanding of your customers and how your product can best serve them.Take inspiration from the examples of the best online course marketing campaigns, get creative with the messaging, and analyze the results to optimize the campaign.

Running an advertising campaign is an essential part of promoting online courses. Learn how to do that from five examples from the best companies in the field.

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Examples of Effective Ad Campaigns for Online Courses | Certifier

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Examples of Effective Ad Campaigns for Online Courses

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Find out what you need to know before offering Continuing Professional Education (CPE). Learn about the types of CPE. Correctly identify the right format for your company. Lastly, see how certifications can boost your professional development program outcomes. Don’t hesitate – start reading now.

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<h2>Boost credential security with Role-Based Access 🔐 { Boost credential security with Role-Based Access }</h2>Great news from the Certifier team: we've just launched&nbsp;Role-Based Access!&nbsp;Now, you can assign specific roles to your team members, ensuring proper access levels&nbsp;for effective collaboration and enhanced security.Wondering what user roles does Certifier offer? Keep reading to find out!<h2>How are Certifier roles structured? { How are Certifier roles structured? }</h2>In Certifier, user roles are structured as hierarchical access levels, where each subsequent role encompasses the permissions of the preceding one. This design ensures a seamless escalation of access and responsibilities, allowing for a clear and efficient delegation of tasks within the platform. As you progress from the Designer to the Admin role, each role not only retains the capabilities of the previous level but also gains additional permissions, providing broader control and functionality to effectively manage various aspects of digital credentialing.<h2>Detailed description of Certifier user roles { Detailed description of Certifier user roles }</h2>The invited team members can be assigned one of the 4 available roles: Designer, Draft Credential Manager, Credential Manager, and Admin.<h3>Designer 🎨</h3>The Designer role is tailored for handling all design-related tasks within Certifier, providing access to essential tabs and actions:<ul><li>Creating, updating, and deleting designs for certificates and badges.</li><li>Creating, updating, and deleting email templates.</li><li>Setting up the Issuer’s section, which is part of the Premium Branding add-on.</li></ul>Designers do not have access to the Credentials, and Groups tabs and to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Draft Credential Manager 📄</h3>This role should be assigned to the individuals responsible for setting up credentials before the actual issuance, ensuring that all details are accurate and ready for the final publishing stage. This role includes all the Designer’s permissions and expands to:<ul><li>Setting up the Custom Sender Details section.</li><li>Creating, viewing, updating, and deleting groups.</li><li>Creating, viewing, updating, and deleting draft credentials only.</li></ul>Draft credential managers do not have access to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Credential Manager 📨</h3>The Credential Manager role should be assigned to the individuals who are responsible for the full spectrum of the credentialing process, from initial setup to the crucial step of publishing. This role includes all the functionalities of a Credential Draft Manager, with additional key permissions that enable the actual issuance of credentials. These expanded capabilities include:<ul><li>Publishing credentials, transitioning them from draft to live status.</li><li>Viewing and exporting analytics.</li><li>Comprehensive management tools for issued credentials, including resending, updating, deleting, and exporting them.</li></ul>Credential managers do not have access to administratively sensitive settings such as Email Sender Details, Custom Domain, Team, Subscription, and Access Tokens.<h3>Admin 💼</h3>The Admin role is the most comprehensive within Certifier, suitable for individuals who manage not only the credentialing process but also the broader administrative aspects of the platform. This role encompasses all the functionalities of a Credential Manager, with additional permissions that align closely with those of the account owner. Key capabilities of the Admin role include:<ul><li>Setting up the Custom Sender Details section.</li><li>Creating, updating, and managing the Subscription (including the ability to cancel).</li><li>Configuring a Custom Domain.</li><li>Generating Access Tokens.</li><li>Inviting and managing Team Members.</li></ul>Admins do not have access to workspace management and cannot delete the organization’s account.<h2>Make your credentialing even more secure with Certifier { Conclusion }</h2>With Role-Based Access, organizations now have a powerful tool to not only streamline their credentialing processes but also significantly boost security and efficiency. By assigning specific roles to team members, you ensure that every individual has access to the tools and information necessary for their tasks, and nothing beyond. This not only minimizes the risk of unauthorized access but also simplifies the management of digital credentials.&nbsp;

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What's New at Certifier? Introducing Role-Based Access for Enhanced Certification Security

What's New at Certifier? Role-Based Access for Enhanced Credentialing Security

If you run manual handling sessions week after week, you don’t need one more admin task, which is credential making. Use the Certifier’s manual handling certificate template. Add expiration date, recipients’ names, signatures and send it online in bulk.

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Manual handling certificate template featuring three distinct layouts, each showcasing bold text, course titles, and participant names in clean, professional styles.

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Valerie is a B2B content marketing specialist who gets what businesses need to thrive in a digital-first world — digital credentials. She dives deep into credential management, sharing insights and tips you won’t find anywhere else.

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Check out the flexibility of Certifier’s employment certificate templates with ready-to-fill placeholders. Cover all essential employment certification elements. Edit directly online with the Certifier editor or download to Word or Figma. See just how simple creating employment certificates can be.

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You ask questions – we listen and give you actionable answers. We pick topics that resonate with our audience's needs and interests. Through data analytics and feedback, we identify trends and concerns within the digital certification community. We take this approach to ensure we provide timely and forward-looking content you want to read.

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Then, our writers, who specialize in digital credentials and related fields, conduct thorough research. They review the latest studies, white papers, and industry news and consult with industry experts who provide perspectives and unique insights. The result? Our content is grounded in the latest developments, and you will get the most valuable tips and best practices.

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Collaboration is an integral part of our writing process. Writers draft articles that peers then review for clarity, accuracy, and engagement. We work together to ensure our content is informative and accessible to everyone – from industry veterans to newcomers.

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Every article undergoes a rigorous review process that involves both – our in-house editorial team and external experts. This dual-layered quality check ensures that all content is correct, adheres to our editorial standards, and aligns with the latest industry regulations and ethical guidelines. But that's not all. We fact-check every piece of content we publish. Thanks to that, we can give our readers the most value from the Certifier blog.

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Our work is not done after publication. We monitor feedback and performance metrics to refine and update our content continually. After some time, we revisit the article and update it with the latest data and know-how. Our commitment to continuous improvement means you always get the most relevant information.

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At Certifier, we are committed to excellence in every article we publish. Our editorial process reflects our commitment to accuracy, relevance, and transparency.

We understand the importance of trustworthy information in the digital certification space and strive to be your go-to source for everything related to digital credentials, certificates, and badges.

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At Certifier, we are not just committed to providing our readers with insightful content on digital credentials, certificates, badges, and the broader landscape of digital certification; we are proven leaders in the field. Our expertise is backed by the successful launch of over 1,000 certification programs for universities, NGOs and community organizations, resulting in more than 1.5 million certificates issued through our platform.

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